Jabones Beltrán is more than the company where I develop my professional work for more than 15 years. It is a family project in which I am happy to be part of as fifth generation, helping to its develop and improvement together with an excellent team. We are a company founded in Castellón, Spain, in 1921, manufacturers of handmade soap. Today we are still specialized in producing natural soaps for different uses (cleaning, cosmetics, plant treatments…) always combining tradition and innovation in our processes and formulations, and prioritizing above all to develop products of high quality and sustainability, and with the guarantee of ecological certification. My main tasks in the company are to define and carry out the commercial and marketing strategy, creating national and international distribution networks, as well as the development of new products, their communication and their introduction into the market.