Mara Broderick Email & Phone Number

• Prospect and develop new business while managing and growing existing business
• Identify client needs, craft solutions and present custom programs to drive growth for partners
• Manage multi-platform campaigns across print, digital, custom and events
• Collaborate with internal teams on broad ranging projects from deal optimization to budgeting.

Cleveland, Ohio, United States

• Advised on go to market strategy for new arthroscopy device in the process of FDA approval.
• Collaborated with team members to hone message development, create marketing and sales materials and implement marketing strategies.

Greater New York City Area

• Managed multi-million-dollar accounts across 6 media agencies and two cable networks which included negotiation of all on-air media plans and execution of client sponsorships
• Generated new business and increased Upfront and Scatter revenue; grew Upfront business 20% year over year
• Collaborated with Marketing, Digital and Research departments to create custom marketing opportunities for advertisers
• Presented network initiatives and marketing solutions to media agencies and clients
• Oversaw Sales Service Executive and Sales Assistant

Greater New York City Area

• Managed over $100MM in client billing across 6 media agencies and two cable networks
• Identified business, negotiated media plans and maintained existing business
• Researched target accounts and created strategies to break new business and increase share
• Built sales proposals and developed custom opportunities for clients
• Covered Account Managers’ lists in their absence
• Supervised Sales Assistants

Greater New York City Area

• Created media plans for all incoming business
• Strategized with Pricing & Inventory and Advertising Sales departments to determine network pricing
• Represented network goals to agencies and gathered marketplace information to distribute to sales team
• Determined marketing opportunities that best fit client demographic and marketing needs

Greater New York City Area

• Responsible for inputting and maintaining team's business, including allocations, flighting and deal changes
• Worked closely with Marketing, Programming, and Traffic departments to ensure all client sponsorships aired correctly
• Evaluated inventory revisions with Inventory Director to meet client specifications and network goals
• Monitored stewardship report and collaborated with Pricing & Inventory department to ensure deal delivery
• Acted as liaison between Traffic department and agency contacts
• Mentor to Sales Assistant team

Bachelor Of Business Administration (B.B.A.), Major: Marketing, Minor: Finance, Cum Laude

James Madison University Study Abroad Program