Marat Murzakhanov Email & Phone Number

Buenos Aires Province, Argentina

I oversee the strategic growth of the non-paid and alternate marketing channels at Enty - a growing startup with 2500+ clients that helps European SMEs manage their back-office processes in one place.I lead website and blog development, social media presence (SMM, media and online listening, community engagement), influencer marketing, collaborative marketing, discount promo campaigns, loyalty programs, review platforms, and other streams and special projects. Additionally, I actively contribute to developing and implementing AI innovations and new tools within the Marketing department.

Tallinn, Harjumaa, Estonia

- Conducted market research and analysis, including competitor and market analysis, to inform strategic decisions and drive growth. Developed and executed go-to-market strategies.- Managed the development of a 400-page multilingual website, leading the creation of new landing pages, redesigns, AB tests, and optimization efforts to increase conversions.- Successfully executed special projects such as referral and rewards programs and launched a partnership program, driving increased customer loyalty and expanding business opportunities.- Oversaw contractors and freelancers, created specifications for all kinds of team members and collaborated closely with design and product teams to ensure seamless project delivery.- Built processes inside the marketing team and out with product and design departments to enhance inter-team collaboration- Automated email marketing efforts, designing HTML email templates and setting up targeted campaigns and sequences.- Led comprehensive branding initiatives, researching, planning, and executing strategies to enhance brand recognition and customer loyalty.- Executed SEO strategies, including analysis, snippet optimization, backlink building, and ensuring website compliance.- Created content, including conversion-focused landing pages, business articles, guides, newsletters, and ad content.- Managed social media presence, developing posting strategies and implementing creative plans.Expertise in Tilda, Amplitude, SendGrid, Zapier, MeetAlfred, Figma, Search Console, Asana, Google Docs, DalleWell-acquainted with Jira, Google Analytics, Google Tag Manager, Semrush, FreshSales, Integromat

Tallinn, Harjumaa, Estonia

New York, United States

- Website management. I managed an external agency from the company's side, ensuring the website aligned with corporate strategy, branding, and allocated budget. I conducted design reviews, gave feedback on functionality, and built processes. I was in charge of task management and overseeing the timely delivery of website updates.- New agency tender. I led the search of a new website development agency, created TOR, longlisted proper agencies, and conducted the tender process.- Marketing operations. I planned a monthly budget, tracked and forecasted expenses, ensured all invoices were paid on time, optimized resource allocation for marketing, and conducted cost reviews with Finances. The process included communication with cross-functional teams and board stakeholders to align resources with strategic goals.Tools and services expertise: Microsoft Environment, Wrike, Expensify

- Product Development: business development strategy, MVP creation, product hypothesis testing, and roadmap development.- Marketing and Sales: website and sales content creation, promotional planning, channel testing, LinkedIn direct sales, and Product Hunt launch management.- Design: complete branding and communication elements development, website, and product design.Built an MVP, tested client and partner flows and determined that it would require excessive resources for demand generation, resulting in the project being temporarily frozen.

- Marketing and Sales: basic skills development in marketing and sales.- Client Interaction: briefings with clients, contact reports, and offer presentations creation.- Market Analysis: conducting primary market analysis.