Mara Herschbach

Mara Herschbach Email and Phone Number

Problem Solver | Creative Pathfinder | Knowledge Seeker @ QualiTru Sampling Systems (Formerly QMI)
Mara Herschbach's Location
St Paul, Minnesota, United States, United States
Mara Herschbach's Contact Details
About Mara Herschbach

Known for my clean and elegant approach to design, I have developed a reputation for my pixel perfection when it comes to delivering smart, clean visual solutions for my clients, as well as personal and reliable service that they can count on. With more than two decades as a Designer, Creative Manager, and Creative Director, I have overseen integrated marketing campaigns across emerging businesses, managed lead generation campaigns in HubSpot and WordPress, increased social media engagement, as well as provided video, photoshoots, print, digital, and lead rebranding and design efforts for large-scale, corporate identity systems on a global scale. My career path includes communication roles and clients at Ottobock, Bird & Cronin, Amputee Coalition, Twelve+ Studio, Vision-Ease Lens, Best Buy, and 3M.I graduated Summa Cum Lauda from Metropolitan State University where I received my BS in Marketing. I also have a degree in graphic design and have completed general studies in web design, video editing, and animation. I look forward to connecting with you!My skills include: HubSpot, Lead Generation, Social Media Management, Graphic Design, Strategic Creative Consulting, Sales Collateral Design, Print Advertisement, Brand Guidelines, Brand Management, New Product Launches, Direct Mail Programs, Sell Sheets, Communications Strategy, Collateral Materials, Direct Mail Campaigns, Consumer Marketing, Print, Web, Interactive, Project Management, Creative Direction, Art Direction, Communications Plans, Vendor management for Print and Outside Agencies, AnalyticsSoftware: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe Media Encoder, Adobe Audition, Quark Xpress, Microsoft Office, WordPress, SquareSpace, MailChimp, Hootsuite

Mara Herschbach's Current Company Details
QualiTru Sampling Systems (Formerly QMI)

Qualitru Sampling Systems (Formerly Qmi)

