Mara Lee, Css, Wset Ii, Certified Beer Server

Mara Lee, Css, Wset Ii, Certified Beer Server Email and Phone Number

Sales & Marketing Leadership | Partnerships & Experiential Marketing | Digital Experiences | Client Success | Strategy & Branding | Account Management | National Accounts | DE&I Advocate | Non-Profit Founder-Board Member @ The Boston Beer Company
Mara Lee, Css, Wset Ii, Certified Beer Server's Location
Boston, Massachusetts, United States, United States
Mara Lee, Css, Wset Ii, Certified Beer Server's Contact Details

Mara Lee, Css, Wset Ii, Certified Beer Server work email

Mara Lee, Css, Wset Ii, Certified Beer Server personal email

Mara Lee, Css, Wset Ii, Certified Beer Server phone numbers

About Mara Lee, Css, Wset Ii, Certified Beer Server

Excited to collaborate and share ideas! Don’t hesitate to reach out! Let’s chat! [maralee09@me.com]With a unique ability to spot and quickly capitalize on industry, consumer, and brand trends - time and time again - Mara has dramatically boosted revenue for premier companies within the Beverage, Hospitality and Entertainment industries. Specializing in developing on premise marketing strategy for global beverage brands and managing high-profile accounts, she’s closed half-million-dollar deals while creating unique experiences and leading collaborations with teammates and executives nationwide. An achiever on the field (former Division I college athlete), and out in the field curating unique brand programs, Mara’s passionate approach has influenced client relationships resulting in continual growth and profit.

Mara Lee, Css, Wset Ii, Certified Beer Server's Current Company Details
The Boston Beer Company

