Mara Zemicael Email & Phone Number

Write, edit, and manage content for various internal and external communications projects: newsletters, letters from home office and community leadership, board meeting bio book, presentations, press materials, awards, etc.Create content for and manage company LinkedIn and Facebook accounts, assist with community content creation and page management, update company YouTube accountMedia and public relations, ghostwriting, crisis communications, social media management, Adobe CS

Dallas/Fort Worth Area

Managed content creation production schedule and strategy for TalentTech™ blog and social media accountsWrote, edited, performed on-page SEO for content and repurposed content for multichannel marketing strategyPublic relations – collaborated with agency on pitching ideas, coordinated with internal SMEs, ghostwrote articlesLinkedIn, Twitter, YouTube, Instagram, Photoshop, Illustrator, Content Management (CMS), HubSpot, Sprout Social, public relations, media training, people management, communications writing, on-page SEOPosition eliminated due to restructuring.

Irving, Tx

One-person marketing and sales team who managed marketing efforts for three product lines, 10 book titles, and Amazon listings; online bookstore website via a CMS; bookstore booth for three to four tradeshows; partner marketing efforts; and special projects

Dallas/Fort Worth Area

Improve clients’ web traffic and presence through creating an effective and measurable content strategyManage editorial calendar for the blogs of multiple brands and paid social media, track effectiveness of keywords, edit and optimize writing for SEO and brand appealCreate content topics, do keyword research, and oversee freelance writers to create optimized contentTrack effectiveness of content/web traffic and paid social media campaigns through Google Analytics

Dallas/Fort Worth Area

Perform SEO for clients, such as keyword research, link audits, and on-page recommendations; write and monitor the performance of Pay Per Click ads that run in Google AdWords and Bing

Addison, Tx

Modernized marketing processes to improve department’s effectiveness and focusManaged budgets for annual advertising, conventions, and production of promotional materialsUpdated website using MURA (a content management system (CMS)), monitored website traffic using Google Analytics, and worked with external agencies on public relations efforts and SEO strategyCreated content and graphics for print and online advertising, promotional materials, and product launches, as well as managed Google AdWords accountCurrent projects: improving lead generation strategy via a mix of email marketing and direct mail, and relaunching company’s dormant LinkedIn account to aid in content marketing and lead generation strategiesTrained and oversaw work of marketing assistant

Phoenix, Az

Write and publish internal and external newsletters using Constant ContactManage public relations (internal and external) and social media efforts (Facebook, Twitter, blog)Use Photoshop, Illustrator, and InDesign to edit and retouch photos, edit and create flyers, and edit and create documentsRecruit new students through giving public campus tours, answering the MSC information phone line and email inbox; track recruitment efforts using Sage CRM systemHandle Marketing budget duties, such as ordering, purchasing and creating requisitions for payment using College Financial Systems (CFS), a system for recording accounting transactions, and department credit card

Coordinate events to generate awareness of Hospice of the Valley’s services for community and professional audienceManage planning, execution and evaluation of events, health fairs, trade shows and conferencesCreate promotional materials in InDesign and presentations in PowerPoint, maintain RSVP lines, manage mailing lists, assist sales staff Collaborate with internal Communications, Creative Services and Education departments, and outside vendors, such as hotels, caterers and community partners