Marc Apter, Apr

Marc Apter, Apr Email and Phone Number

President of Image Power, PR and Marketing Firm @ Image Power- PR and Marketing
About Marc Apter, Apr

I am a experienced senior PR and marketing pro. I have created and directed award winning campaigns that get my clients the recognition they deserve. PR, marketing and social media are all essential parts of our work. I have won prestigious Public Relations Society of America awards for my work for CVS Pharmacy, MLK Jr. Committee and St. Mary's College of Maryland. I am currently past president of the Central Chesapeake Chapter of the Public Relations Society of America (PRSA).Company web site is www.MarcApterPR.com and phone is 301-904-3690Specialties: PR for arts organizations, civil rights organizations, Higher education PR and Marketing, social media outreach, issues oriented public relations and marketing, political PR and marketing, arts and non-profit marketing and PR.

Marc Apter, Apr's Current Company Details
Image Power- PR and Marketing

Image Power- Pr And Marketing

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President of Image Power, PR and Marketing Firm
Employees:
1
Marc Apter, Apr Work Experience Details
  • Image Power- Pr And Marketing
    President
    Image Power- Pr And Marketing Jul 2010 - Present
    In 2010 I took early retirement from St. Mary's College of Maryland as Associate VP for Marketing and PR and opened a consultancy. Current clients include National Philharmonic Orchestra at Strathmore, Castleton Music Festival, Maryland House and Garden Pilgrimage, Chesapeake and Washington Heart Care LLC,The Platt Group - dispute resolution, DC Sail,Chesapeake Orchestra, Brendon Foundation, Maryland Historical Society, Martin Luther King Jr. Committee Inc., Deck Helmet and classical pianist Brian Ganz .In the last year we have won four major awards from the Public Relations Society of American for our work on the 50th Anniversary of the March on Washington (Nations First Civil Rights Foot Soldiers Memorial).
  • Castleton Music Festival
    Director Of Pr
    Castleton Music Festival 2014 - Present
  • Image Power, Inc.
    President
    Image Power, Inc. Dec 1994 - Present
    Created a series of creative media events for the Maryland Millennium Commission including the Cloning of America's Last Liberty Tree that received national print and TV coverage and earned a major PRSA award. Initiated a successful national crisis communication campaign on behalf of the Mexican avocado industry. Ran an aggressive marketing campaign to introduce CVS pharmacies in the Baltimore market that included in-store special events, advertising and publicity. Led the communications staff for the historic 30th anniversary Civil Rights March on Washington that achieved most of its ambitious legislative agenda. Ran a FEMA public education program promoting mitigation in northern California that exceeded its goals.Clients included: Comptroller of State of Maryland; St. Mary's College of Maryland; Maryland Millennium Commission, Porter Novelli; Mexican Trade Commission; Federal Emergency Management Agency; CVS Pharmacy and Embassy of Romania.
  • Maryland Historical Society
    Director Of Pr And Marketing
    Maryland Historical Society Feb 2011 - Jul 2012
    Providing PR and marketing services to the largest Maryland history museum in the world. The facility occupies an entire city block in the Mt. Vernon neighborhood of Baltimore. I am focusing on the 150 th anniversary of the Civil War and the centenial of the War of 1812.
  • St. Mary'S College Of Maryland					St. Mary'S City, Md
    Associate Vice President, Marketing And Public Relations
    St. Mary'S College Of Maryland St. Mary'S City, Md Jan 1999 - Jul 2010
    Created and implemented regional and national PR campaigns resulting in hundreds of major placements annually with a 20 percent increase of brand name awareness in last five years according to professional polls. Developed print, TV, web and radio advertising and public service announcements and ran marketing campaigns that reached millions. Researched and put in place a state-of-the-art crisis communication plan. Created award-winning proposals for the college and earned ink from their announcements. Achieved positive recognition through scores of media events that were covered regionally and nationally. Used web technology to get TV and radio to cover events at a college over 75 miles from any major city. Conducted and disseminated the results of public opinion polls delivering our messages to key audiences. Oversight of budget and a staff of four. Responsible for the college's integrated marketing reorganization incorporating advertising, direct mail, publications and special events across departmental lines.Selected Accomplishments: * Created a series of news events that gave the college regional and national media recognition including features in Newsweek and the New York Times. * Generated stories about the college in prestigious professional publications such as University Business and The Chronicle of Higher Education. * Produced social media products like the college YouTube and Facebook sites that are used by the PR and admissions office. * Made contacts that resulted in Yale's Insiders Guide to Colleges publishing their 2009 edition with a first ever chapter on SMCM. * Created major exhibits promoting our core messages at BWI and Maryland House on Rt. 95 that are seen by millions at no cost to the college * Successfully created and conducted a community relations campaign that overcame a town/gown fight that threatened to unravel state and legislative support.
  • World Airways, Inc
    Director Of Public Relations And Marketing
    World Airways, Inc Jan 1993 - Dec 1994
    Created a Public Relations Department for this established charter airline with over $300 million in annual sales. Developed PR materials and marketing tools, including videos, brochures, trade show exhibits, backgrounders and various features stories as well as a comprehensive photo and video file. Placed stories in major media including Aviation Week, Journal of Commerce, Travel Weekly, Wall Street Journal, ABC Radio, WUSA-TV and PBS. Developed successful advertising and direct mail to reach target audiences. Established and organized a series of influential trade shows. Developed brand name recognition and made specific sales leads. Conducted a political public relations campaign in support of scheduled route requests before the White House as well as the appropriate federal agencies and Congress. Oversight of departmental budget and supervised a staff of 10.
  • David Apter & Associates
    President
    David Apter & Associates Jan 1979 - Jan 1993
    Directed successful political PR campaigns for the Recreational Vehicle Industry Association, D.C. Statehood Commission and American Association of Retired Persons (AARP). Led grassroots campaigns in support of social issues for State Farm Insurance, World Airways and Automotive Dismantlers and Recyclers Association. Initiated bottom-line oriented economic development campaigns for foreign governments including Bolivia, Togo and Venezuela. Created effective Washington-based government affairs campaigns for Allnet Communications, Apple Computer and National Air Carriers Association. Produced marketing campaigns that exceeded goals for Washingtonian Magazine; publisher Harper Collins and Omni Hotels. Led tourism promotion campaigns for American Society of Travel Agents, Best Western International and The Homestead Resort. Supervised a staff of 15.
  • Clinton Presidential Campaign
    Michigan Deputy Communications Director
    Clinton Presidential Campaign Jun 1992 - Nov 1992
    Responsible for media relations in Michigan's "Thumb" including Flint, Saginaw and Bay City. Directed press operations for rallies in Saginaw and Ann Arbor. Created and implemented various media events including "Michigan Mayors for Clinton/Gore" at a Bush rally in Auburn Hill, "Nation's Attorney Generals Endorse Clinton" and Al Gore, Sr. Bus Tour. Organized surrogate events and interviews including Michigan Law Enforcement Officers, John Sculley and Senator Jay Rockefeller.
  • Division Of Vocational Rehabilitation, Rosewood Center
    Principal
    Division Of Vocational Rehabilitation, Rosewood Center Jan 1977 - Jan 1979
    As the principal of a vocational rehabilitation center, directed and coordinated vocational evaluation and training for 400 educable retarded adolescent clients. Oversight of budget and supervised a staff of 30.

