Mara Chapin Email & Phone Number

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

Agawam, Ma, Us

• Oversee all digital marketing initiatives for the commercial roofing products division.• Maintain website and mobile app including content, UX, front-end design, lead generation. Manage external web development agency.• Institute an SEO strategy from audit, keyword research, obtaining company buy-in, content creation, and implementation.• Oversee and project manage website development and launch for a new solar business unit.• Create a social media and content strategy based on the six business units, corporate/HR, and company brand awareness, while increasing engagement and keeping a consistent and regular content calendar. This also includes email marketing, blog and content development, and digital advertising.• Problem-solving a variety of marketing setbacks with innovative and strategic tactics to disrupt the commercial roofing market during a global pandemic and supply chain crisis.

Springfield, Massachusetts, Us

• Lead and manage digital marketing team of 5 people and 9 account managers• Create budgets, media plans, proposals, pitches, and strategies for digital advertising, PPC, SEM, SEO, and social media averaging $50,000 in digital campaigns monthly.• Created and implemented social media protocol and SEO/content revenue stream for the agency.• Graphic design support including videos, catalogs, brochures, websites, landing pages, print, and digital ads, and more.• Elevate digital channels into a new and expanded revenue source with a data-driven focus that was implemented across all departments at the agency.

Maryville, Tn, Us

• Create social media strategy, maintain all social accounts, and build out a reporting and crisis management protocol for the company’s digital presence.• Manage influencers, build partnerships with other brands, utilize channel marketing efforts on social media• Creative and graphic design support including photography, videography, catalog design, website redesign, new product launches, government contracts, and more.• Project management of all internal creative jobs and see department initiatives through.

Clarksville, Tennessee, Us

• Guided branding standards for four companies from creative direction to promotion and implementation for all marketing initiatives including catalogs, tradeshow booths, print, and digital ads, packaging, sales materials and packages, spec sheets, government proposals, and more. • Website design, development, and management for four brands including a major ERP and automatic CMS integration to maintain product and pricing database with inventory and production levels.

Graphic design and web site maintenance

Monitor and respond to all admissions@bryant.edu emails; provided campus tours to prospective students; maintained accurate office records and consolidated application pieces; developed mailing protocols.

Bachelor Of Science, Business Administration; Marketing

High School Diploma