Marc Boswell Email & Phone Number

Anywhere US, Remote, OO

LoveToKnow Media is the Publisher of LoveToKnow, YourDictionary, WordFinder, GolfLink, and Bibliography.com and averages 45MM Unique Users every month. I oversee Monetization, Commercialization, and Revenue Operations/Client Services for all of our Properties and am focused on revenue growth and diversification. We're evolving our Programmatic-First.

Ventura, CA, US

New York, New York, US

• Was responsible for driving facilitation of sold revenue, enlarging revenue capacity, and ensuring client retention. Oversaw five globally dispersed sub-departments and worked cross-functionally with all business units.
• Led a project to transform revenue pipeline reporting from manual spreadsheets into automated tools to accelerate information sharing from once a week to daily, which enhanced data sharing and collaboration.
• Collaborated with international license sites to establish a procedure that enabled clients to purchase inventory in 16 languages via one purchase order in local language editions.
• Renewed alliances with existing vendors such as Google and Facebook to maximize partnership benefits to both parties. Process Optimization
• 50% billing timelines and 25% SLA implementation drop realized while curtailing billing errors to 2% of total by preparing an RFP, justifying ROI, and executing an order management system to replace multiple processes.
• 30% decrease in time spent booking and a 25% downturn in manual error rates accomplished by improving talent retention by dividing the revenue operations group into precise purposes to meet the dynamic needs of the.

San Francisco, CA, US

• Managed the client services teams responsible for customer interface as well as fulfillment of campaigns and renewal contracts. Guided a group of eight employees in New York and San Francisco.
• $1 million in top-line quarterly revenue generated by instituting a method for facilitation and communication procedures for a new high-revenue product that overcame implementation issues.
• 50% decline in errors garnered by originating a comprehensive two-week training program on data entry efficiency and accuracy.
• 30% escalation of renewal rates gained by assembling a new team focused on client services, resulting in recognition with the “yellow jersey” award for employee-of-the-year.
• Acted as the primary liaison to top-tier accounts such as American Express, Chevrolet, Clorox, and IBM to present outcomes on media campaigns, resulting in consecutive renewals for three years.
• 30% increase in client retention fostered by conceiving, and implementing a new client services team to focus on client needs and provide a dedicated resource to all customers.

San Francisco, CA, US

Oversaw the Ad Operations Department in the New York office. This included Client Services, Ad Trafficking, Tracking and Tagging, Fulfillment, Creation of Proposals, and Extensive Reporting. I also led the East Coast Operations group with the extensive amount of Rich Media Executions was run. I oversaw both Account Management/Campaign Management as well as.

New York, NY, US

Directed digital advertising campaigns, ensured campaign fulfillment, optimized client KPIs, upsold services for incremental revenue, and conducted reporting and billing

Performed media planning and buying for clients. Negotiated with publications for rates, dates, and space. Worked across print, outdoor, digital, radio, and TV media.

Researched data and trending for WRUF AM, Public Service Announcement Director for WRUF AM and FM.

Batchelor'S, Telecommunication Management

Masters, Advertising