Mara Di Loreto

Mara Di Loreto Email and Phone Number

AODA, Accessibility Initiatives Coordinator @ OCAD University
Toronto, ON, CA
Mara Di Loreto's Location
Toronto, Ontario, Canada, Canada
About Mara Di Loreto

With over 10 years of experience, I'm a skilled Web Content Manager and Accessibility Designer dedicated to crafting inclusive digital experiences. I focus on creating accessible, democratic products that are visually appealing and user-friendly.Throughout my career, I’ve designed products, managed CMS, LMS, and eCommerce platforms, boosted SEO, and optimized content; I’ve consistently improved customer engagement and streamlined processes.Volunteer Work & Recognition:-Accessibility Tech Maker at Neil Squire (Makers Making Change)-Accessibility Resource Development Assistant at CNIB-Awarded the Peter Dickinson Award for creativity and out-of-the-box thinking-Assistant to a Creative Copywriting Professor at Interamerican Open UniversityCurious to see how my skills align with your needs? 👉Let's connect and share how we can use our skills to make the world a better place!🤝Recruiters, I invite you to contact me to explore opportunities where we can collaborate to create accessible, inclusive, and innovative solutions.✉️ maradiloreto@gmail.com

Mara Di Loreto's Current Company Details
OCAD University

Ocad University

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AODA, Accessibility Initiatives Coordinator
Toronto, ON, CA
Mara Di Loreto Work Experience Details
  • Ocad University
    Aoda, Accessibility Initiatives Coordinator
    Ocad University
    Toronto, On, Ca
  • Competent Boards
    Web Content Associate
    Competent Boards Dec 2021 - Mar 2023
    Toronto, Ontario, Canada
    ● Identified and implemented content library enhancements to improve efficiency and ensure a seamless user experience.● Performed regular analysis and produced reports, incorporating user input from surveys and journey mapping to assess site and content design effectiveness.● Analyzed complex issues by breaking them down into manageable components and developed actionable solutions.● Utilized both qualitative and quantitative methods to ensure comprehensive analysis and informed… Show more ● Identified and implemented content library enhancements to improve efficiency and ensure a seamless user experience.● Performed regular analysis and produced reports, incorporating user input from surveys and journey mapping to assess site and content design effectiveness.● Analyzed complex issues by breaking them down into manageable components and developed actionable solutions.● Utilized both qualitative and quantitative methods to ensure comprehensive analysis and informed decision-making.● Ran accessibility audits to provide contextual recommendations to website owners, web developers and designers.● Performed QA and test pages in mirror sites.● Researched technical specifications of eCommerce projects and produced reports.● Uploaded, formatted, and published content across CMS, newsletters and LMS.● Researched technical specifications of eCommerce projects and produced reports.● Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences.● Conducted usability testing, personas, and user journeys to Identify design problems and devise actionable solutions.● Optimized site and recommended courses of action to better support digital marketing initiatives, increase audience reach and improve engagement and SEO● Collaborated closely with marketing and developers to design production requirements and acceptance criteria and ensure digital inclusivity. Show less
  • Competent Boards
    Marketing And Communications Specialist
    Competent Boards Jun 2020 - Dec 2021
    Toronto, Ontario, Canada
  • Dentsu Aegis Network
    Solutions Intern
    Dentsu Aegis Network Jan 2020 - Apr 2020
    Toronto, Canada Area
    • Executed market research for the B2B marketing landscape in Canada; familiar with SaaS, CRM system and ABM strategy.• Analyzed and derived insights from data vendors.• Assisted the solutions team in designing and delivering proposals for any stage of the customer lifecycle.
  • Self-Employed
    Content Designer
    Self-Employed Jan 2009 - Dec 2017
    Greater Buenos Aires, Argentina
    -Led communications team by producing, editing, and proofreading website and social media content, articles, blog posts, and other digital materials, ensuring they were clear, concise, and accessible to all users, including those with disabilities.-Collaborated on marketing campaigns, boosting client engagement and revenue.-Created accessible multimedia content, including captions and transcripts.-Developed and executed a content strategy for social media channels (Facebook… Show more -Led communications team by producing, editing, and proofreading website and social media content, articles, blog posts, and other digital materials, ensuring they were clear, concise, and accessible to all users, including those with disabilities.-Collaborated on marketing campaigns, boosting client engagement and revenue.-Created accessible multimedia content, including captions and transcripts.-Developed and executed a content strategy for social media channels (Facebook, Twitter, Instagram, LinkedIn)-Defined and tracked KPIs for content effectiveness, using analytical tools to measure performance against business objectives. Show less
  • Picaso Software
    Seo Content Specialist
    Picaso Software Apr 2016 - Nov 2016
    Argentina
    ● Conducted keyword research to identify high-value search terms and optimized content for improved visibility.● Used accessible and logical heading structure (H1, H2, etc.) to organize content for both screen readers and search engines.● Developed and executed SEO-driven content strategies to increase organic traffic and enhance rankings.● Optimized website content for relevant keywords, meta descriptions, and title tags to improve search engine rankings.● Optimized on-page… Show more ● Conducted keyword research to identify high-value search terms and optimized content for improved visibility.● Used accessible and logical heading structure (H1, H2, etc.) to organize content for both screen readers and search engines.● Developed and executed SEO-driven content strategies to increase organic traffic and enhance rankings.● Optimized website content for relevant keywords, meta descriptions, and title tags to improve search engine rankings.● Optimized on-page elements (meta tags, headers, images) to boost search engine performance.● Collaborated with writers to create SEO-friendly blog posts, landing pages, and website content.● Monitored and implemented the latest SEO trends, algorithms, and best practices to maintain competitive advantage.● Performed content audits and updated existing content to align with SEO goals and industry standards.● Improved internal linking structure and executed backlink strategies to enhance domain authority. Show less
  • Latinspots
    Social Media Manager
    Latinspots Oct 2014 - Oct 2015
    Greater Buenos Aires, Argentina
    ● Planned and implemented social media campaigns and strategies by designing compelling content for Facebook, Twitter, Instagram and Youtube platforms.● Updated the internal community team on trends, information and insights occurring within the advertising community.● Coordinated staff in order to enhance the customer experience and to ensure project success.● Deliberated marketing strategy, planning and goal setting.● Developed brand awareness and online reputation through… Show more ● Planned and implemented social media campaigns and strategies by designing compelling content for Facebook, Twitter, Instagram and Youtube platforms.● Updated the internal community team on trends, information and insights occurring within the advertising community.● Coordinated staff in order to enhance the customer experience and to ensure project success.● Deliberated marketing strategy, planning and goal setting.● Developed brand awareness and online reputation through social media, website, SEO (search engine optimization) copywriting and generation of inbound traffic.● Cultivated leads and sales, turned fans into customers and customers into advocates.● Monitored and reported analytics and customer relationships using measurement tools, such as Hootsuite, Buffer, Tweetdeck, Google Analytics Trends and similar. Show less
  • Consulate General Of Italy
    Immigration Administrative Assistant
    Consulate General Of Italy May 2014 - Oct 2014
    La Plata, Buenos Aires, Argentina
    • Provided daily administrative and data entry support to Immigration Officers in copying and tabbing government filings with accuracy and absolute confidentiality.• Carried out citizenship cases, digitized and processed applications; contributed to a 70% increase of granted citizenship by achieving 100% of target number cases (50 x week, 25 mins each).• Managed paper archives and emailed notices to the Italian government.
  • Disney Cruise Line
    Boarding Agent | Barcelona Cruise Port
    Disney Cruise Line Apr 2010 - Jun 2010
    Barcelona Area, Spain
    •Executed boarding of vessels in port as required.•Ensured all necessary documentation is ready for arrivals and departures.•Perform other related duties at the discretion of Operations Manager.

