Mara Leone Email & Phone Number

New York, NY, US

New York, NY, US

• Enhancing brand awareness by creating compelling marketing materials aligned with business goals, including proposals, presentations, and pitch decks.
• Improving project efficiency by leading cross-functional collaboration in the RFP process, integrating marketing communications and brand messaging across channels.
• Enhancing digital asset management by overseeing the OpenAsset digital library and optimizing the organization of project photos and employee headshots.
• Improved efficiency in brand campaign development by using Miro for brainstorming sessions and mock-ups, demonstrating digital marketing expertise under tight deadlines.
• Enhancing visual content quality by coordinating and attending photoshoots, collaborating with external photographers, and maintaining detailed shot lists to ensure brand consistency.
• Driving brand growth and client engagement by leading the RFP process, crafting compelling storytelling, ensuring visual and messaging consistency, boosting audience engagement and client satisfaction.

Rochester, New York, US

• Increased web traffic by 30% through effective company website management, enhancing external brand visibility.
• Enhanced internal communications through effective intranet management, supporting improved cross-departmental collaboration.
• Improved proposal success rates by optimizing the RFP/RFQ process, developing cross-channel marketing strategies, and leading production schedules and timelines.
• Increased client engagement and brand recognition by developing tailored marketing collateral aligned with organizational messaging and client needs.
• Ensured a consistent and unified brand message by integrating marketing efforts with design, communications, and leadership, facilitating cross-department collaboration.
• Executed design award submissions, leveraging storytelling and market analysis to elevate the firm’s recognition and brand storytelling.

92866 Issy Les Moulineaux Cedex 9, FR

• Increased social media engagement by 40% and event attendance by 20% through proactive management of social media accounts and innovative content strategies.
• Established consistent brand standards for the entire campus dining program by leading the creative development of high-quality visual and written marketing collateral in collaboration with the National Graphic Design.
• Led the comprehensive rebranding of all dining marketing collateral, including social media assets, signage, menu boards, and logos, establishing consistent brand standards across the entire campus dining program.
• Strengthened stakeholder relationships by presenting biannual Partnership Report Cards, highlighting sales performance and marketing achievements to drive collaboration and service improvements.
• Managed website content and e-commerce updates, routinely rotating photos and enhancing user experience, which significantly boosted online engagement and increased dining program visibility.
• Executed special events and sales promotions, increasing customer satisfaction and sales.

Tulsa, Oklahoma, US

• Led experiential marketing and promotional events held by 94.1 The Zone, Warm 101.3, and Fickle 93.3 radio stations.
• Planned and hosted events and activities, interacted with customers and event attendees, took photographs used for social media.
• Coordinated with vendors and retail managers in the planning of promotional events.
• Acted as a liaison between band members/talent and the radio stations during concerts and music festivals.
• Used social media to promote the radio stations and all events held by the stations.

Rochester, New York, US

• Increased brand visibility by creating marketing materials, including advertisements, brochures, and promotional items, ensuring consistent messaging and brand representation across all collateral.
• Strengthened community engagement by leading fundraising initiatives and coordinating company events, managing invitations, guest lists, and vendor communication to enhance event success and participation.
• Increased brand visibility and audience engagement by writing and submitting new hire press releases to media outlets, while managing social media accounts and developing engaging content that boosted brand interaction.
• Improved internal communication by designing and distributing newsletters highlighting company achievements and events, fostering a positive company culture, and strengthening employee engagement.

Victor, New York, US

• Increased online sales and brand visibility by managing eCommerce product updates and optimizing website content to enhance user experience, ensure consistent messaging, and strengthen the brand's digital presence.
• Boosted brand awareness through targeted advertising campaigns on social media platforms, resulting in higher engagement and lead generation.
• Improved marketing and communication strategy by analyzing Google Analytics data and email blast reports, refining digital marketing efforts to maximize traffic, enhance customer engagement, and optimize brand.
• Enhanced social media reach by strategically planning and scheduling posts through Hootsuite, ensuring consistent brand messaging across platforms and increasing audience interaction.

• Assisted with design, layout, and content of newsletters and email blasts using "I-Contact"
• Wrote stories used in newsletters
• Researched potential guests to attend games, reached out and contacted guests
• Attended player and mascot appearances/events to take pictures and hand out promotional items
• Assisted in game day operations and set up including putting up dasher boards and seat section banners around arena, managing the ticket table, and hanging appropriate game day signs and posters
• Coordinated all promotional events, contests, the halftime show, and giveaways during games

Buffalo, NY, US

• Wrote press releases and media advisories to alert media of special events, exhibits, and promotions
• Assisted with the management of the museum website by writing new content for exhibit and event pages and updating online events calendar
• Coordinated cross-promotional efforts between the museum and local colleges to generate attendance to the “Body Worlds Vital” exhibition
• Researched potential promotional partners for the “Body Art” addition of the museum’s happy hour lecture series
• Managed entry process for “Biggest Loser” giveaway contest and generated contest entry list for future promotional initiatives
• Archived news stories and media mentions for the museum

Atlanta, GA, US

• Wrote spotlight articles to promote special events and recognize cancer survivors
• Wrote a press release for the launch of the “Great American Smoke Out” (GASO)
• Compiled media lists and contacted news stations to alert the media of upcoming events and generate attendance at events
• Contributed to social media content

Bachelor Of Science (B.S.), Communication, Public Relations

Associates Of Applied Science, Individual Studies