Mara Chavez Email & Phone Number

Provided clients with detailed market and feasibility studies for new recreation attractions and developments throughout the United States and internationally. Recent projects have included financial due diligence, business planning and feasibility studies, and economic evaluations for large mixed-use schemes for both the private and public sector, resulting in the opening of an extensive number of major developments.Provided analytical skills in the execution of fieldwork and site analysis in order to determine the highest and best use for a development or, alternately, of seeking the optimum location for a specific use. Collected, organized and analyzed market data such as population, age and income demographics, and tourism statistics to provide an accurate quantitative framework for analysis of existing and proposed developments.Evaluated competitive and comparable attractions and developments for accurate demand/supply measure and forecasting.Capable of developing an economic master plan for new developments with specific recommendations as to site location, venture's scope, and attendance-patronage potential. Attendance forecast accuracy rate ranged from 80% to 90%.Determined revenue potential, operating cost, operating expenses, operating profit, cash flows and other essential factors in order to determine the feasibility of new or expanded projects and allowing developers to secure financing for their projects. For existing developments, identified near and long-term strategies, such as new marketing plans, cost-cutting measures, change in operational scope to achieve greater efficiency and to establish the enterprise onto a more sound economic footing. Increased profit potential of various enterprises ranging from 10% to 25%. Created NPV, IRR and ROI models for evaluating financial implications of new developments and provided recommendations to developers and investors.

A market and financial consulting firm specializing in determining the feasibility of multi-use projects in the leisure and entertainment industry.