Mara Herschbach Email & Phone Number

Oakdale, Minnesota, US

Oakdale, Minnesota, US

Responsible for managing marketing activities and cultivating external relationships with consultants, advisors, industry experts, distributors, and customers. Manage marketing KPIs, analyze analytics and dashboards, and pivot strategies as needed to improve lead generation, messaging, and brand awareness.Clean up and improve the functionality of HubSpot..

Created and launched North American email marketing program for Ottobock to use with internal and external customers.Tracked and managed analytics for mobile content management systems sales force teams, running quarterly reports, and making recommendations for process and organizational changes.Designed custom, selection sorting, interactive, web-based.

Eagan, MN, US

Led initiative to rebrand Bird &. Cronin division, including developing, improving, and implementing the visual brand guidelines for print & digital, online, photography, video, and social ensuring a cohesive brand look & voice across all communications.Managed updates to multiple websites and ecommerce sites using various CRM tools and HTML.Responsible.

Duderstadt, Niedersachsen, DE

Creative Services Manager for the North American region of Ottobock, the world’s largest manufacturer of prosthetics and orthotics, generating $200 million in annual revenue. Led and executed all phases of the creative process, including strategy, project scope, design, layout, typography, visual ideas, print procurement, vendor management and product.

Duderstadt, Niedersachsen, DE

Designed and edited print and digital pieces for promotional use. Worked directly with marketing and the communications team to create brand-compliant pieces that promoted Ottobock’s corporate strategies. Managed print budget, print vendors, outside resources, and internal e-commerce specialist and trade show coordinator.Primary Duties: Graphic Design.

Duderstadt, Niedersachsen, DE

Designed and edited print and digital pieces for promotional use. Worked directly with marketing and the communications team to create brand-compliant pieces that promoted Ottobock’s corporate strategies.Primary Duties: Graphic Design, Direct mail, Advertisement, Brochures, Vehicle Graphics, Catalogs, Signage, Brand Management, Trade Shows and Events.

Rogers, MN, US

Designed sales collateral, event promotions, product posters and direct mail pieces.

US

Designed and edited international print materials for promotional use, advertisements and sales representatives in the U.S. Assisted with coordinating trade shows, designed booth graphics, promotional giveaways and print materials. Worked directly with global marketing team and the U.S. communications team to create brand-compliant pieces that promoted.

Designed custom, variable content, direct mail materials for U.S. Credit Unions, including flyers, promotional materials, letterchecks, HELOC checks and loan specials. Also designed web landing pages for online specials.Primary Duties: Graphic Design, Variable Content Direct Mail, Web designSoftware: Adobe Photoshop, Adobe Illustrator, Quark Xpress.

Designed custom backgrounds for letterchecks and prepared direct mail files for print.

EDEN Prairie, MN, US

Handled collateral insurance claims and skip tracing for banks.

Bachelor'S Degree, Marketing/Marketing Management, General

Video Production And Interactive Media

Associate'S Degree, Graphic Design