Maral Bal Email and Phone Number
Combining advanced business turnaround acumen along with organizational restructuring, rebranding and change management abilities, I display expertise in managing retail sales and operations for multi-million dollar organizations. Furthermore, I assume full accountability of P&L along with sales and marketing functions to position the organization on a competitive edge.Through ROI-focused eCommerce, PR and social marketing strategies, I lead new ways to enhance the multi-site retail operations, thus boosting customer experience, enabling revenue/profit growth and saving costs. Furthermore, I drive an optimal brand experience through planning, implementing and managing special initiatives and events.Equipped with a solid business insight and an ability to ascertain and analyze needs, I forecast goals, performs sales, and envisions new product marketing concepts. Additionally, I demonstrate the ability to motivate staff to maximum productivity and control costs through the most effective uses of manpower and available resources.During challenging times, I have energized retail operations to grow and become increasingly competitive in the global landscapes by instilling viable infrastructure, processes, capabilities, and a culture of continuous improvement. Moreover, I work works side-by-side with senior executives in a dynamic restructuring environment to balance competing priorities, including closely managing retail technology advancement, real estate and retail financial operations.I am credited with establishing and implementing KPIs, systems, procedures and resources to achieve scale that deliver consistency, reliability and quality to C&E’s patients and customers. Within rapidly evolving and transforming environment, I delivered world-class retail experience to the customers through effective retail strategies. Overall, I am a professional with an excellent combination of managerial, executive leadership, human resources management, analytical, interpersonal, organizational and planning skills.SELECTED HIGHLIGHTS: Rebranded CRABTREE & EVELYN projecting YOY growth by 60% and 28% operational efficiency. Implemented new Visual Merchandising to improve shopping experience and ROI. Led strategies for employee engagement, motivation, and wellness programs. Developed and implemented effective branding techniques to improve sales and profit. Reduced employee turnover from 75% to 45%. Saved 10% in overheads by evaluating underperforming and loss making stores and later ensuring proper shut down.
Crabtree & Evelyn
View- Website:
- crabtree-evelyn.com
- Employees:
- 500
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Global Head Of SalesCrabtree & Evelyn Jan 2017 - PresentLondon, Uk/Boston, Ma Usa➤ Team: 10 Direct & 400+ Total - P&L Management – Rebranding Efforts – Operational Efficiencies➤ Revenue & Profit Growth – Retail Sales and Operations Management – Marketing & PromotionsEarning progressive responsibilities, promotions and a global executive charter, I operated in a turnaround and transformational role, transitioning a retail model to wholesale, eCommerce and liquidation business model. Here, I provide leadership and strategic direction to plan and implement all eCommerce, PR and social marketing strategies.In a highly visible, executive leadership role, I created a well-balanced, diverse, focused team and established retail sales and operations process as the foundation for business success.To increase the impact on target customer, I research, plan and implement new marketing methods and lead special initiatives that create a superior customer experience. Apart from assuming full P&L accountability, I led sales & marketing planning, public relations, social media marketing, hiring & training, retail technology advancement, real estate and retail financial operations. Through a major rebranding effort, I positioned Crabtree & Evelyn as a socially-led, digitally-driven company. With these business transformation efforts, I facilitated lucrative transitions to new markets and created solid internal structures that are both expandable for future growth, and responsive to customer needs. Most importantly, I created customer surprise and delight, conversion to sale, retention and growth.Rebranding impact include: Forecasted outstanding 60% YOY revenue growth | Improved operational efficiencies by 28% Led strategic initiatives, such as implementing a new visual merchandising plan, controlling inventory, etc. Developed direct to consumer brand across multiple channels of expansion in both ecommerce and retail marketplaces.
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Head Of Retail (North America)Crabtree & Evelyn 2016 - 2017North America➤ Team: 15 Direct & 700+ Total - P&L – Retail Sales, Operations and Processes for 165+ stores➤ Purchasing & Inventory Control - Productivity & Efficiency - Client Experience ManagementBeing promoted as the Head of Retail, I optimized brand equity across North America, while guiding, mentoring and leading teams to achieve retail targets and KPI’s. Furthermore, I directed the retail business planning and procurement functions across all US and Canadian company stores and districts.Leveraging advanced retail industry thought leadership abilities, I developed long-term retail sales strategies based on analysis of marketplace, sales trends, and cross functional input that achieve corporate financial goals and stimulate same-store sales growth of the stores.More importantly, I promoted internal and external brand awareness and optimized P&L, serving on the executive leadership team. During challenging rebranding and organizational restructuring times, I effectively and efficiently led and motivated employees to peak performance levels, while spearheading efforts to engage/energize the consumer base. Across the US and Canada, I oversaw real estate portfolios and retail licensee partners in the US and Canada. Additionally, I determined and communicated all operational recommendations, point-of-sales strategies, and fixture needs of products.Maintaining deep understanding of marketplace dynamics, I triumphed in aligning strategies to best support consumer base and maximize growth. Moreover, I adhered to processes to accomplish key tasks, encompassing inventory control, merchandising, and asset protection. SELECTED HIGHLIGHTS: Improved YOY annual revenue growth by 20%. Reduced employee turnover from 75% to 45%.