The Boston Beer Company

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Sales & Marketing Leadership | Partnerships & Experiential Marketing | Digital Experiences | Client Success | Strategy & Branding | Account Management | National Accounts | DE&I Advocate | Non-Profit Founder-Board Member
Mara Lee, Css, Wset Ii, Certified Beer Server Work Experience Details
  • The Boston Beer Company
    U.S. On Premise Channel Marketing Manager
    The Boston Beer Company Jun 2024 - Present
    Boston, Massachusetts, Us
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  • The Boston Beer Company
    National Account Manager On Premise
    The Boston Beer Company Jul 2022 - Jun 2024
    Boston, Massachusetts, Us
    One of the largest and most respected craft brewers and innovative-beyond beer makers in the United States. • Grew points of distribution +15% in top five chains, 60% of which were draft lines (200 accounts, now 945 draft lines) +9.7% average growth, estimated 1.7M pints sold and $12M in dollar sales (at $7 per pint estimate) last 12 months (report 5/2024)• Increased draft lines per chain to a 4.9 average in top 5 chains and 3.5 average in all chains, against 2.2 national average per chain in last 12 months (report 5/2024)• Influenced BBC partnership with TrueSync Media through success in 2023 with chain account, previously a bottom 20 draft chain, now top 10, with +26.8% draft growth contributing from digital ads in restaurant• Created multiple trade and event partnerships for brand teams through external industry collaboration; the first Mover & Shaker Co. and Twisted Tea post reaching over 80,000 people with an engagement rate over 10%• Featured speaker at MRA 2024 Women in Hospitality Conference: Women on the Rise – A Path to Power alongside Rhonda Kallman (Boston Harbor Dist.) and Kim Wallace (COO, 110 Grill) • Awarded 2023 Boston Beer On Premise Gem Award• Awarded 2023 BBC Diversity Equity, and Inclusion Driver Award • Awarded 2023 Beverage Partner of the Year with UNO Pizzeria & Grill
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  • Core
    Founding Member, Board Member
    Core May 2004 - Present
    Kennesaw, Georgia, Us
    Non-profit organization providing financial relief to food and beverage employees and their loved ones when they need it the most. • Founded the organization with four other industry professionals to support the food and beverage service workers who represent and serve the industry day in and day out• Chair of Marketing Committee; Chair of Grant Criteria Committee • Collaborates in raising millions of dollars, including $3 million for a specialized COVID-19 relief program, to provide support over a thousand families throughout 50 states and Puerto Rico• Works in tandem with Board and Staff in recruitment of donations from major beverage suppliers, operators, agency partners and distributors
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  • Total Beverage Solution
    National Accounts On-Premise Sales & Trade Events Manager
    Total Beverage Solution Jul 2019 - Jul 2022
    Mount Pleasant, South Carolina, Us
    Global supplier and importer of major beverage brands including Weihenstephan, Kono Wines, Saison Dupont, San Felice Wines and more.• Earned two promotions from Brand & Marketing Manager of Spirits to Senior Brand & Marketing Manager of Spirits to National On-Premise Sales & Spirits Trade Activation Manager in 2019• Worked with high-profile customers including Darden, World of Beer, Buffalo Wild Wings, The Cheesecake Factory, Landry’s Restaurants, World of Beer, and others• Hired to primarily focus on Amaro Montenegro and manage marketing budget of up to $3 million across campaigns such as major trade events, first national cocktail competition, collaborative partnerships, and others• Directed 10-12 new activations per year• Developed relationships with large off-premise beverage chains, leading to 400% increase in ROS in addition to 125 activations in two months• Negotiated collaboration between Weihenstephaner Festbier and Sam Adams Octoberfest at 1200+ Buffalo Wild Wings locations in addition to production run of steins to promote the collaboration, creating the largest-ever Weihenstephan placement in company history• Led partnership with US Bartenders’ Guild including numerous exclusive opportunities for the 75 national chapters and 7,000 members at three USBG Regional Meetings, leading to widespread on-premise adoption• Pioneered first effort in marketing Amaro Montenegro at a consumer-heavy event, the Charleston Wine and Food Festival, resulting in 3600 cocktails served within three days in addition to exceptional publicity due to the uniqueness of the strategy used• Engineered strategies and unique branding experiences at instrumental industry events including Tales of the Cocktail, Bar Convent Brooklyn, Portland Cocktail Week, San Antonio Cocktail Conference, Aspen Food and Wine and more
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  • Total Beverage Solution
    Senior Brand & Marketing Manager, Spirits
    Total Beverage Solution Sep 2018 - Sep 2019
    Mount Pleasant, South Carolina, Us
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  • Total Beverage Solution
    Brand & Marketing Manager Of Spirits
    Total Beverage Solution Sep 2017 - Sep 2018
    Mount Pleasant, South Carolina, Us
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  • Villeroy & Boch
    Director Of National Accounts
    Villeroy & Boch Jun 2015 - Jan 2017
    Mettlach, De
    Revered German manufacturer of luxury dinnerware, glassware and barware products. • Managed 150+ national accounts throughout the food and beverage industry• Blocked competitors’ campaigns to replace discontinued product pattern, leading to $250,000 in revenue at the Belmond Charleston Place Hotel• Engineered relationship with Executive Chef at LondonHouse and other luxury hotels to deliver over-the-top brand placement including placement in sister properties, resulting in $100,000+ in revenue in addition to gains in brand recognition• Created and nurtured account with Hilton, Aramark, Hyatt, and Landry’s to cultivate a $5 million revenue opportunity
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  • Commonground Mgs
    Account Director
    Commonground Mgs Jan 2014 - May 2015
    New York, Ny, Us
    Independent marketing and communications agency specializing in minority-owned, multicultural, and urban markets.• Served in leadership roles for major accounts such as MillerCoors and PrimaLoft• Increased profits by up to 30% per account by evaluating and auditing account budgets• Led partnership between client Miller Fortune and Gumball 3000 auto rally resulting in 18 million impressions for a celebrity wedding gift and 6.4 million impressions from fashion retailer’s influencers
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  • Arc International
    Director Of National Accounts
    Arc International Jul 2010 - Jan 2014
    Arques, Fr
    The world’s largest glassware and tabletop company.• Earned two promotions in three years with increasing territory sizes and levels of responsibility• Led strategy and execution for 21 groups consisting of field representatives• Tripled sales territory across two years, contributing to 14%+ growth in the US year over year, reaching a total of $10 million in sales in 2013• Delivered essential holiday supplies for Avendra, bringing in $400,000 in sales in 2011 and $750,000 in sales in 2012• Oversaw 100+ accounts with hotels, restaurant chains, and related businesses with high-value accounts• Initiated large account with Omni Hotels and Resorts, converting the brand 100% away from competitor glassware in all 40+ properties within one year, achieving $300,000 in revenue and establishing an account that continues to grow• Collaborated with major restaurant chain On The Border to develop 15 custom cocktail glasses for their brand refresh, leading to a full national rollout and $100,000 in new revenue• Assisted in planning major industry events including Aspen Food & Wine, Tales of the Cocktail and Hospitality Executive Exchange
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  • Constellation Brands
    U.S. Channel Marketing Manager
    Constellation Brands Sep 2008 - May 2010
    Rochester, New York, Us
    A global leader in wine with a powerhouse portfolio of unrivaled wines. • Directed $500,000 and $250,000 budgets for large-scale food and beverage events including Aspen Food and Wine and Pebble Beach Food and Wine• Served as liaison between 15+ brand managers and 10-person on-premise channel account team• Pioneered and implemented promotion with Kimpton Hotel to place customized wine accessories in hotel rooms to spread brand awareness in conjunction with the Plant a Billion Trees organization
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  • Beam Suntory
    Manager/Analyst, National Accounts Channel & Trends
    Beam Suntory Dec 2007 - Sep 2008
    New York, Ny, Us
    World leader in premium spirits, including Jim Beam, Maker’s Mark, Laphroaig, Sauza and Cruzan.• Planned and delivered category and brand strategies to national account managers• Assisted in coordinating major events such as Aspen Food and Wine
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  • Imi Agency
    Senior National Account Manager
    Imi Agency Jun 2003 - Dec 2007
    Kennesaw, Georgia, Us
    Beverage marketing and consulting agency serving the chain and hospitality industry.• Hired as National Accounts Manager before earning promotion to Senior NAM• Managed key national accounts including Morton’s, HMSHost, Aramark, and others• Developed and implemented beverage programs totaling up to $900,000• Supported SKYY Spirits National Accounts Team in providing on premise brand marketing strategy and account support
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  • Entertainment Marketing, Inc
    Tour Manager, Event Manager & Coordinator
    Entertainment Marketing, Inc Jan 2001 - Jun 2003
    Marketing agency specializing in entertainment, sponsorships, and experiential marketing.• Managed Pfizer’s sponsorship of Earth Wind & Fire concert tour• Oversaw Budweiser’s sponsorship of concert tours for Nickelback and Third Eye Blind and Burger King’s sponsorship of Backstreet Boys concert tour• Collaborated in building Budweiser True Music Live platform and directed related sports sponsorships such as the Bud Light sponsorship of NHL All-Star Weekend

