As a business to business database marketer, I am driven to create the best and most innovative demand generation programs in the industry. I have a deep background in account-based marketing strategy, email campaign management, display and ad retargeting, and automated nurture marketing. In my recent experience I have developed skills in account-based marketing through intent data usage and social and display ad retargeting. I have been involved in all aspects of the automation process including interpreting intent data signals, lead routing, scoring, designing and writing nurture campaigns, all the way to email execution leading to increased Marketing Qualified Leads, low cost per lead and optimized sales funnel activities. My teams have been tasked with paid lead generation through channels like social display ads, retargeting and content syndication to maximize cost per lead ROI to specific accounts targets and job titles. I contributed to a shift to an Account Based Marketing model and are changing our media buying strategy and relationship marketing strategy to support increased engagement and opportunities in pipeline for target accounts.Areas of Expertise: Account based marketing, analytics, online marketing, social media, production planning, project management. I have a long history with marketing automation software. I have been a key contributor in creation of automated lead scoring programs, email nurture programs, and strategic campaigns through intent data, paid social and display ad retargeting.
Listed skills include Email Marketing, Nurture Marketing, Audience Segmentation, Direct Marketing, and 46 others.