Maranda (Fernald) Cordeiro Email & Phone Number

• Kept overall marketing team aligned and on track
• Managed all social media platforms and created relevant content out of complex ideas
• Managed marketing communication flows and collaboration between all departments
• Worked with cross-functional leadership team and guide corporate communications and executive messaging
• Monitored marketing budget; communicated with finance to adjust accordingly
• Managed company conference presence at major tradeshows (ex. ASCO)

• Manage all social media platforms and create relevant content daily
• Assist in tradeshow events
• Maintain positive relationships with student and faculty
• Manage sales leads and continuous follow up
• Create social media schedules for each platform (Instagram, Twitter, LinkedIn, Facebook, Tik Tok)
• Collaborate with everyone at PrepMD to ensure proper messaging communications to the public

• Participate in the management and development of new product lines to expand the Franklin product portfolio
• Support all aspects of product line management: data creation and accurate documentation of over 4,000 SKUs across multiple internal databases, daily communication with overseas vendors, pricing strategy and.
• Participate in the product development cycle and both internal and account sales presentations, pricing strategies, and sales meetings deliverables
• Responsible for training and advising new hires and delegating workload

Stoughton, Massachusetts

• Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives
• Manage and support the creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience, and performance analysis are outlined while.
• Conduct analysis on competition, consumer behavior and business trends and present newopportunities
• Develop collaborative relationships with our existing vendor base
• Work closely with the E-Commerce Consumer Engagement team to help facilitate the launch of newstyles and programs
• Work collaboratively with the Creative team to develop a final assortment that is executable in production.

Bridgewater, Massachusetts

• Collaborated with manager and team to proactively develop and implements strategies andpromotions.
• Effectively gathered relevant information on competition and how it is addressing community needs.
• Accomplished all organization goals by setting priorities while still managing expectations.
• Work closely with creative team to build and edit Circular Ads - development, implementation, andmanagement style and standards guides, templates, and other resource materials for Company-wideuse in presentations.
• Worked through multiple marketing channels and cross-functional teams to determine initiative forproduct execution of key brands, including finding innovative ways to grow the business sales andcustomer retention.
• Continually met STRICT deadlines for Events/supported Digital Marketing initiatives.

• Assisted treasurer in tasks involving funds for the nonprofit team.
• Prepared weekly newsletters that contained all upcoming events and information regarding the team
• Participated in committee meetings discussing new marketing techniques.
• Served as a field hand to set up the games and closely interact with fans.