Coordinate the creation of contents for Furla Social Media channels, following the Global GTM Calendar and key product stories. Manage the editorial calendar to ensure a seamless long-term consumer journey across all channels. Build and drive paid strategies. Manage and engage the community of fans. Manage influencer community and drive the creation of relevant bespoke content. Analyze relevant metrics to measure the impact of social media activities. Work closely with other marketing roles (Content, PR, Local teams) to deliver best results.

Coordinate the development of the brand strategy, following the global marketing calendar and focusing on key stories. Drive the development of seasonal campaigns and assets to feed all the channels (Social, PR, Retail, E-com). Write briefs and liaise with other teams (Ecom, Digital, Retail, Merch) to achieve best results. Manage global Social Media channels, coordinate the creation of editorial plan and assets. Coordinate paid media strategies and execution. Measure ROI for social media activities. Coordinate traditional and digital PR.

Manage and drive the development of the brand strategy for lifestyle marketing stories. Coordinate global creative agencies. Write briefs and drive cross-team meetings to discuss key stories’ strategic and creative approach. Drive the development of visual assets to feed all the channels. Liaise with local marketing managers.