Marc Faerber Email & Phone Number

Seattle, Wa

As a senior marketing consultant, I work with organizations regarding new product introductions and innovation. Specifically, I’m responsible for conducting in-depth market analyses and developing long-term, comprehensive marketing and operational strategies to drive significant product growth in key market segments. I accomplish this by communicating a long-range vision for management, structuring comprehensive project life cycle processes, managing product branding and identity, and devising policies to protect profitability, product rights, and revenue for an array of industry-leading products. KEY ACHIEVEMENTS: Regularly managing marketing campaigns and budgeting processes for multi-million-dollar projects Recognized for project development & management excellence; contracted to manage high-stakes product development life cycles and lead cross-functional teams to complete critical projects Working cross-functionally and cultivating synergistic working relationships with engineering, operations, and sales teams Negotiating deals, sustaining partnerships, identifying new business opportunities, and leading product management teams Managing multiple projects to support customer transition from traditional software to cloud-based services Fostering positive relationships with stakeholders, delivering impactful presentations, developing strategic business, pricing and commercialization plans to ensure successful product launches

Redmond, Wa

In this technology product leadership role, I managed a team of marketing professionals and collaborated with design, engineering, marketing, business development, sales, and support teams to develop and deliver Microsoft products and services to consumers worldwide. Specifically, I drove the product marketing strategy (representing $500M in annual revenue for Microsoft), and I managed data compilation, description, analysis, and prioritization of features from partners, business stakeholders, and customers. After gathering competitive intelligence, my team and I delivered detailed business plans, product requirements documents, and product roadmaps to support organizational objectives. KEY ACHIEVEMENTS: Oversaw brand development, visual identity, product positioning and messaging, and launched new product concepts Maintained technical analysis of competitive strengths and weaknesses, and established profitable new distribution mechanisms that later enabled online distribution of Office Home & Business Provided subject matter expertise in defining the 3-year consumer strategy for Microsoft Office spanning the retail, OEM, and online channels; reported operational metrics and scorecards to the management on a periodic basis

Redmond, Wa

In this role, I assumed full accountability for the successful delivery of multiple, simultaneous projects and effectively managed resources, schedules, and quality of deliverables through the full project life cycle encompassing discovery, analysis, design, construction, testing, and implementation. Notably, I managed a company-wide virtual team of 40 members, including product marketing groups, audience marketing teams, and marketing disciplines. KEY ACHIEVEMENTS: Orchestrated one of the largest product launches on behalf of Microsoft spanning 13 products and representing over $10B in annual revenue for the company; defined and executed a “rolling thunder” global launch strategy Ensured successful execution of the Office System Launch, and reviewed launch plans along with product design and overseeing post-launch optimization efforts Maintained responsibility for project pre-planning, execution, wrap-up, and lessons learned activities, which included facilitating discussions about product, process and technology gaps

Redmond, Wa

In this product management role, I facilitated significant Microsoft product refinements, new project scheduling, task prioritization, and key technology solutions to meet the changing needs of a dynamic business environment. Specifically, I refined Microsoft Office 2003 Editions’ positioning and messaging while accelerating efforts to re-brand Microsoft’s flagship Office brand. KEY ACHIEVEMENTS: Devised product markets and concepts and turned around repositioning of services & products for success through directing, co-developing branding, naming, packaging, and messaging strategies Leveraged insightful analytics and managed a novel market research project to determine consumer acceptability for the new product offering hosting services – applauded by management including CEO as the one of “best research projects” Managed creation of technical training programs for flagship Microsoft certification training products to increase staff proficiency; elevated certified users in 1 year vs. previous 5 years by developing an alliance with a global staffing agency.