Mara Lee, Css, Wset Ii, Certified Beer Server Skills

Marketing Management Tabletop Omni Channel Food Service Key Account Development Celebrity Multicultural Marketing Beverage Industry Sales Beverage Glasses Market Research On Premise Finance Driving Executive Positions Client Accounts Work Ethic Families P&l Management Temporary Placement Cross Functional Team Leadership Event Management Scholarships Arc Fire Management Aspen Hysys Boys Wow Third Party Data Conversion Win Win 250k Shopper Marketing Management Public Relations Marketing Communications Marketing Agency Brand Management Funding Nurturing Crm Hospitality Industry Leadership Coordinated Pfizer Chain Tags Distinctive Soccer Accounting Brand Development Factor Trees Profit Networking Brand Awareness Forecasting System Business Services Team Leadership Asset Allocation Strategy Hotels Branding Inventory Strategies Wind Budgeting Testing New Business Development National Accounts Training Customer Service Wine Teamwork Product Development Entertainment Marketing Chicago R&d Board Of Directors Partnerships Marketing Research Advertising Agency Tourism Letters Social Media Promotional Channel Strategy Segments Brand Marketing Sports Budweiser Iri Holidays National Account Managers Star Women's Market Planning Logistics Event Planning New Business Opportunities Specs Arm Business Development Concessions Advertising Music Active Strategic Planning Sales Management Blind Miller Alcoholic Beverages Trade Marketing Marketing Nutrition Spirits Social Networking Entertainment Guided Tours Project Planning Spec Bar Emi Sales Presentations Nhl Global Experience Earth Nature Linkedin Pricing Midwest Country Media Fortune Rapport International Art Glassware Weddings Portfolio Mvp Account Management Food Boost Refresh Rally Fitness Integrated Marketing Concerts Program Management Proposal Writing Hospitality Resorts Strategic Marketing Restaurants Strategic Sales Platforms Market Analysis Social Media Marketing Multi Channel Marketing Light Budgets Problem Solving Nielsen Meetings Beam Marketing Strategy Impression Consumer Sponsorship Leadership Experience

Mara Lee, Css, Wset Ii, Certified Beer Server Education Details

  • Michigan State University
    Michigan State University
    Marketing And Communications

Frequently Asked Questions about Mara Lee, Css, Wset Ii, Certified Beer Server

What company does Mara Lee, Css, Wset Ii, Certified Beer Server work for?

Mara Lee, Css, Wset Ii, Certified Beer Server works for The Boston Beer Company

What is Mara Lee, Css, Wset Ii, Certified Beer Server's role at the current company?

Mara Lee, Css, Wset Ii, Certified Beer Server's current role is Sales & Marketing Leadership | Partnerships & Experiential Marketing | Digital Experiences | Client Success | Strategy & Branding | Account Management | National Accounts | DE&I Advocate | Non-Profit Founder-Board Member.

What is Mara Lee, Css, Wset Ii, Certified Beer Server's email address?

Mara Lee, Css, Wset Ii, Certified Beer Server's email address is maralee09@me.com

What is Mara Lee, Css, Wset Ii, Certified Beer Server's direct phone number?

Mara Lee, Css, Wset Ii, Certified Beer Server's direct phone number is 177333*****

What schools did Mara Lee, Css, Wset Ii, Certified Beer Server attend?

Mara Lee, Css, Wset Ii, Certified Beer Server attended Michigan State University.

What are some of Mara Lee, Css, Wset Ii, Certified Beer Server's interests?

Mara Lee, Css, Wset Ii, Certified Beer Server has interest in Social Services, Children, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture, Health.

What skills is Mara Lee, Css, Wset Ii, Certified Beer Server known for?

Mara Lee, Css, Wset Ii, Certified Beer Server has skills like Marketing Management, Tabletop, Omni, Channel, Food Service, Key Account Development, Celebrity, Multicultural Marketing, Beverage Industry, Sales, Beverage, Glasses.

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