Mara Gates Email & Phone Number

Granada, An, Es

Remote

As a Learning Experience Manager, I am responsible for shaping PowerToFly's online education strategy and managing content and courses for our online education platform, PowerUp. With a keen understanding of adult learning principles and the latest trends in educational technology, I strive to create engaging and effective learning experiences that empower individuals and drive success. This role includes:- Overseeing Content Management for PowerToFly's online education platform, PowerUp. - Leading a multidisciplinary team to develop impactful courses and learning experiences- Nurturing key partnerships to increase reach and impact for learners- Integrating AI, multimedia tools, and other technologies to create optimal learning experiences

Remote

In my role as the DEIB Content Manager, I designed, developed, and delivered impactful online learning experiences for individuals and companies looking to build their leadership skills and DEIB practices. My main responsibilities are to:- Create comprehensive and engaging online courses that cover a wide range of topics, including cultural competence, unconscious bias, inclusive communication, and more.- Develop multimedia-rich content, including videos, interactive modules, assessments, and case studies, to ensure an immersive and effective learning experience.- Lead an interdisciplinary team of writers, video editors, designers, developers, and marketing specialists to create a top-notch comprehensive learner experience.I’ve led my team to create a learning hub from scratch over the last year. We’ve created 14+ courses, dozens of resources, DEIB news channels and more.

As a B2C Content Strategist at PowerToFly, I was at the forefront of creating and executing content strategies that connected the brand with a global audience. More specifically, I: - Performed keyword research and analysis to optimize content for search engines (SEO), enhancing our online visibility and organic traffic.- Developed and maintained a content calendar to ensure a consistent and timely content publishing schedule.- Utilized analytics tools to track and measure the performance of content, generating actionable insights for continuous improvement.- Stayed up-to-date with industry trends and best practices, applying this knowledge to enhance our content strategy and maintain a competitive edge.

As an Associate Content Strategist at PowerToFly, I played a crucial role in shaping our brand's digital presence and enhancing engagement with our B2C audience. I collaborated closely with the content team to develop and execute content strategies that align with business objectives. During my time in this role, I:- Actively contributed to the creation of high-quality, engaging content across multiple digital platforms, including our website, blog, social media channels, and email marketing campaigns.- Spearheaded the creation of a comprehensive content strategy across the marketing team, including content ideation, planning, and distribution.

LEAP is an innovative e-learning platform for Africa that provides students with high-quality and affordable education to help them start or boost their professional careers within their own health ecosystems. During my time with LEAP, I:- Built a product strategy based on market analysis and company vision.- Mastered and managed LMS features to support critical customer journeys from purchase, enrollment, and learning experience to course completion.- Managed and created educational content in partnership with global higher educational institutions

- Aided clients in achieving their goals through personalized academic and professional coaching. - Provided advanced writing review, editing and proofreading for Master and PhD candidates. - Facilitated public speaking and interview preparation sessions.

Barcelona Area, Spain

- Led the Academic Advisory team, focused on getting clients admitted into some of the top schools and universities in the U.S., U.K, France, and Hong Kong. Achieved a 95% acceptance rate.- Ideated, created, and managed an online e-learning platform and oversaw marketing efforts to promote it (seen in Hola, La Vanguardia, GQ, ABC, and more).- Coordinated partnerships to optimize course offering.

Master'S Degree, Education And Teaching

Master'S Degree, Marketing

Bachelor Of Science - Bs, Pre-Medicine/Pre-Medical Studies