Global Commercial Director - Matusalem Rum.

http://www.mcrtradeconsulting.com Helping Premium brands develop their global presence & improve current RTM, mainly in European territory.Think on us as an outsourced international business development department.We specialize in route-to-market solutions and business development, particularly for brand owners with emerging or challenging brands.We will expand your brand's reach around the world through our network of importers, and our consumer focused approach is invaluable in successfully building client brands and achieving international goals.Marc Catalan (founder) has a proven track record delivering results for some of the world’s most iconic premium alcohol brands, such as Ron Flor de Caña, Ballantine´s, Chivas, Osborne Veterano and 103 Brandies and worldwide reknown Johnnie Walker and Gordon´s Gin.

European Area Management Expertise- 14 years leading Flor de Caña Rum brand development in European environment, whole European territory visibility including Russia & involved in APAC´s initial development.- Know-how in the introduction of a new brand in European Markets.- Direct search, analysis, recommendation and appointment of current network of distribution in the area, currently dealing with a set of 20 countries.- Daily management in set of distributors, focus by clusters of relevance.- Deep knowledge of European RTM by country, on-trade / off-trade driven markets.- Strong contacts network across all European markets- Currently exploring direct sales and learning about key E-Commerce platforms across Europe, both global and local.- Full P&L responsibility, reporting, KPI´s review, team management.

Feb 06 - Oct 09. Senior Brand Manager Standard Scotch Whisky (Ballantine´s Standard & Premium, 100 Pipers, Passport).Reporting to Marketing Manager Scotch Whisky, in charge of the Standard Whisky and its Premium varieties (> 40% company profit).Relaunch and Premium Whiskies portfolio role of the new Ballantine´s Blue 12 y.o.Launch, review and local adaptation after tracking and deep research of new brand international platform “Leave an Impression” and development of the online brand approach.Direct and continuous review with international brand owner (Chivas Brothers Ltd. – Uk).Active member of internal cross-department task forces to solve key problems.Team: 3 Junior Brand Managers and Trainee. Nov 04 – Feb 06 Senior Brand Manager Chivas (Chivas, The Glenlivet, Aberlour) Reporting to Marketing Manager Scotch & Irish Whisky. Long term strategic development and promotional plan for Premium and Superpremium Whisky Brands (Chivas Brothers Ltd.).Reposition and reinforcement of current portfolio brands, adaptation to local approach of international strategy guidelines. Launch in Spain of The Glenlivet range. Team: Junior Brand Manager.

Senior Product Manager Brandies Solera y Licores (Brandy Veterano, Brandy 103, Licor Mono Limón, Ponche Osborne y vinos de Jerez).Reporting to Marketing Director – Spirits. New product definition and launch (Herbs Liquour/Orujo and low graduation Liquor with TV advertising campaign).Long term strategic planning and portfolio adjustment (Brandies Solera) and new promotional plan. ATL new campaigns and new packaging of current products launched to the market. Responsibility and supervision of Trade Marketing initiatives to the channel (Trade Marketing Manager). Team: Assistant Product Manager.

Brand Manager Johnnie Walker Range (J.W. Red Label, Black Label, Pure Malt, Swing, Blue Label). Reporting to Marketing Manager.Range responsible. Budget analysis, new promotional plan development and support to the strategy definition. Long term 5 year plan and launch of new global ATL campaign “Keep Walking”, with local adaptation. Team: Assistant Brand Manager.

Assistant Brand Manager - Gordon´s and Tanqueray Gins. Reporting to Senior Brand Manager, On-trade and Off-trade consumer promotions. Active participation in company Gin portfolio adjustment. BTL responsibility and direct participation in annual strategic process.

Trade Marketing Assistant (Image On-trade Channel). National on-trade channel agreements monitoring. Direct customer contact, events organisation.