Mara Di Loreto Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

● Identified and implemented content library enhancements to improve efficiency and ensure a seamless user experience.● Performed regular analysis and produced reports, incorporating user input from surveys and journey mapping to assess site and content design effectiveness.● Analyzed complex issues by breaking them down into manageable components and developed actionable solutions.● Utilized both qualitative and quantitative methods to ensure comprehensive analysis and informed… Show more ● Identified and implemented content library enhancements to improve efficiency and ensure a seamless user experience.● Performed regular analysis and produced reports, incorporating user input from surveys and journey mapping to assess site and content design effectiveness.● Analyzed complex issues by breaking them down into manageable components and developed actionable solutions.● Utilized both qualitative and quantitative methods to ensure comprehensive analysis and informed decision-making.● Ran accessibility audits to provide contextual recommendations to website owners, web developers and designers.● Performed QA and test pages in mirror sites.● Researched technical specifications of eCommerce projects and produced reports.● Uploaded, formatted, and published content across CMS, newsletters and LMS.● Researched technical specifications of eCommerce projects and produced reports.● Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.● Conducted usability testing, personas, and user journeys to Identify design problems and devise actionable solutions.● Optimized site and recommended courses of action to better support digital marketing initiatives, increase audience reach and improve engagement and SEO● Collaborated closely with marketing and developers to design production requirements and acceptance criteria and ensure digital inclusivity. Show less

Toronto, Ontario, Canada

Toronto, Canada Area

• Executed market research for the B2B marketing landscape in Canada; familiar with SaaS, CRM system and ABM strategy.• Analyzed and derived insights from data vendors.• Assisted the solutions team in designing and delivering proposals for any stage of the customer lifecycle.

Greater Buenos Aires, Argentina

-Led communications team by producing, editing, and proofreading website and social media content, articles, blog posts, and other digital materials, ensuring they were clear, concise, and accessible to all users, including those with disabilities.-Collaborated on marketing campaigns, boosting client engagement and revenue.-Created accessible multimedia content, including captions and transcripts.-Developed and executed a content strategy for social media channels (Facebook… Show more -Led communications team by producing, editing, and proofreading website and social media content, articles, blog posts, and other digital materials, ensuring they were clear, concise, and accessible to all users, including those with disabilities.-Collaborated on marketing campaigns, boosting client engagement and revenue.-Created accessible multimedia content, including captions and transcripts.-Developed and executed a content strategy for social media channels (Facebook, Twitter, Instagram, LinkedIn)-Defined and tracked KPIs for content effectiveness, using analytical tools to measure performance against business objectives. Show less

Argentina

● Conducted keyword research to identify high-value search terms and optimized content for improved visibility.● Used accessible and logical heading structure (H1, H2, etc.) to organize content for both screen readers and search engines.● Developed and executed SEO-driven content strategies to increase organic traffic and enhance rankings.● Optimized website content for relevant keywords, meta descriptions, and title tags to improve search engine rankings.● Optimized on-page… Show more ● Conducted keyword research to identify high-value search terms and optimized content for improved visibility.● Used accessible and logical heading structure (H1, H2, etc.) to organize content for both screen readers and search engines.● Developed and executed SEO-driven content strategies to increase organic traffic and enhance rankings.● Optimized website content for relevant keywords, meta descriptions, and title tags to improve search engine rankings.● Optimized on-page elements (meta tags, headers, images) to boost search engine performance.● Collaborated with writers to create SEO-friendly blog posts, landing pages, and website content.● Monitored and implemented the latest SEO trends, algorithms, and best practices to maintain competitive advantage.● Performed content audits and updated existing content to align with SEO goals and industry standards.● Improved internal linking structure and executed backlink strategies to enhance domain authority. Show less

Greater Buenos Aires, Argentina

● Planned and implemented social media campaigns and strategies by designing compelling content for Facebook, Twitter, Instagram and Youtube platforms.● Updated the internal community team on trends, information and insights occurring within the advertising community.● Coordinated staff in order to enhance the customer experience and to ensure project success.● Deliberated marketing strategy, planning and goal setting.● Developed brand awareness and online reputation through… Show more ● Planned and implemented social media campaigns and strategies by designing compelling content for Facebook, Twitter, Instagram and Youtube platforms.● Updated the internal community team on trends, information and insights occurring within the advertising community.● Coordinated staff in order to enhance the customer experience and to ensure project success.● Deliberated marketing strategy, planning and goal setting.● Developed brand awareness and online reputation through social media, website, SEO (search engine optimization) copywriting and generation of inbound traffic.● Cultivated leads and sales, turned fans into customers and customers into advocates.● Monitored and reported analytics and customer relationships using measurement tools, such as Hootsuite, Buffer, Tweetdeck, Google Analytics Trends and similar. Show less

La Plata, Buenos Aires, Argentina

• Provided daily administrative and data entry support to Immigration Officers in copying and tabbing government filings with accuracy and absolute confidentiality.• Carried out citizenship cases, digitized and processed applications; contributed to a 70% increase of granted citizenship by achieving 100% of target number cases (50 x week, 25 mins each).• Managed paper archives and emailed notices to the Italian government.

Barcelona Area, Spain

•Executed boarding of vessels in port as required.•Ensured all necessary documentation is ready for arrivals and departures.•Perform other related duties at the discretion of Operations Manager.

Data Science And Machine Learning, Artificial Intelligence

This course provides a comprehensive introduction to data science and machine learning. It teaches how to clean, preprocess, and analyze.

Interactive Media Management, Ux Design

Activities and Societies: Volunteered at Services and Global Experience (SaGE). ● Selected as 1 of 10 Centennial students over 350.

Commercial And Advertising Art

Mastered the fundamentals of writing for print, digital and broadcast.

Community Manager

Learned tasks: *Set, plan and implement social media and communication campaigns and strategies *Provide engaging text, image and video.

Advertising

Activities and Societies: *Discussed the client's core message and target audience. *Brainstormed visual and copy ideas with team members..

Advertising, Advertising, Bachelor'S Degree

Activities and Societies: ● Recognition: 1 of 2 selected students over 50 scholars based on creativity and problem-solving skills to work.

High School Diploma

Activities and Societies: Italian School