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Problem Solver | Creative Pathfinder | Knowledge Seeker
Mara Herschbach Work Experience Details
  • Qualitru Sampling Systems (Formerly Qmi)
    Director Of Marketing And Communications
    Qualitru Sampling Systems (Formerly Qmi) Oct 2024 - Present
    Oakdale, Minnesota, Us
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  • Qualitru Sampling Systems (Formerly Qmi)
    Marketing Manager
    Qualitru Sampling Systems (Formerly Qmi) Mar 2021 - Nov 2024
    Oakdale, Minnesota, Us
    Responsible for managing marketing activities and cultivating external relationships with consultants, advisors, industry experts, distributors, and customers. Manage marketing KPIs, analyze analytics and dashboards, and pivot strategies as needed to improve lead generation, messaging, and brand awareness.Clean up and improve the functionality of HubSpot. Implement automation and sequences as needed. Create a Dashboard with focused KPI reports for montly/quarterly board review.Generate and nurture new leads for the business and increase user-to-customer conversion rate.Manage and create website content to maintain a strong, thought leadership brand with a consistent tone and style to build trust within the industry as the leaders in aseptic sampling and food safety.Use Google Analytics and UbberSuggests to perform SEO analysis and monitor web analytics.Optimize website and landing pages, resulting in 71% growth in organic traffic over 12 months.Manage the creation of blog content for the website. Including guiding the internal editor, identifying topics, and scheduling subject matter experts (internal and external) to provide value-added, science-based blog content.Implement custom HubSpot reporting dashboards for marketing efforts to track KPIs, lead generation, social media, and contact conversion rates. Efforts included custom reports, automation of workflows, contact property usage processes, and general management of CRM. Record and edit webinars and training videos for use on the website.Manage trade show schedules, logistics, sponsorships, and secured speaking opportunities as appropriate. Responsible for creating supporting marketing materials and promotion of events. Manage external PR consultant to develop PR strategy. Identified value propositions, tone, and key messages for press releases and media kits.Create product positioning and messaging to differentiate products in the market and expand visibility.
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  • Mara'S Creative Services
    Visual Communications Consultant, Print And Interactive
    Mara'S Creative Services 2001 - Present
    Created and launched North American email marketing program for Ottobock to use with internal and external customers.Tracked and managed analytics for mobile content management systems sales force teams, running quarterly reports, and making recommendations for process and organizational changes.Designed custom, selection sorting, interactive, web-based order form providing business units the flexibility to place orders from the field. Generated customer surveys resulting in refined mobile access to product information, providing focused organization, improved customer calls, and enhanced customer follow-up.Art directed rebranding of inMotion Magazine and manage six issues per year
  • Bird & Cronin
    Creative Director
    Bird & Cronin Dec 2016 - Sep 2020
    Eagan, Mn, Us
    Led initiative to rebrand Bird &. Cronin division, including developing, improving, and implementing the visual brand guidelines for print & digital, online, photography, video, and social ensuring a cohesive brand look & voice across all communications.Managed updates to multiple websites and ecommerce sites using various CRM tools and HTML.Responsible for creating and producing consistent and high-quality results to engage and customers and build brand equity across multiple divisions for a variety of distribution channels and products. Rebranded Bird & Cronin’s retail product Line, Physician’s Choice.Responsible for the development of all communications (online, email campaigns, print, video, eCommerce, photography, and social media) across multiple divisions. Responsible for shooting and editing all photography and video in an in-house studio.Partnered with internal team to review, reshoot products, and rewrite descriptions and specs for all products to ensure accuracy and quality; updated all touchpoints of business with updated information.Partnered with multiple departments across three businesses to enhance and launch new eCommerce site using Magento. Increased SEO from 40% to 73% through site enhancements and tags.Worked with external team to identify user personas and develop social media plan for three divisions across 11 social platforms using Hootsuite. Increased Bird & Cronin LinkedIn connections by 216% and Facebook following by 156%.
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  • Ottobock
    Creative Services Manager
    Ottobock May 2008 - Jul 2014
    Duderstadt, Niedersachsen, De
    Creative Services Manager for the North American region of Ottobock, the world’s largest manufacturer of prosthetics and orthotics, generating $200 million in annual revenue. Led and executed all phases of the creative process, including strategy, project scope, design, layout, typography, visual ideas, print procurement, vendor management and product delivery for all corporate, marketing and sales solutions.Primary Duties: Team Leadership, Creative Direction, Strategic Creative Consulting, Blog Development, Email Newsletters, Graphic Design for Print and Web, Video Editing, HTML5, Mobile Sales Tool Management (App Data Room), B2B and B2C Design, Interactive Design, Online E-Catalogs for Multiple Devices (non-Flash based), Analytics and Usage Reports, Direct mail, Print and Web Advertisement, Brochures, Vehicle Graphics, Catalogs, Signage, Brand Management, Trade Shows and Events Management, Photo Manipulation, Photo Shoots, Vendor Management, Print Procurement, Budget Management, Strategy, Design Mentoring and Skill Development for creative and e-Commerce staff, Team 1:1s and annual performance reviewsSoftware: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Adobe Media Encoder, Adobe Audition, Quark Xpress, Microsoft Office, WordPress, SquareSpace, MailChimp
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  • Ottobock
    Design And Print Production Manager
    Ottobock Oct 2005 - May 2008
    Duderstadt, Niedersachsen, De
    Designed and edited print and digital pieces for promotional use. Worked directly with marketing and the communications team to create brand-compliant pieces that promoted Ottobock’s corporate strategies. Managed print budget, print vendors, outside resources, and internal e-commerce specialist and trade show coordinator.Primary Duties: Graphic Design, Direct mail, Advertisement, Brochures, Vehicle Graphics, Catalogs, Signage, Brand Management, Trade Shows and Events Management, Photo Manipulation, Photo Shoots, Vendor Management, Print Procurement, Budget Management, Strategy, Design Mentoring and Skill Development for creative staffSoftware: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Quark Xpress, Microsoft Office
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  • Ottobock
    Sr. Graphic Designer
    Ottobock Dec 2002 - Dec 2006
    Duderstadt, Niedersachsen, De
    Designed and edited print and digital pieces for promotional use. Worked directly with marketing and the communications team to create brand-compliant pieces that promoted Ottobock’s corporate strategies.Primary Duties: Graphic Design, Direct mail, Advertisement, Brochures, Vehicle Graphics, Catalogs, Signage, Brand Management, Trade Shows and Events, Photo Manipulation, Photo Shoots, Vendor Management, Print ProcurementSoftware: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Quark Xpress, Microsoft Office
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  • Abetech
    Graphic Design Consultant
    Abetech 2008 - 2013
    Rogers, Mn, Us
    Designed sales collateral, event promotions, product posters and direct mail pieces.
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  • Vision-Ease Lens
    Marketing Communications Coordinator
    Vision-Ease Lens Mar 2001 - Oct 2001
    Us
    Designed and edited international print materials for promotional use, advertisements and sales representatives in the U.S. Assisted with coordinating trade shows, designed booth graphics, promotional giveaways and print materials. Worked directly with global marketing team and the U.S. communications team to create brand-compliant pieces that promoted corporate strategies.Primary Duties: Graphic Design, Photo Manipulation, Photo Shoots, Illustrator, Vendor Management, Direct Mail, Advertisement, Trade Shows, Brochures, CatalogsSoftware: Adobe Photoshop, Adobe Illustrator, Quark Xpress, Microsoft Office
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  • Liberty Creative
    Graphic Designer
    Liberty Creative Aug 1998 - Mar 2001
    Designed custom, variable content, direct mail materials for U.S. Credit Unions, including flyers, promotional materials, letterchecks, HELOC checks and loan specials. Also designed web landing pages for online specials.Primary Duties: Graphic Design, Variable Content Direct Mail, Web designSoftware: Adobe Photoshop, Adobe Illustrator, Quark Xpress, Macromedia Dreamweaver, Macromedia Fireworks, Microsoft Office
  • Liberty Creative
    Graphic Design Intern
    Liberty Creative Apr 1998 - Aug 1998
    Designed custom backgrounds for letterchecks and prepared direct mail files for print.
  • Van Wagenen Financial Services
    Claims Adjuster / Skip Tracer
    Van Wagenen Financial Services 1992 - 1995
    Eden Prairie, Mn, Us
    Handled collateral insurance claims and skip tracing for banks.
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Mara Herschbach Skills

