As Service and Business Designer, I help companies to envision a new future and to empower organizations to solve challenges more creatively and effectively. I combine my expertise in business and human-centered design with my passion for understanding people´s needs and turning insights and market opportunities into innovative solutions for new products, services and business models. With the courage to think differently, I support a broad range of industries, from multinational corporations to medium-sized companies and agencies to break out of their usual industrial logic and to constantly develop or even reinvent themselves in an ever-changing world.I gained more than 15 years of experience as an executive and Managing Director in creative industries, marketing strategy and financial services. I worked and partnered alongside C-levels and their teams to make specific choices that uniquely positioned their firm in its industry so as to create superior offerings and value for customers and to win in the marketplace.