Mara Lee, Css, Wset Ii, Certified Beer Server Email & Phone Number

Boston, Massachusetts, US

Boston, Massachusetts, US

• One of the largest and most respected craft brewers and innovative-beyond beer makers in the United States.
• Grew points of distribution +15% in top five chains, 60% of which were draft lines (200 accounts, now 945 draft lines) +9.7% average growth, estimated 1.7M pints sold and $12M in dollar sales (at $7 per pint estimate).
• Increased draft lines per chain to a 4.9 average in top 5 chains and 3.5 average in all chains, against 2.2 national average per chain in last 12 months (report 5/2024)
• Influenced BBC partnership with TrueSync Media through success in 2023 with chain account, previously a bottom 20 draft chain, now top 10, with +26.8% draft growth contributing from digital ads in restaurant
• Created multiple trade and event partnerships for brand teams through external industry collaboration; the first Mover & Shaker Co. and Twisted Tea post reaching over 80,000 people with an engagement rate over 10%
• Featured speaker at MRA 2024 Women in Hospitality Conference: Women on the Rise – A Path to Power alongside Rhonda Kallman (Boston Harbor Dist.) and Kim Wallace (COO, 110 Grill)

Kennesaw, Georgia, US

• Non-profit organization providing financial relief to food and beverage employees and their loved ones when they need it the most.
• Founded the organization with four other industry professionals to support the food and beverage service workers who represent and serve the industry day in and day out
• Chair of Marketing Committee; Chair of Grant Criteria Committee
• Collaborates in raising millions of dollars, including $3 million for a specialized COVID-19 relief program, to provide support over a thousand families throughout 50 states and Puerto Rico
• Works in tandem with Board and Staff in recruitment of donations from major beverage suppliers, operators, agency partners and distributors

Mount Pleasant, South Carolina, US

• Global supplier and importer of major beverage brands including Weihenstephan, Kono Wines, Saison Dupont, San Felice Wines and more.
• Earned two promotions from Brand & Marketing Manager of Spirits to Senior Brand & Marketing Manager of Spirits to National On-Premise Sales & Spirits Trade Activation Manager in 2019
• Worked with high-profile customers including Darden, World of Beer, Buffalo Wild Wings, The Cheesecake Factory, Landry’s Restaurants, World of Beer, and others
• Hired to primarily focus on Amaro Montenegro and manage marketing budget of up to $3 million across campaigns such as major trade events, first national cocktail competition, collaborative partnerships, and others
• Directed 10-12 new activations per year
• Developed relationships with large off-premise beverage chains, leading to 400% increase in ROS in addition to 125 activations in two months

Mount Pleasant, South Carolina, US

Mount Pleasant, South Carolina, US

Mettlach, DE

• Revered German manufacturer of luxury dinnerware, glassware and barware products.
• Managed 150+ national accounts throughout the food and beverage industry
• Blocked competitors’ campaigns to replace discontinued product pattern, leading to $250,000 in revenue at the Belmond Charleston Place Hotel
• Engineered relationship with Executive Chef at LondonHouse and other luxury hotels to deliver over-the-top brand placement including placement in sister properties, resulting in $100,000+ in revenue in addition to.
• Created and nurtured account with Hilton, Aramark, Hyatt, and Landry’s to cultivate a $5 million revenue opportunity

New York, NY, US

• Independent marketing and communications agency specializing in minority-owned, multicultural, and urban markets.
• Served in leadership roles for major accounts such as MillerCoors and PrimaLoft
• Increased profits by up to 30% per account by evaluating and auditing account budgets
• Led partnership between client Miller Fortune and Gumball 3000 auto rally resulting in 18 million impressions for a celebrity wedding gift and 6.4 million impressions from fashion retailer’s influencers

Arques, FR

• The world’s largest glassware and tabletop company.
• Earned two promotions in three years with increasing territory sizes and levels of responsibility
• Led strategy and execution for 21 groups consisting of field representatives
• Tripled sales territory across two years, contributing to 14%+ growth in the US year over year, reaching a total of $10 million in sales in 2013
• Delivered essential holiday supplies for Avendra, bringing in $400,000 in sales in 2011 and $750,000 in sales in 2012
• Oversaw 100+ accounts with hotels, restaurant chains, and related businesses with high-value accounts

Rochester, New York, US

• A global leader in wine with a powerhouse portfolio of unrivaled wines.
• Directed $500,000 and $250,000 budgets for large-scale food and beverage events including Aspen Food and Wine and Pebble Beach Food and Wine
• Served as liaison between 15+ brand managers and 10-person on-premise channel account team
• Pioneered and implemented promotion with Kimpton Hotel to place customized wine accessories in hotel rooms to spread brand awareness in conjunction with the Plant a Billion Trees organization

New York, NY, US

• World leader in premium spirits, including Jim Beam, Maker’s Mark, Laphroaig, Sauza and Cruzan.
• Planned and delivered category and brand strategies to national account managers
• Assisted in coordinating major events such as Aspen Food and Wine

Kennesaw, Georgia, US

• Beverage marketing and consulting agency serving the chain and hospitality industry.
• Hired as National Accounts Manager before earning promotion to Senior NAM
• Managed key national accounts including Morton’s, HMSHost, Aramark, and others
• Developed and implemented beverage programs totaling up to $900,000
• Supported SKYY Spirits National Accounts Team in providing on premise brand marketing strategy and account support

• Marketing agency specializing in entertainment, sponsorships, and experiential marketing.
• Managed Pfizer’s sponsorship of Earth Wind & Fire concert tour
• Oversaw Budweiser’s sponsorship of concert tours for Nickelback and Third Eye Blind and Burger King’s sponsorship of Backstreet Boys concert tour
• Collaborated in building Budweiser True Music Live platform and directed related sports sponsorships such as the Bud Light sponsorship of NHL All-Star Weekend