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Head Of CanadaCrabtree & Evelyn 2015 - 2016Canada➤ Team: 7 Direct & 200+ Total - P&L Management – Retail Sales, Operations and Processes for 44 stores➤ Retail Strategies – Strategic Negotiations – Change Management – Customer Experiences – Cost SavingBy leading sales, marketing, ecommerce, retail, real estate and finance teams, I developed a high-performing, most consistent, scaled, profitable and engaging retail store fleet in Canada. Furthermore, I grew and expanded the retail business through the development of C&E's people, systems and culture.In this role, I assume full responsibility for maintaining standards – including all government, statutory and regulatory norms, maximizing margin potential and identifying and implementing new products and offers, whilst maintaining the highest level of service.Through ROI-focused retail strategies, I succeeded in delivering a world-class retail experience to the customer. Moreover, I led business retail strategy for growth in current markets and expansion into new markets. Overall, I achieved maximum growth potential through timely execution of all company directives and strategies.Most importantly, I drove innovative solutions to improve sales, conversions and customer experience, while identifying and recommending new improvement areas for retail training. Overseeing production of accurate reports, I maintained brand standards and accurate and best cost practice of all stock.SELECTED HIGHLIGHTS: Saved 10% in overheads by evaluating underperforming and loss making stores and later ensuring proper shut down. Strategically negotiated 9 leases saving multi-million dollars in operational costs.
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Head Of Retail Sales & Operations (Canada)Crabtree & Evelyn Oct 2008 - 2015CanadaI was hired to lead three District Managers in Canada overseeing retail sales and operations. In this role, I handled budgeting, wage control and overall store performances, along with resource allocation and store expansion projects. Additionally, I maintained a visible presence at the store, role modeling the selling process, personally interacting with customers and positively impacting the sales process, ensuring the Company’s brand is properly represented. Moreover, I spearheaded efforts to develop and implement sales plans to create a culture of accountability and to ensure a continued focus on sales performance and other goal attainment. I am credited with driving programs that increased all KPIs including conversion rates, average sales, productivity, as well as shrink.Here, I also performed comprehensive market research and devised effective retail strategies to identify and maximize opportunities for increased efficiency and profitability.Furthermore, I contests and bonus structures to help motivate managers and sales associates. I operated as an effective liaison and efficient collaborator between the Head Office and the work force, while share and incorporating best work practices from different markets.Overall, I drove smooth retail operations at multiple locations, through standardizing processes, establishing parameters for customer service excellence, and execute strategies to elevate productivity and efficiency of staff.
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Director Of Sales And OperationsRudsak 2007 - 2008Quebec, CanadaIn this role, I administered monthly, quarterly and annual budgets in alignment with the location and volume of the store. Furthermore, I coached, guided and mentored District Managers, while overseeing buying, distribution and replenishment.Most importantly, I accomplished organizational objectives, through strategic retail sales planning and forecasting, executing initiatives, empowering leaders and harnessing profit driven talents.During my tenure, I led the sales function with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives.Additionally, I championed leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can strengthen the leadership bench for the future. -
Regional Trainer, AuditsDanier Leather 2006 - 2007Quebec, CanadaAs a versatile trainer, I planned and implemented programs to increase conversion rates, average sale and productivity. Additionally, I managed sales, margins and expenses to successfully achieve the store’s budget contribution market margin.Leveraging analytical abilities, I evaluated sales, productivity, contribution and employee grading reports. Furthermore, I also managed troubleshooting and issue resolutions.Overall, I serve as a tireless advocate of continuous improvement throughout the company, including working to improve operational procedures/processes on an ongoing basis, share best practices, and create new, innovative ways to meet strategic objectives. -
Head Of Sales And MarketingSavvytel 2000 - 2006Montreal, Canada AreaWith full accountability to oversee sales, marketing and client relations, I promoted, marketed and sold company products valued at multi-million dollars. By leading a sales force of 60 to 80 people across the nation, I ensured visible revenue and profit growth.By providing sales and marketing leadership, I delivered strong and sustainable revenue and profit growth, led strategic planning and execution of initiatives and established a strong brand value.Through rewarding programs, strategies, and sales tools, I enabled greater team efficiency and effectiveness. Moreover, I managed long-range planning, market research, budgeting, pricing, and forecasting.
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Owner-OperatorComfort Maternity Inc. 1996 - 2000Montreal, Canada AreaOwner-Operator for a maternity wear retail store managing all daily operations including sales, budgets, recruitment, and administrative functions.
Frequently Asked Questions about Maral Bal
What company does Maral Bal work for?
Maral Bal works for Crabtree & Evelyn
What is Maral Bal's role at the current company?
Maral Bal's current role is ✫ Global Sales & Operations Leader ✫ Revenue & Profit Growth ✫ Business Turnaround ✫ Team Leadership & Supervision ✫ Training and Development ✫ Visual Merchandising ✫ Cost Savings ✫ Major Productivity & Efficiency Gains.
Who are Maral Bal's colleagues?
Maral Bal's colleagues are Hannah Willing, One Night Stand, Sandra Andriote, Julie Mclauchlan, Kevin T (Kj) Sanchez, Giselle Ayala, Rina Callaghan.
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