I have succeeded Digital and Marketing master of science in Inseec MSC Business School. I am now marketing manager. I am in charge of increasing revenue sales on our websites and on our various marketplaces as Amazon, Leroy Merlin .. We are recently developing a new brand, with a new website AdVUE specialized in led screen.I am open-minded, persevering and passionate about ecommerce !For any other request as my updated curriculum vitae, please contact me at marcalexandre.merle@gmail.com.
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Operations ManagerActiexpress Aug 2024 - PresentFrance -
Marketing ManagerActiexpress Dec 2023 - Aug 2024Lyon, Auvergne-Rhône-Alpes, France -
Marketing ManagerActiexpress Sep 2023 - Dec 2023Lyon, Auvergne-Rhône-Alpes, FranceStrategy :-End-month reporting for break downing the marketing's figure on our two ecommerce websites Xptent / Actiexpress and on the various marketplacesImplement a SEA strategy :Acquisition and Traffic on two websites-Create and optimize 1 search campaign ads whose the aim is to conduct some trafic on the 2 websites-Create 1 Pmax campaign ads for the conversion-Create 1 Brand Campaign ads to measure reputation-Update and Optimization of a 1 Search Campaign ads already created for the conversionImplement a local SEO strategy :-Optimizing two Google my Business sheet (local post, Q&A, products, Activity...)-KPI reporting monthly (Direct research, Discover research, Maps view...)Set up a SEO strategy :-Work product sheets on the two ecommerce websites-Implement articles on the website -Add content on the Amazon, Leroy Merlin and Cdiscount MarketplaceAnalytics :-Understand traffic pattern and website and optimize with the analytics tools-Analyse the funnel conversion to improve the conversion rate on the two ecommerce websitesCompetitive intelligence :-Competitive intelligence on softwares and competitorsCustomer relationship :-Customer portfolio management (sme, association, publical administration)-Implement the data base of customers-Write quotes on buying a folding tent for professionals-Advice on buying a folding tentWebdesign -
Charge Of WebmarketingTéréva Sep 2022 - Sep 2023Villeurbanne, Auvergne-Rhône-Alpes, France-Data analytics-Local Seo-Sea (Google Ads Campaign...)-Intern communication (Newsletters...) -
Marketing And Digital Communication AssistantOkivét Jan 2022 - Jul 2022Dardilly, Auvergne-Rhône-Alpes, France-Social Media strategy -Seo (choose the right keywords, content, update of website)-Desktop Publisher-Community Management -
Communication And Marketing Prospective ManagementFreelance Jun 2019 - Aug 2019Paris, France-Concept and realization of internal communication materials (newsletter, powerpoint presentation)-Community management and creation of content on social networks-Visual design-Competitive intelligence
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Food Service EmployeeKfc 2017 - 2019Nice, Provence-Alpes-Côte D’Azur, France
Marc-Alexandre Merle Education Details
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Master Of Science Digital Marketing & E-Business -
Licence Economie/Gestion
Frequently Asked Questions about Marc-Alexandre Merle
What company does Marc-Alexandre Merle work for?
Marc-Alexandre Merle works for Actiexpress
What is Marc-Alexandre Merle's role at the current company?
Marc-Alexandre Merle's current role is Operations manager.
What schools did Marc-Alexandre Merle attend?
Marc-Alexandre Merle attended Inseec Msc & Mba, Université Côte D'azur.
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