Mara Pierantozzi Email & Phone Number

London, United Kingdom

London, United Kingdom

London, United Kingdom

Paul Frank Industries UK DistributionResponsible for the development and performance of all sales activities in the assigned market. Staffed and directed a team and provided leadership towards the achievement of maximum profitability and growth in line with company vision and values. Monitored and implemented procedures in sales and shipping. Established plans and strategies to expand the customer base in the marketing area and contributed to the development of training for clients.Very broad and far reaching role which impacts on all area of the business itself.• Responsible for identifying new commercial opportunities and driving growth• Analyzing consumer market, gaining a clear understanding of customers' businesses and requirements, analyzing competition.• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.• Managing directly commercial negotiations and agreements with key accounts and department stores• Build up the UK Client Base • Providing competitive pricing• Presenting and selling the collection to the accounts• Managing customer orders for production, Logistics and Payments• Direct Input into the structure of the collection and pricing• Oversees all marketing, advertising and promotional staff and activities.• Sourcing advertising opportunities and placing adverts in the press• Organizing photo shoots• Attending trade shows: booth concept and related marketing activities• Forecasting new season figures and budgets• Sales Analysis • Enhance the brand`s profile• Report to the Directors and participates in the Management Board• Managing stock levels and making key decisions about stock control• Management of the team

Rome Area, Italy

 Manage the seasonal product development process in collaboration with a cross- functional team that includes Design, Merchandising and Production to plan, create and execute product lines Manage product development calendar for optimum operational efficiency Trend identification, color palette, concept, costing and pricing balance key items/fashion/basics, identify and leverage previous best sellers in current, trend-appropriate assortments Suppliers sourcing Buying prices negotiation. Retail price positioning. Creation of quality specification charts Sales analysis.Create complete Product Profile Sheets; properly track of proto and sales samples; coordinate fit process with Design and Production. Develop product packaging

London, United Kingdom

 Input and develop new designs and concepts: develop the product range for Costume Jewellery and Hardcore Diamonds. Responsible for assessing new briefs and devising a critical path to meet the project. Managing this critical path from initial concept to final samples. Successfully manage Product Development Assistant and Administration Assistant: assisting & overseeing all aspects of their day to day role, including training, computer skills, workload consideration, prioritizing, conducting reviews. Analyze all sales highlighting winners and losers in order to build the range plan: discontinue the styles that are not performing well. Knowledge of global market requirements, constantly liaising with the worldwide Retail and Wholesale divisions. Target markets and define the position of the product within these markets. Research new components and trends within the marketplace. Undertake competitor’s research. Design and implement product-pricing structure based on competitive pricing internationally Direct and control the production. Recognize and solve problems affecting schedules, staff and quality. Advertising and Sales promotion (develop packaging strategies) Working alongside the sales team to develop sales tools and training Primary contact with all showrooms, customers and suppliers worldwide for Jewellery Overseeing initial production, assist in sourcing components, giving detailed specs, looking at prototypes, detailing changes, finalizing product, ordering samples, chasing up samples and handing over to production department Internal and External communication relating to merchandising, production.

London, United Kingdom

Marketing Coordinating product development and marketing strategies for: perfume, sunglasses, shoes, jewellery. Personal Assistant to the Licenses and Marketing Director, deputizing in his absence Managing budgets for in-store promotions (i.e. GWP, seasonal sets), window displays and POS material development. Coordinating market researches, competitors monitoring, advertising and press coverage, quarterly and annual sales analysis, royalties’ reports, price lists and contact lists update. Attending meeting with Top Management to discuss sales results and the Licensees for semester updates on strategies. Visiting the Licensees at their premises for overall checks over the licenses.  Drafting seasonal financial reports for all accessories and analyze the comparisons between the seasons Legal  Evaluation of existing licenses agreements Developing new contracts, co-ordinate and report receipt of royalties Advising on the distributorship agreements Conducting investigations into infringements of our IP right Monitoring sales of fake jewellery on E-bay

Bachelor'S Degree

Education record