Responsible for developing marketing strategies and initiatives across the fashion and footwear brands within the GBG portfolio including Rachel Zoe, Marchesa Voyage, Ellen Tracy, FRYE and Aquatalia.

Provide strategic vision, tactical execution and critical luxury marketing insight for fast-growing fine jewelry brand.

Set corporate brand strategy and led all marketing and public relations efforts for 34 luxury lifestyle publications. Supervised Marketing Directors in twelve regional offices across the country. Developed creative, effective and turnkey marketing programs for major national advertisers, analyzed ROI and provided key findings and recommendations. Brokered key media sponsorship opportunities and philanthropic partnerships, resulting in revenue generation and increased brand awareness. Created launch strategy for new titles and brand extensions. Partnered with digital team to build customized, turnkey programs including search marketing, micro site development, email marketing and social marketing.

Developed pioneering eco-luxury retail concept and opened breakthrough Manhattan boutique. Managed retail operations. Performed in depth competitive market analysis, comprehensive financial projections, and full merchandise mix and detailed pricing strategy. Created and executed innovative, eco-friendly store design and visual display concepts recognized and photographed by national and international design publications and television. Forged partnerships with emerging and established designers creating a highly distinctive merchandise assortment that resonated with target consumer. Launched parallel e-commerce website to extend brand reach and access to national consumer base. Built relational database of 1000+ active, opt-in customers within 8 months of operation. Implemented national PR campaign securing invaluable coverage in leading publications, including: The New York Times, InStyle, Elle Décor, Surface, New York Magazine, Cargo, Elle, Gotham, TimeOut, etc.

Led strategic account management for all Gap brands from conceptualization to execution.

Directed and implemented global re-branding strategy for North America.

Managed all aspects of advertising for Prada and Miu Miu brands for North America

Managed and performed all advertising and production related functions for retail and wholesale

* Coordinated administrative activities and special events for ethics & consumer affairs department. * Managed and utilized multiple direct marketing databases to provide industry information and support services to association of 3,500 members, agencies, media buyers and list brokers.* Planned and implemented association sponsored lobbying events securing congressional attendance.