Results-oriented marketing leader with extensive experience in media orchestration, brand strategy, and campaign execution across multiple industries. Proven track record in driving strategic initiatives and managing cross-functional teams to deliver integrated marketing solutions that achieve business objectives. Adept at leveraging digital platforms and data-driven insights to optimize performance across B2B and B2C channels. Known for strategic leadership, budget optimization, and exceeding performance metrics in both offline and online media.• Technical Skills/Platforms: Google Ads, Google Analytics 4 + UA, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft Office, Nielsen, OTT/CTV, WordPress, Salesforce, Looker, Power BI, Funnel, CallRail, Liine, HubSpot, Podium, Schedule Engine, SEO, SEM, Content Management, OpenAI, Basecamp, Monday.com, Sharepoint, TradeDesk, AdTheorent, Stackadapt, Campaign Manager 360, PulsePoint, BidTellect• Channels: SEM, Display, Endemics, Video, Remarketing, Geofencing, AGF, OTT/CTV, Email Marketing, Marketing Automation, Programmatic, Facebook, Instagram, X, LinkedIn, Google, Bing, Digital, Linear and Addressable TV, Radio, OOH/DOOH• Expertise: Strategic and tactical planning, People Management, Brand launch, Sales enablement, Audience analysis, Journey Mapping, Targeting NPI audiences, Marketing Strategy, Media Orchestration, Contract Negotiations, Project Management, Budget Management, Campaign management, Multi-Channel Campaign Management, Data-Driven Strategies, Client Relations, Leadership and Team Development, Presentation and Reporting, Networking and Community EngagementSpecialties: Digital Marketing, Traditional Media, Leadership, Business Development, Google Partner, Google Certified, Social Media Management, Digital Strategy, Google Analytics, Strategy, PPC, Search Marketing, Display, Remarketing, Social Media Buying, Account Management, Marketing, Advertising, Promotions, Broadcast Media, ROI, Marketing Campaigns, Consumer Research, Creative Process, Commercial Production, Presentation, Client Relationships, Community Relations, Communication, Media Plan, Strategic Brand Development, Social Media, Negotiations, Consulting, Market Research, SEO, Positioning, Sponsorships, Digital Media, Nielsen, Scarborough, Arbitron, Research, Organization Skills, Microsoft Excel, Analytical Skills, Account Management, Advertising Campaigns, Time Management, Communication, Bid Preparation, Marketing Campaigns, Offline Marketing, Search Engine Marketing (SEM), Bing, Facebook, Instagram, LinkedIn.
