Mara Ximena Cárdenas González Email & Phone Number

Key ResponsibilitiesBrand management (traditional & digital MKT)• Responsible for the translation, tropicalization and production and distribution of marketing materials and assets such as, but not limited to, brochures, TDS sheets, videos, on time and according to the deployment of marketing campaigns and commercial objectives.• Responsible executing the tactics in the marketing budget according to the plan rigorously tracking expenses, such as updating reports and making accruals in an accurate way and pro-actively suggesting opportunities to improve the ROI.• Responsible for some supplier evaluations and agreements. • Responsible for managing public relations, including the communication of local, national and international events, integrating them to the digital strategy through and communicating them to the Commercial Manager, to interested parties such as dealers, to current clients and leads.• Responsible for managing key performance indexes, measuring and reporting the performance of the tactics that support the marketing plan aligned with Commercial Manager, always looking for the best ROI.• Contributes to the creation of the annual marketing plan, marketing budget, media plan and key boosting activities for premium products.Shows and events• Accountable and responsible for planning and executing Techincal Symposiums, trade shows, plant visits, University Challenges• Accountable and responsible for the creation of a calendar of 1st sales activities in coordination with Technical Department and according to the strategic objectives of the company.CRM• Accountable for local campaign tactics, pro-actively connecting with Commercial Manager• Responsible for the creation / supervision of monthly reports for CRM KPIS• Data Analysis according to Commercial Manager requirements in order to improve commercial or marketing activities.• Measure of lead conversion between Pardot & CRMPersonal Strenghts:Winning attitude, project management skills, attention to details, rigorous execution, impeccable follow-up, creativity, pro-activity, alwayas aligned with the company improvemnts.

Listed skills include Desarrollo Empresarial, Estrategia Empresarial, Business Analysis, Microsoft Office, and 27 others.