Vice President / Head Creative Marketing & Campaigns
Zürich Und Umgebung, Schweiz
+ Department „Marketing Private Banking“, Managerial responsibility for 9 employees+ Professional and personal staff management of the team „Creative Marketing“+ Overall responsibility for all by Marketing Private Clients governed internal and external communication activities (TVC, Print, POS, Flagship-Stores, Sales Material, Direct Marketing, Online-/CRM-Activities and -Plattforms)+ Conception and realisation of all integrated, performance-oriented measures in the areas of Basic Products, Pension & Retirement, Saving Products, Mortgages and Loans, Bonviva and Young Generation+ Member of the steering committee and the strategic and communication stream for the holistic relaunch of the major loyalty program Bonviva+ Implementation of an overall performance measurement system+ Securing and active controlling of the total budget, incl. definition and selection of the media-mix+ Annual marketing planning (budget, targets and activities)