Mara Barni Email & Phone Number

Milan, It

Responsible for marketing and communication plan in the Italian and foreign market and for managing all internal and external communications. In charge for the management and coordination of the Group corporate communication activities and the developing of an integrated marketing plan : Public Relations, Advertising, Brand Image, Web Site, Social Media engagement and management - leveraging Social Media as a tool for building awareness and grow business.Overall responsibility for all aspects of event & sponsorship strategy and organization (workshops, conferences, exibitions, etc) for effectively supporting the commercial activities of the Business Units. Promoting and executing joint marketing activities with strategic partners, developing marketing campaignes, sales & marketing material and all key initiatives aimed at increasing brand awareness and differentiation with clients and prospects.Media Strategy, Group Media Relations, targeted marketing communications ,Video Messaging-Innovative Storytelling. Internal Communications, employer branding projects and internal events, corporate social responsibility.

My team was in charge of giving support to elaborate the corporate strategy and building up business plans on internal opportunities. Quantitative analysis and business case evaluation to support marketing decision connected to new products / services launch and promotional activities. Promoting and executing joint marketing activities with clients and strategic partners, building and establishing profitable relationships with trade associations, organizing events (workshops, conferences, exibitions, etc). Market trends and competition analysis, customer survey (qualitative / quantitative research), sales & marketing material.Responsible for marketing campaigns aimed at growing Italian and International leads. Create and develop an integrated communications plan, managing also online channels and corporate website.

Company Business Planning, Business Plans' realization for some of the major Italian bank: competitors analysis, target market analysis, product and price definition, marketing plan, financial analysis. Strategic analysis and financial valuation for new business investments (e.biscom Lab), Support for the development of the marketing strategies of “eBixtrade.it”, B2Biscom web portal for the SME segment embracing a general spending Marketplace, Value added Services and software ASP.Supervisor in the Master "Management and Technologies for e-business", at Università degli Studi of Catania

- Process Analysis - Re-engineering process activities (as is, to be and gap analysis) - Joined several projects in organization for Financial Institutions