Mara Di Loreto Skills

Creative Writing Graphic Design Social Media Problem Solving Html Wordpress Marketing Spanish English Critical Thinking Teamwork Project Management Advertising Data Entry Data Mining Css Php Git Python Citizenship Agile Methodologies Software Development Life Cycle Sales Consulting User Experience Design Ux Research Usability Usability Testing Web Design Product Design Adobe Photoshop User Flows Spanish Translation Italian Translation Neuro Linguistic Programming Artificial Intelligence User Experience Adobe Illustrator Adobe Creative Suite Adobe Creative Cloud Google Suite Experience Design Prototyping Digital Media Storytelling Aoda Web Content Accessibility Guidelines Wireframing Email Marketing

Mara Di Loreto Education Details

Frequently Asked Questions about Mara Di Loreto

What company does Mara Di Loreto work for?

Mara Di Loreto works for Ocad University

What is Mara Di Loreto's role at the current company?

Mara Di Loreto's current role is AODA, Accessibility Initiatives Coordinator.

What schools did Mara Di Loreto attend?

Mara Di Loreto attended Data Sciences Institute, University Of Toronto, Centennial College, Underground | Advertising Institute, Aula Cm - Escuela De Comunicación Y Marketing Online, Escuela Superior De Publicidad, Universidad Abierta Interamericana, Ausonia High School.

What skills is Mara Di Loreto known for?

Mara Di Loreto has skills like Creative Writing, Graphic Design, Social Media, Problem Solving, Html, Wordpress, Marketing, Spanish, English, Critical Thinking, Teamwork, Project Management.

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