PLAY is about great research, told well. It’s about a willingness to step outside boundaries and challenge everything. We don’t rest on our laurels - just because research was conducted a certain way 5 years ago, doesn’t mean it’s the best approach today. Likewise, in 12 months’ time there may be an even better method. Energised by natural passion, our team aims higher each day. Nothing is impossible. We specialise in customer and shopper research. Everything is based on smart, creative research methodologies, and years of hands-on experience putting cutting-edge research theory into practice. Cutting-edge technologies too. Anything that makes the experience better for our participants, and the insights better for our clients. We have a deep understanding of shopper and consumer decision-making and focus on the following: Retail/ Shopper Research Product Testing / Sensory Research Concept Testing New Product Development Customer Segmentation Online Communities Customer Experience Research Bespoke Research We offer cost effective, high quality research, designed and managed by experienced practitioners, using award winning online, mobile, community and video based research applications.