Mara Wilson, Mba Email & Phone Number

Argyle, Tx, Us

Mexico

Non-profit shelter and sanctuary for homeless, abused, old and sick dogs.

United States

Dallas/Fort Worth Area

Responsible for increasing revenue, profitability and productivity through marketing, PR and sales strategies directed to corporate, business and leisure travel agents, meeting planners, general market, government, groups and associations in North Texas, Kansas, Oklahoma, and Nebraska regions.Proposal development meeting customer’s requirements for RFP, RFQ or RFI.Development of corporate agreements meeting customer’s travel needs including ad hoc incentives and benefits.Continual participation and airline representation in key events, trade shows, and sales blitz to increase awareness and gather leads for business purposes.Coordination of fam trips (media and trade) to boost destination’s knowledge and route’s revenue.Maintain and continue growing position of leadership in participating markets.Key Skills: sales (B2B, B2C), development and implementation of sales strategies, strategic and tactical planning, project management, budget management, customer services, problem solving, detail oriented, multitasking, public relations, presentation, negotiation and closing of businesses.

Dfw Metroplex

Responsible for business development projects in Mexico and Latin American markets through marketing and sales strategies. Involving trade shows, special events, communication and public relations activities and materials specially designed for those markets as well as sales efforts. As a result of these efforts requests of charter and hand carry requirements have increased to over 34% from 2011 to 2013 from customers in Mexico.Key Skills: sales, B2B & B2C, development and implementation of sales strategies, strategic and tactical planning, project management, budget management, customer services, problem solving, detail oriented, multitasking, public relations, presentation, negotiation and closing of businesses, corporate presentations, E-marketing, press releases, trade shows, sponsorships, speeches, strategic partnerships, media relations.

Dfw Metroplex, Tx

Responsible for increasing revenue, profitability and productivity through marketing, PR and sales strategies directed to corporate, business and leisure travel agents, meeting planners, general market, government, groups and associations in North Texas, Kansas, Oklahoma, and Arkansas regions.Continual participation and airline representation in key events, trade shows, and sales blitz to increase awareness and gather leads for business purposes.Coordination of fam trips (media and trade) to boost destination’s knowledge and route’s revenue.Maintain and continue growing position of leadership in participating markets.Key Skills: sales (B2B, B2C), development and implementation of sales strategies, strategic and tactical planning, project management, budget management, customer services, problem solving, detail oriented, multitasking, public relations, presentation, negotiation and closing of businesses.

Dfw Metroplex, Tx

Project management multiple projects including local and long distance resources for development of aviation training courses and materials (pilot and maintenance).Key Skills: project management, communications, budget management, strategic and tactical planning, risk management, problem solving, detail oriented, multitasking, project team coordinator, negotiation and vendors coordination.

Cuernavaca, Morelos

External Consultant Services: sales, marketing, public relations, advertising, publicity, promotion and communications. Clients:• Tahi Flores Exóticas - Collateral materials• Hotel Hacienda Vista Hermosa- PR and communications campaigns for domestic and international media- Sponsorships- Special events- Crisis management- Daily press clipping and monthly media coverage report• Secretaria de Turismo del Estado de Morelos- Coordination of State’s participation in FITUR (Feria Internacional de Turismo, Madrid) including booth, PR and collateral materials• Parque Acuático El Rollo & Hotel Los Laureles- Marketing, communications, PR, advertising and promotion campaigns for domestic and international markets- Sales strategy development - Training, coordination, supervision and mentoring of sales team and retail stores in Cuernavaca, Mexico City and Puebla- Administration of 64 billboards and website- Coordination of call center (customer service and direct sales)- Sponsorships and Coops’- Special events- Alliances and product development with Farmacias del Ahorro, Waldo’s stores, Pullman de Morelos, Ticketbus, ADO, Paquetevayas and other organizations• Press releases, press conferences, press kits, interviews and photo archive• Daily press clipping and monthly media coverage reports• Crisis management.• Spokesperson• 15+ direct reports

Cuernavaca, Morelos

• Marketing, communications, PR, advertising and promotion campaigns for domestic and international markets• State’s tourism website administration• Training seminars and events for tour operators, travel agents, meeting planners• Fam trips with media, travel agents, meeting planners and others involved in tourism activity• Program manager: En El Corazon de Mexico (In The Heart of Mexico) government tourism program for the promotion of the States of Mexico, Morelos, Guerrero, Hidalgo and Mexico City.• Liaison with Mexico’s Federal Tourism Authority (data information system and promotion) for adequate planning and strategy development• Special events and trade shows• Sponsorships and Coops’• Press releases, press conferences, press kits, interviews and photo archive• Daily press clipping and monthly media coverage reports• Crisis management.• Spokesperson• 7+ direct reports

Mexico City Area, Mexico

• Marketing, communications, PR, advertising and promotion campaigns for domestic and international markets• Fam trips with media, travel agents, meeting planners and others involved in tourism activity• Special events and trade shows• Sponsorships and Coops’• Collateral material development• Press releases, press conferences, press kits, interviews and photo archive• Daily press clipping and monthly media coverage reports• Crisis management.• Spokesperson• 7+ direct reports

Mexico City Area, Mexico

• Relationship and coordination of US and Mexico advertising and publicity agencies• PR campaigns and activities• Collateral material development• Sales blitz• Sponsorships and Coops’• Relationship building with multiple audiences including but not limited to government, associations, and other organizations (awareness and revenue hotel business units)• Press releases, press conferences, press kits, interviews and photo archive• Daily press clipping and monthly media coverage reports• Crisis management.• Spokesperson

Mexico City Area, Mexico

• Fam trips (media) to promote domestic and international routes• Sponsorships and Coops'• “Clase Ejecutiva” Mexicana de Aviación launching PR campaign• Press releases, press conferences, press kits, interviews and photo archive• Daily press clipping and monthly media coverage reports• Coordination and relationship with US PR agency• Crisis management

Mexico City Area, Mexico

• The Ritz-Carlton, Cancun• Clarins de Mexico• Black Pearls of Tahiti• Lufthansa• Unilever• Organon Mexicana • Gelcaps • Roche• Fideicomiso de Turismo Colima

Mba, Marketing

Bachelor, Business Administration In Project Management

Activities and Societies: Sigma Beta Delta Honor Society

Undergraduate, Communications And Public Relations