Creative Direction
CurrentResponsible for brand print and digital experiences for start-ups, finance, travel, and tech companies. San Francisco International AirportHead of creative leading strategic vision, and diverse digital, social, and out of home campaigns. Leading cross-platform design and advertising campaigns. Concepted and developed event activations. Developed brand guidelines and app standards.SurveyMonkey Industry: SAAScreative brand lead for the company from 70 to 500 employees. Worked with marketing communications team, sales team, product marketing, HR, and UI/UX team. Brand lead, storytelling, management and creation of digital experiences. Brand and messaging guidelines. DataTorrent Industry: Big Data Analytics(allowed customers to analyze streaming data without batch processing): Creative and brand lead from the founding of the company working with founders and marketing director. Responsible for external communications such as: logo and brand design, storytelling, management and creation of digital experiences, design and concept for all events. xignite Industry: Financial Tech, SAAS(Allowing businesses to easily access financial data stored in the cloud using a customizable API): Creative lead for brand redevelopment, website design, and API design, working with CEO, marketing team, product lead, and developers.Starmine Industry: Financial Tach, SAAS AI that allowed investors to gain more accurate insights with deep quantitative analysis Creative and brand lead from early stage till Thomson Reuters acquisition. Skills: Brand design and messaging lead, public and recruiting websites, storytelling, management and creation of digital experiences.
