Anaphora reimagines how software is created. We are a diverse team of tech enthusiasts who understand the power of design and we apply that to software development.

Manage digital business strategy for all 52 Area South Dealers. The primary objective is to analyze and provide strategy for Website UX and analytics, Social Media performance, CRM opportunities, Lead Management, SEO/SEM, Reputation Management, and process training.- Creating and upholding strong business relationships with Regional and National Porsche Brand Executives, as well as Dealer Principals/General Managers, and marketing agencies- Identify key opportunities on dealer websites and improve UX, and lead conversion (Increase in conversion by 50%-60%)- Assess current social media strategy and provide guidance and best practices for the development of social media campaigns and content, for increased follower growth, engagement, and conversion- Use CRM data to create hyper-targeted email and digital marketing campaigns (500% increase in sales from social media)- Created email response strategy (Content and Cadence), to increase conversion and response- Analyze CRM data to find niche opportunities from cold leads and lost sales- Utilize latest analytical software to report the status of KPIs to dealership personnel and corporate team members- Analyze current digital tools being used by the dealer and provide best practices to increase the effectiveness of software- Assess and consult on emerging technology implementation for PCNA (Tier 1 and Tier 3)

- Identify key influencers in various global markets and create collaborative content to increase user engagement. (Identified new key markets like Russia, UAE, designed and deployed first geo targeted campaigns in region).- Lead design and deployment of 36 global vehicle product launches on Mercedes-AMG Private Lounge / social channels.- Develop, deploy and manage digital content for largest automotive owners website (AMG Private Lounge)- Acquisition and provision of assets in support of clients marketing vision- Consult Mercedes-AMG on latest social media trends- Consult Mercedes-AMG on latest digital technologies- Develop content strategy for AMG Private Lounge and Social Platforms- Assist developers with site functionality testing / new feature testing- Design / deployment of new social media campaigns- Analytics report development (Adobe Omniture)- Develop strategy for increased user engagement- Content calendar creation and management, as well as re-design and development of bi-monthly email to our global members. (Email analytics and heat map tracking used to analyze performance)- Create content to grow social media following, create positive customer experience, and leverage customer’s loyalty.- Optimized global CRM platform for quick customer response rate. Designed new guidelines for 24 response as well created new flagging system to direct to appropriate parties at corporate. Increased customer satisfaction.

- Manage largest owners only automotive website (AMG Private Lounge)- Grow AMG Private Lounge Global membership from 28,000 members to 50,000+ (largest owner’s only automotive digital platform. Mercedes-AMG is the only OEM manufacturer with a 50,000+ online community that gives owners the ability to interact directly with corporate). - Oversee and monitor global conversations (Moderation of community)- Content Development- CRM over site- Daily reporting of web activity to Mercedes-AMG- Email Newsletter creation- Monthly chat session management with MBUSA and AMG owners

- Analyze North American market opportunities. Identify and vet international vendors. Establish distribution channels, develop and execute a marketing plan, distribute a US-made product to avoid shipping, tariffs, and logistical issues, mitigate regulatory constraints.- Full oversite for production of US based facility and directed a highly-trained team which developed first demo cars in US.- Established dealer network throughout USA, and conducted initial product launch at Amelia Island Concourse d’Legance, taking first place in Porsche class.- Held celebrity fundraiser on Bravo TV’s Real Housewives of NJ raising $250,000. - Generated over $500,000 in sales within six months of launch in USA.- Created relationship with Hublot watches and TOPCAR. Took lead role in design and B2B collaboration which resulted in a 25-watch exclusive deal worth $1.2MM. - Directed product/demo launch at VIP race track event at Atlanta Motorsports Park in partnership with Hublot watches, Brabus, and Victory H2O with VIP clients.- Developed new digital marketing campaigns utilizing social media and online forums. Created and launched new TOPCAR US version website. Created press releases for automotive forums and industry blogs. Instagram releases generated 30,000-55,000+ likes per day. - Expand European luxury armored car manufacturer Dartz Armored cars in Western market. Developed brand voice and strategy for expansion into new markets.- Secured and negotiated a $25MM marketing contract with Paramount pictures for exclusive brand placement in “The Dictator” motion picture featuring three gold armored Dartz vehicles.- Managed redesign of original website and online PR for Dartz Armored Cars, creating over 1MM new impressions via multiple digital outlets. Assisted with Micro-site design and launch for “The Dictator” movie.- Secured and negotiated $125MM government contract with Brazil for military armored cars.

- Drive North American sales and generate new sale streams.- Developed strong work relationship with Canadian and Japanese importation companies.- Designed and executed online marketing campaign, including the following. Web page development, and automotive forum advertising, established and served as a moderator on internet forum campaigns. - Consistent $30K monthly sales figures across Canadian and US markets. - Increased web traffic through new internet forum and automotive blog presence.

- Expand business presence in automotive aftermarket vertical. Establish key dealer accounts and manage relationships. Promote company services and products through a variety of marketing avenues, including car shows, demo events, in house dyno days. Continuously evaluated market opportunities, created marketing strategy. Generated profitable contracts locally and outside of the US. Establish key dealer accounts and manage relationships.- Established dealer accounts with largest companies in aftermarket automotive industry. (HKS, Blitz, Apex’i, JIC, Hondata etc). - Created new business opportunities for company by establishing contracts with Japanese tuning companies and aftermarket re-sellers. (UpGarage).- Continuously evaluated company’s performance/ possibilities versus customer expectations; provided coaching and feedback to owners. Assisted with website creation as well as digital marketing marketing, social media marketing, and experiential events. - Generated $50,000 monthly revenue for business. Established wholesale accounts with leading industry tuners and created sponsorship opportunities. Created new product lines for Japanese tuner UpGarage.- Established drift race program to compete in Formula D drift series.- Worked in conjunction with Slipstream Media in California and Road Atlanta race course to bring professional Formula Drift series to Atlanta.- Lead R&D on aftermarket products for Nissan Race engines (RB26dett, SR20det, CA18det, VQ35DE).

- Assisted in the development of marketing strategy, advertisement promotions. Responsible for training event coordinators. Managed over 25 track employees and event coordinators.- Coordinated marketing events at the NOPI Nationals car show and grass roots car shows and events.- Launched drift program on track to attract new clientele. Increased traffic by 20% within first two months.- Participated in direct mail marketing campaign and analysis.- Created customer database and online email campaign based on information received from direct mail campaign.- Developed and promoted marketing plan that leveraged customer’s activities/traffic - Coordinated large corporate events for (HP, Coca Cola, UPS etc.)- Created training and safety programs for track employees and event coordinators.- Managed logistics throughout entire facility; between track, events and catering.- Assisted with developing Puma Motorsports Store and Sales

- Lead grass-roots marketing efforts to expand business in GA territory. Establish key dealer accounts with Japanese high-performance tuning companies. Established racing program to compete at local drift and road racing events in South East region.- Established dealer accounts with largest companies in aftermarket automotive industry. (Apex’i, Tein, CP, HKS, Blitz).- Created digital marketing campaigns on online motorsports blogs and lead digital community out reach.- Created E-Commerce option for company website and lead online sales efforts for aftermarket parts and shop services.- Established drift and road racing program to enhance company credibility.- Assisted with R&D of performance products for Nissan engines (SR20det, CA18det, RB20det, KA24de)

- Learned the basics of working with mutual funds and Roth IRA’s- Developed reports with clients interested in investment opportunities.- Created and managed client database for several agents.- Worked with HR department and participated in Direct Mail campaign execution.- Assisted HR with hiring and interview process.