Marc C. Email & Phone Number

New York, Ny, Us

United States

Greater New York City Area

Greater New York City Area

Greater New York City Area

Play a pivotal role in the future planning and positioning of the product portfolio. Create proposals for customer targeting, messaging and prioritization of products in the portfolio. Use internal and external data sources to identify and analyze sales figures, trends, customer opinions and competitive activities, recommending adjustments to sales and marketing plans accordingly. Prepare briefs for agencies to communicate our strategic direction. Collaborate with Product Managers to effectively integrate strategy into their product launches.

Directed the full product lifecycle of all inkjet multifunction machines. Played a pivotal role in product marketing and strategic positioning by overseeing the development of all B2B and B2C collateral, point-of-sale, and sales support materials within the segment. Convinced major retailers to add Brother SKUs to their product offerings through visits and collaboration with account managers. Conducted in-person training and webinars for sales force and in-house staff, offering a deeper understanding of product benefits. Analyzed and reported weekly sales figures and competitive information to executive staff. Collaborated regularly with product development team to help design future products, enhance product functionality, find solutions to market-related issues, and plan sales training strategies. Supervised three-member team, managing daily activities, prioritizing projects, and delegating workload.

Managed portfolio of video imaging and OEM products within minimally invasive surgery and video peripheral product areas. Oversaw product lifecycle management, market analysis, forecasting, inventory control, and pricing with strong emphasis on sales support for 800+ video imaging and peripheral products in the medical device industry. Products included LCD video displays, HD recording devices (linear and nonlinear), video light sources, video endoscopes, and video printers, cables, and accessories. Performed extensive field work with 40% of time spent at customer sites, tradeshows, and industry events. Negotiated purchasing agreements with OEM vendors and identified optimal price points for customer acceptance. Trained sales reps, in-house staff, physicians, and nurses on product features and advantages; provided post-sale instruction to end users on equipment operations.

Managed product lifecycle for OEM products including LCD video displays and video printers, cables, and accessories with more than 30 core products and 150+ cables and accessories. Directed sales communications and product launch activities, coordinating performance of cross-functional teams in sales and marketing. Oversaw full product lifecycle from concept to development, production, prerelease, launch, marketing, and discontinuation. Served as reliable and direct point of contact for product-related information for sales reps and employees, preparing product release bulletins, marketing briefs, training presentations, and product catalogs. Trained sales representatives and employees on product features and supervised product management assistant. Served on SAP Implementation Steering Committee and chaired monthly Product Marketing Meetings.

Master Of Business Administration (M.B.A.), Marketing, Gpa: 3.6/4.0

Bachelor Of Arts (B.A.), Gpa: 3.45/4.0