Marah Whitaker, Mba Email & Phone Number

• Manage the design, implementation and delivery of integrated communications and marketing strategies for multiple local and regional target audiences• Plan, create and distribute strategic content through paid digital advertising, organic social media, external blogs, email campaigns, drip automations, annual reports, stakeholder newsletters and various collateral• Maintain website, develop website copy and implement SEO strategies that resulted in a 43% increase in unique website visits/48% increase in overall website traffic last fiscal year• Work with subject matter experts to identify story ideas and write articles that further CPE’s brand through the Chattanooga Chamber’s Business Trend• Use data analytics to determine ROI and inform marketing decisions• Develop press releases, pitch letters, features and corresponding footage on a regional scale• Manage projects with external vendors (such as a communications agency and videographer) and internal teams (such as graphic design and web development) to deliver high-quality marketing materials on time and within budget• Engage in collective departmental efforts to plan event logistics, streamline event management and distribute event communications• Manage and evaluate effectiveness of marketing budgets• Ensure all departmental content aligns with university-wide brand guidelines

Chattanooga, Tennessee Area

Chattanooga, Tennessee Area

As the Marketing Coordinator for Miilu (a mobile app), I created content such as graphics, GIFs, and copy for social media, along with planning and scheduling all social media posts. I also created copy for newsletters, email campaigns, and blog posts. I managed traffic and conversion campaigns for Miilu and also managed relationships with Miilu's partners. I ensured excellent user experience of the app by maintaining Miilu's customer support site.

Cleveland, Tennessee

I oversaw all functions of my private piano studio, including preparing weekly lesson plans and maintaining financial records. I also marketed my business using print collateral and social media that led the studio to grow from four students in the first year to having taught over 30 students in the sixth year.

Cleveland, Tennessee

A team of three other students and I worked to create a public relations campaign for Vet-Com, a local non-profit. After extensively researching and creating both a SWOT and situational analysis, we then went on to produce goals, objectives, strategies, and tactics for Vet-Com to implement. After all student groups pitched to the client, ours was chosen to be used by Vet-Com.

Cleveland, Tennessee

As an intern at Life Care Centers of America, I developed copy for flyers, brochures, blogs, web stories, newsletters, articles, and press releases for public distribution. I also assisted with both Life Care's corporate fundraising efforts with the American Cancer Society and with communication efforts for Life Care's corporate events.

Cleveland, Tennessee

As a receptionist at Life Care's corporate office, I utilized phone communication skills to answer questions and address concerns through excellent customer service. I also assisted with completing various administrative tasks in the office.

Cleveland, Tennessee

In this position, I spearheaded the annual Community Showcase event for New Student Orientation, serving over 400 students and parents. I managed all logistics for the event, including contacting vendors, tracking financial records, organizing contingency plans, and preparing day-of set-up.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.9

Bachelor'S Degree, Public Relations With Minors In Business And Advertising, Summa Cum Laude, 3.98

While at Lee University, I was privileged to be involved in organizations that taught me how to lead and serve. I served as Campus Choir's.