Marc C. Normand work email
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Marc C. Normand personal email
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Marketing analytics and consumer insights executive with 15+ years of experience developing insights strategies and executing consumer and customer market research to address client needs, influence decision-making, and drive measurable outcomes.Drawing upon extensive experience in data-driven strategies, I understand how to decipher complex datasets and formulate them into actionable insights for global industry leaders. I firmly believe in the power of innovative storytelling and understand that data alone can be overwhelming, but when woven into a compelling narrative, it becomes a catalyst for change. EXECUTIVE SNAPSHOT: Culture of Excellence & High-Performance | Transformational & Trusted Business Partner | VP of Global Media Measurement, Sales Research, and Customer KnowledgeCAREER HIGHLIGHTS:Industry Expertise: Global Media Measurement, Entertainment, Technology, Digital Marketing, Consumer Insights, Market Research, Advertising Impact, and Creative Effectiveness.Applauded track record for evangelizing insights in the marketplace by employing a diverse range of technology-driven data sources and consumer research to illuminate consumer trends, audience behaviors, category expertise, and advertising impact across TV, Radio, Digital, and Social Media platforms.Spurred substantial revenue growth for industry leaders by using innovative research methodologies and compelling data storytelling. Earned dual promotions at Disney Advertising Sales for exemplary team leadership, stakeholder engagement, and strong presentation skills, resulting in a doubling of both team size and budget allocation.5X annual Disney Upfront keynote speaker.Renegotiated vendor contracts and agency partnerships, resulting in a 60% improvement in reporting timelines and a 33% reduction in operating costs.LET’S CONNECT: I'm eager to explore how my skills and experience can address the challenges your organization is facing. Let's discuss how I can contribute to finding effective solutions together. Please contact me at: marcnormand.research@gmail.com.
Insight Driven Solutions Llc
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Founder - Marketing Insights ConsultantInsight Driven Solutions Llc Sep 2020 - PresentI lead a profitable consultancy specializing in consumer insights and digital marketing performance. Leveraging expertise in primary market research, consumer insights, audience/customer analytics, and advertising effectiveness, I provide tailored business consulting services to clients, driving business outcomes and growth.KEY HIGHLIGHTS:★ Conduct market research, audience analytics, and industry landscape analysis to address client needs spanning various industry verticals. ★ Develop and implement research roadmaps and annual learning agendas aligned with strategic priorities and marketing objectives. ★ Build and maintain strong client relationships, ensuring satisfaction and continued partnership through effective communication, exceptional service, and actionable insights.
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Vp, Global Media Measurement & Attribution / Sr. Research ConsultantZappi Sep 2021 - Oct 2023Boston, Massachusetts, UsHandpicked to spearhead global media measurement and attribution initiatives to enhance advertising impact and optimization for agency clients and brands. Drove $400k+ in new business through strategic collaboration with cross-functional teams and effective client engagement strategies.KEY HIGHLIGHTS:★ Leveraged research expertise across 15+ research methodologies to secure $400K in new business by persuasively showcasing the business impact and strategic value of implementing agile insights capabilities and processes.★ Collaborated seamlessly with cross-functional teams to influence product updates, negotiate pricing models, and refine go-to-market client strategies.★ Crafted compelling pitches, presentations, and proposals customized for clients in the Media & Entertainment, Financial Services, Tech/Telecom, and CPG sectors, aligning specific business needs with tailored SaaS platform solutions. -
Vice President, Research, Disney Advertising SalesThe Walt Disney Company Jun 2010 - Oct 2019Burbank, Ca, UsEarned 2 promotions for my performance as a visionary leader in media insights and analytics. Drove market expansion and revenue growth through strategic research initiatives and stakeholder engagement while optimizing team performance and operational effectiveness.KEY HIGHLIGHTS:★ Created and executed the research strategy to empower sales and marketing teams with insights leading to unprecedented competitive advantage and market positioning.★ Spanning 5 years, delivered Disney's annual Upfront keynote address to brands and marketers.★ Received top team satisfaction and engagement ratings in Disney's bi-annual survey; coached and developed research team members into data storytelling experts, resulting in heightened influence and business impact across Disney Lines of Business. ★ Influenced the research agendas for industry-leading organizations like the ARF and CIMM to address industry needs, fill knowledge gaps, and counter advertiser objections.★ Collaborated with cross-functional teams (Sales, Partnership Marketing, Account Management, Procurement, RevOps, and Legal) to achieve revenue growth and strategic partnership objectives. -
Vice President, Research - IvillageNbcuniversal Media, Llc Jul 2003 - May 2010New York City, Ny, UsReinstated for a leadership position based on prior performance, I executed research strategies in collaboration with executive stakeholders to drive revenue growth, improve content engagement, enhance competitive positioning, and spur client renewals and expansions.KEY HIGHLIGHT:★ Measured and presented ad effectiveness results for 100+ digital campaigns resulting in best practices and normative benchmarks for optimizing ad impact across industry verticals. -
Account ManagerSimstar Internet Solutions Sep 2002 - Jul 2003★ Generated over $1M in agency revenue by managing digital advertising strategies and website optimizations for pharmaceutical clients. -
Director, Primary ResearchIvillage.Com May 2000 - Sep 2002★ Led end-to-end quantitative and qualitative research initiatives measuring audience perceptions, user experience, category usage, and brand health. -
Sr. Research AnalystCahners Travel Group Oct 1998 - May 2000★ Managed domestic and international research studies, including survey design, data analysis, and reporting to support sales efforts for a B2B portfolio of travel publications.
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Project DirectorInternational Communications Research Jul 1997 - Oct 1998★ Coordinated custom research projects through pricing, programming, and reporting departments for clients in telecommunications, government, and financial services.
Marc C. Normand Skills
Marc C. Normand Education Details
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Saint Joseph'S UniversityInternational Relations -
Saint Joseph'S UniversityInternational Marketing
Frequently Asked Questions about Marc C. Normand
What company does Marc C. Normand work for?
Marc C. Normand works for Insight Driven Solutions Llc
What is Marc C. Normand's role at the current company?
Marc C. Normand's current role is Global Marketing Insights & Analytics | Consumer Research | Advertising Effectiveness | Data-Driven Solutions | Thought Leadership.
What is Marc C. Normand's email address?
Marc C. Normand's email address is ma****@****ers.com
What schools did Marc C. Normand attend?
Marc C. Normand attended Saint Joseph's University, Saint Joseph's University.
What skills is Marc C. Normand known for?
Marc C. Normand has skills like Quantitative Research, Market Research, Thought Leadership, Strategy, Data Analysis.
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