Marketing analytics and consumer insights executive with 15+ years of experience developing insights strategies and executing consumer and customer market research to address client needs, influence decision-making, and drive measurable outcomes.Drawing upon extensive experience in data-driven strategies, I understand how to decipher complex datasets and formulate them into actionable insights for global industry leaders. I firmly believe in the power of innovative storytelling and understand that data alone can be overwhelming, but when woven into a compelling narrative, it becomes a catalyst for change. EXECUTIVE SNAPSHOT: Culture of Excellence & High-Performance | Transformational & Trusted Business Partner | VP of Global Media Measurement, Sales Research, and Customer KnowledgeCAREER HIGHLIGHTS:Industry Expertise: Global Media Measurement, Entertainment, Technology, Digital Marketing, Consumer Insights, Market Research, Advertising Impact, and Creative Effectiveness.Applauded track record for evangelizing insights in the marketplace by employing a diverse range of technology-driven data sources and consumer research to illuminate consumer trends, audience behaviors, category expertise, and advertising impact across TV, Radio, Digital, and Social Media platforms.Spurred substantial revenue growth for industry leaders by using innovative research methodologies and compelling data storytelling. Earned dual promotions at Disney Advertising Sales for exemplary team leadership, stakeholder engagement, and strong presentation skills, resulting in a doubling of both team size and budget allocation.5X annual Disney Upfront keynote speaker.Renegotiated vendor contracts and agency partnerships, resulting in a 60% improvement in reporting timelines and a 33% reduction in operating costs.LET’S CONNECT: I'm eager to explore how my skills and experience can address the challenges your organization is facing. Let's discuss how I can contribute to finding effective solutions together. Please contact me at: marcnormand.research@gmail.com.
Listed skills include Quantitative Research, Market Research, Thought Leadership, Strategy, and 1 others.
