Marc Chartrand Email & Phone Number

Greater Los Angeles, California, United States

As head of partnerships for major Facebook entertainment and sports organizations, advised key partners (e.g. Live Nation, NFL, HBO) on leveraging new technologies, particularly mobile, to grow their businesses, building an annual portfolio of $45 million. Led partners through end-to-end strategic planning, including conducting market assessments and competitive analysis, product roadmaps and revenue forecasting-Envisioned and executed a portfolio flywheel concept defined by product adoption, revenue growth and new product development. Successful execution resulted in 400% revenue growth, the launch of four large-scale consumer and advertiser products, and a key role in shifting partners from a traditional to a mobile-first strategy-Worked with cross-functional teams to develop four new consumer and advertiser products that are used by over 550 million people each month, driving a 150% increase in partner website traffic and a 2x increase in online conversion rates. Contributed to the full cycle of product development from conception to launch-Built strong executive-level relationships by acting as a trusted advisor and advocate, providing meaningful insights and consulting on the impact/evolution of the media landscape, making Facebook a key partner. Advised partners through the implementation of a new marketing stack to support identity-based ad serving and measurement-Advised Live Nation on the creation of a new media division, advising on talent/organisational structure and technology, and providing insights to help them better understand their customers, develop better content and distribution strategies and influence their bottom line-Working with Ticketmaster leadership to form a strategic alliance to redefine TM's approach to marketing and customer experience, combining product innovation and investment at scale to drive maximum brand and product awareness, mobile-driven seamless conversions and ultimately, growth in customer ROI and long-term value

Beverly Hills, California, United States

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company, comprised of global market leaders Ticketmaster, Live Nation and House of Blues Concerts, LN Media and Artist Nation Management Leading the implementation of new programs to support the careers of Live Nation artists by setting the strategic direction for new service offerings and overseeing project management and event analysis Key Achievements - Assessed market opportunities and evaluated Live Nation's range of assets and partners to define new service offerings that will make Live Nation the industry's leading artist marketing platform - Implemented a B2B communications programme to raise awareness among Live Nation customers and the wider music industry. Increased the volume of activity executed by Artist Services by 50% in four months - Oversaw project management of the Artist Services programme, coordinated with multiple stakeholders to plan and implement marketing campaigns and worked closely with the artist team on content development to maximise awareness and engagement - Define internal and external KPIs and reporting tools to track the growth and impact of the programme on the wider organisation. Increased email open rates for artist services content by 15% and reduced social media costs per engagement by 25%

Greater New York City Area

Gilt City is Gilt Groupe's local lifestyle website, offering unforgettable adventures and exclusive offers designed to inspire and encourage our luxury members to love their city even more. At Gilt City, I co-founded the Entertainment Group, dedicated to providing local experiences for the innovative flash sale site GILT Group. I managed strategy, operations, recruitment/development and revenue planning for a team of six. Key achievements: - Reaching $3 million in revenue in the first year with 6 million users nationwide. - Sourced and managed relationships with a large network of music and entertainment industry executives to maintain a stable sales pipeline in local markets. - Launched innovative ticketing integration with Ticketmaster, overseeing negotiation of deal terms and securing support from key stakeholders.