Makena Rasmussen Email & Phone Number

United States

New York, Us

Writer for Meme Insider, a publication from Know Your Meme.com about internet culture and current events. I write long-form articles that analyze memes and pop culture and short-form listicles with content curated by me.

Newton, Ma, Us

- Gave editors SEO advice for articles that led to immediate Top 3 rankings for industry-specific keywords within 24 hours after publishing. - Crafted individualized keyword strategy for over 30 industry-specific websites to improve long-term evergreen traffic. - Created the new SEO Best Practices documentation for editorial to follow. Updated with new ranking and algorithm information the same day Google released new documentation. - Took over and improved the quarterly Natural Search and SEO Report to track organic growth progress and demonstrate the importance of SEO for editorial leadership.- Conducted in-depth SEO research presented in an accessible way to guide leadership decision making on new publications, gating content, and other key initiatives. - Identified key technical SEO opportunities and wrote detailed tickets for Engineering to follow, leading to improved site architecture and structured data. - Executed email marketing campaigns with 20% higher open rates and 40% increased subscriptions than average. - Supervised and optimized all paid ad campaigns for LinkedIn, Facebook, and PPC Google Ads to lower CPLs by 40% and drive higher quality subscribers and article traffic.

Atlanta, Ga, Us

I was initially hired by Offbeat to do content writing for their website VirtualHumans.org, a leading industry website about virtual influencers, advertising, and the metaverse. Over the year, my role grew to managing all editorial content to the website, newsletter, and social media pages. In this role I...- Strategically created content to grow SEO authority and organic page views over 10x. - Secured Top 3 rankings for over 50 short and long-tail organic keywords. - Outranked Forbes, AdWeek, TheDailyMail, and DigiDay on coverage of niche industry news. - Hired, trained, and managed a team of contributing writers and editors while overseeing all editorial processes. - Wrote over 50+ news articles, evergreen research pieces, and interviews covering tech and advertising.- Created and wrote the weekly Virtual Humans newsletter which grew subscribers over 200% and reached industry professionals from Samsung, Meta, the Wall Street Journal, and more. - Managed all social media pages to distribute web content and grow social traffic by 50%. - Collaborated with the Offbeat ad agency on campaign strategy for clients such as McDonalds, DoorDash, and more.

Northampton, Ma, Us

Created content for social media channels, researched notable academics and gathered quotes of endorsement to use for promoting new educational documentaries, managed client relations via salesforce, and completed data entry.