Marc Apter, Apr Skills

Media Relations Public Relations Crisis Communications Strategic Communications Social Media Press Releases Public Speaking Non Profits Marketing Communications Event Planning Editing Speech Writing Corporate Communications Fundraising Internal Communications Radio Journalism Blogging Copy Editing Publications Nonprofits Advertising Publicity Storytelling Facebook Community Development Event Management Marketing Integrated Marketing Social Media Marketing

Marc Apter, Apr Education Details

Frequently Asked Questions about Marc Apter, Apr

What company does Marc Apter, Apr work for?

Marc Apter, Apr works for Image Power- Pr And Marketing

What is Marc Apter, Apr's role at the current company?

Marc Apter, Apr's current role is President of Image Power, PR and Marketing Firm.

What is Marc Apter, Apr's email address?

Marc Apter, Apr's email address is ma****@****ail.com

What is Marc Apter, Apr's direct phone number?

Marc Apter, Apr's direct phone number is +130190*****

What schools did Marc Apter, Apr attend?

Marc Apter, Apr attended Mcdaniel College, The Catholic University Of America, Lake Forest College.

What skills is Marc Apter, Apr known for?

Marc Apter, Apr has skills like Media Relations, Public Relations, Crisis Communications, Strategic Communications, Social Media, Press Releases, Public Speaking, Non Profits, Marketing Communications, Event Planning, Editing, Speech Writing.

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