Graphic Design Marketing Strategy Marketing Communications Email Marketing Advertising Marketing Creative Direction Brand Development Adobe Creative Suite Graphics Brand Management Cross Functional Team Leadership Direct Mail Strategic Planning Corporate Branding Project Management Typography Product Marketing Brochures Direct Marketing Art Direction Social Media Interaction Design Product Launch Corporate Identity Trade Shows Photoshop Indesign Illustrator New Business Development Packaging Catalogs E Commerce Video Editing Interactive Marketing Web Development Branding And Identity Wordpress Digital Marketing Online Advertising B2b Adobe Premiere Pro Team Leadership Analytics Javascript Html 5 Css3 Graphics Layout Supervisory Skills

Mara Herschbach Education Details

  • Metro State University
    Metro State University
    General
  • Hennepin Technical College
    Hennepin Technical College
    Video Production And Interactive Media
  • Minneapolis Business College
    Minneapolis Business College
    Graphic Design

Frequently Asked Questions about Mara Herschbach

What company does Mara Herschbach work for?

Mara Herschbach works for Qualitru Sampling Systems (Formerly Qmi)

What is Mara Herschbach's role at the current company?

Mara Herschbach's current role is Problem Solver | Creative Pathfinder | Knowledge Seeker.

What is Mara Herschbach's email address?

Mara Herschbach's email address is rh****@****ast.net

What schools did Mara Herschbach attend?

Mara Herschbach attended Metro State University, Hennepin Technical College, Minneapolis Business College.

What skills is Mara Herschbach known for?

Mara Herschbach has skills like Graphic Design, Marketing Strategy, Marketing Communications, Email Marketing, Advertising, Marketing, Creative Direction, Brand Development, Adobe Creative Suite, Graphics, Brand Management, Cross Functional Team Leadership.

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