As the Head of Sales Americas at Xolution, provider of unique innovative packaging solution for the beverage industry, I lead and oversee the sales strategy and execution for the US, Canada, and Latin America markets. With many years of experience in sales and marketing, I have a strong track record of driving growth, profitability, and customer satisfaction across different regions and segments.My core competencies include brand management, trade marketing, creative direction, and distribution. I have successfully launched, repositioned, and extended multiple brands, products, and packaging formats, working with creative agencies, product development teams, and supply chain partners. I have also developed and implemented effective retail communication, targeting, prioritization, and CRM solutions, leveraging data and insights to optimize channel performance and customer loyalty. I am passionate about delivering innovative and sustainable solutions that meet the needs and expectations of our clients and consumers.