Mara Sandberg Email & Phone Number

United States

- Conducting, analyzing and delivering primary qual research supported by Ai-powered tools.- Individual and group moderation.- Industry expertise in Pharma, Tech and CPG.- Managing business operations.

New York, United States

New York, New York, United States

Leading multi-market qualitative research projects using online and in-person methodologies. Embedding innovation and brand strategy within organizations through engaging workshops and actionable content. Internal owner of our quant/qual consumer prioritization tool, training staff in analysis using excel. Relocated from London office to New York in February 2020 (yes, 6 weeks before Covid hit!) to grow the team in our rapidly expanding office.Butterfly is a leading brand innovation and… Show more Leading multi-market qualitative research projects using online and in-person methodologies. Embedding innovation and brand strategy within organizations through engaging workshops and actionable content. Internal owner of our quant/qual consumer prioritization tool, training staff in analysis using excel. Relocated from London office to New York in February 2020 (yes, 6 weeks before Covid hit!) to grow the team in our rapidly expanding office.Butterfly is a leading brand innovation and strategy agency that knows that behind every choice we make, there’s an emotion driving it. A goosebump, a jaw-drop, a chuckle – influencing decisions and stirring people into action. So we get behind the whats, and wade into the whys, to uncover what powers people – feelings. We believe in thinking with feeling. Show less

Southampton

Conducting qualitative and quantitative research within brands internal teams to develop and implement internal culture and behavioral change strategy, unlocking potential and growth. Dragonfish work with senior leaders in multi-site service businesses with ambitious plans to transform performance through culture change and employee engagement. Their unique blend of skills, backgrounds and experience enables us to help our clients understand the links between their culture and… Show more Conducting qualitative and quantitative research within brands internal teams to develop and implement internal culture and behavioral change strategy, unlocking potential and growth. Dragonfish work with senior leaders in multi-site service businesses with ambitious plans to transform performance through culture change and employee engagement. Their unique blend of skills, backgrounds and experience enables us to help our clients understand the links between their culture and performance, then identify and build stronger connections between their people, brands and customers to unlock potential and growth.Clients worked on: Cunard// Ann Summers// ITSU// National Trust// Enterprise Inns Show less

Bournemouth, United Kingdom

Conducting research and insight analysis to develop brand architecture and communication strategies, from insight through to execution and content. Thinking Juice is an integrated advertising agency, who build powerful strategy based on the internal and external truths that surround brands and bring it to life with the most convincing creative possible. Because it not only needs to look stunning, it needs to work beautifully too, for truly great results.As a planning executive I… Show more Conducting research and insight analysis to develop brand architecture and communication strategies, from insight through to execution and content. Thinking Juice is an integrated advertising agency, who build powerful strategy based on the internal and external truths that surround brands and bring it to life with the most convincing creative possible. Because it not only needs to look stunning, it needs to work beautifully too, for truly great results.As a planning executive I conducted research and insight analysis to develop brand architecture and communication strategies. I also became a member of the culture team, working hard to promote a team spirit and community feel within the agency, and organise some great events!Responsibilities included: - Presenting to clients- Market research and analysis- Identifying and developing critical insight- Statistical analysis- Brand and campaign strategy planning - Creating customer journeys and personas- Creating industry reports- Writing creative briefs- Creating client proposals and presentations- Ensuring agency output is accurateSkills developed: - Presenting- Research and analysis- Developing insight driven strategy- Confidence and initiative- Self-reflection- Content planning-Channel - Working across departments- Presentation of work- Managing budgets- Organisational and planning skillsPast clients: Barbour// Vans// All Bar One// Browns// Westfield// Kenwood// The Lounge Co// G Plan// Roberts//https://www.thinkingjuice.co.uk Show less

Swindon, United Kingdom

Owner of key channel relationship membership reporting. Compiling and analyzing weekly datasets and managing communications with field teams to develop strategies of growth for premium resellers.Intel Technology Provider is a key channel relationship initiative delivering loyalty programs to resellers. In addition to day-to-day responsibilities within the marketing team.

Bournemouth, United Kingdom

After working for a year in the Students Union shop I was promoted to become a duty manager. I also undertook personal projects for the company such as developing a marketing strategy and communications plan, and improving improve culture and working relationships throughout all commercial activity in the student’s union.Responsibilities included: - Cashing up tills.- Managing staff.- Stock management.- Organising socials.- Senior responsibilities specific to… Show more After working for a year in the Students Union shop I was promoted to become a duty manager. I also undertook personal projects for the company such as developing a marketing strategy and communications plan, and improving improve culture and working relationships throughout all commercial activity in the student’s union.Responsibilities included: - Cashing up tills.- Managing staff.- Stock management.- Organising socials.- Senior responsibilities specific to large-scale events. Skills developed: - Initiative.- Time management.- Working in fast paced environments. - People management.- Decision-making.- Teamwork. Show less

Marketing Communications, Marketing, 2:1

My four-year course focused entirely on facets of Marketing, covering topics such as Consumer Culture and Behavior, Developing Strategy.

Bachelor'S Degree, Events Management

For my first year at Bournemouth University I studied Event’s Management, however discovered I had a passion for Marketing more broadly.

English Lit/Lang, Geography, Film, Media, Extended Project, B, A, A, A, A*

Activities and Societies: Student Committee 2010/2011 Extended Project subject: Events Management