Bather is a Toronto-based men's surf, swim and beach apparel brand. As the Operations Manager, I am responsible for the management and successful delivery of projects related, but not limited to marketing, eCommerce, logistics and online inventory, as well as managing the day-to-day operations of the business. • Lead development of all campaigns and special projects (e.g., production and product releases, marketing campaigns, sales and promotions, etc.) by creating project plans and updating product drop calendars• Manage eCommerce functions including optimizing conversion, updating web content, updating SEO, creating and editing pages, monitoring inventory, and overseeing user flow/customer experience• Contribute to the management of marketing activities and strategy in accordance with production, product and project timelines• Monitor and measure project processes and activities to identify and communicate potential issues, risks or problems and provide corrective action options

• Performed audits of all marketing channels and identify areas for opportunity and growth• Developed and implement marketing projects and activities across various channels, including social media, email, content marketing, and influencer marketing which increased sales by 84% between 2017 and 2018• Managed content creation partnerships that create exclusive content for Bather, including the brand's Excellent Adventures travel series• Planned, executed, and managed Bather's container pop-up which was an experiential marketing pop-up project which gained hundreds of impressions and earned media, and significantly increased sales

• Led the execution of Bather's Excellent Adventures travel series, the brand's first content marketing approach which aimed to increase its online presence and strengthen influencer and content creator relations through guest contributions• Coordinated marketing campaigns, like Black Friday and Cyber Monday, and used social media and email marketing to increase engagement and sales• Organized Bather's sponsorship of the 2018 Toronto Polar Bear Dip. As the official sponsor of the event, Bather donated 100 pairs of exclusive bathing suits as an incentive for the first 100 participants to raise $100. The Dip raised over $28,000 for BOOST Child and Youth Advocacy Group.

As Bather's Social Media Marketing Intern, I assisted in the development and production of branding and content marketing strategies. • Produced social analytics reports and social content creation to improve engagement• Contributed to Bather's online blog and planned blog collaborations with stockists and influencers to create content that would organically increase the brand's reach through SEO and brand affiliations• Worked on design projects such as media kits and line sheets to educate influencers, media channels, and B2B customers and reinforce partnerships

Created sponsored social media and blog posts for brands like Dove, Canadian Tire, Bespoke Post, Sport Chek, and more to share their brand message and support the objectives of their social media campaigns.

Soho House’s Open House Mentorship program gives young professionals who are new to the creative industries the opportunity to network and be paired with a mentor who will help them hone in on their skills and better position themselves in a constantly changing workforce. As a mentee in this program, I worked with my mentor, Kevin, the Store Director at Saint Laurent, to build my personal brand and also work on my management and leadership skills which I would apply immediately to my role as a Marketing Manager. In addition to my personal goals for this mentorship program, the other mentees and I were tasked with putting together a virtual showcase — an online event that included presentations, talks, performances, and more. • Developed a personal brand book for myself as well as a brand book template that I could use as a marketing tool to help others identify and define their brand and build self awareness• Worked alongside other mentees to organize a virtual showcase that would promote the individual mentees and their final projects, as well as Soho House and the Open House mentorship program• Helped lead marketing activities and was in charge of posting content on social media to promote individuals and the showcase• For the final showcase, I gave a presentation on personal branding and my overall experience as a mentee

A 4-month internship in Social Media Outreach and content marketing, supporting Mediaplanet Canada's Web Editor, Lead Designer, and Production Director. I was responsible for contributing to social media strategies for existing campaigns. Here, I focused on setting goals, expanding reach, and improving engagement. • Conducted PR outreach initiatives to develop brand partnerships and strengthen effectiveness of campaigns• Designed graphics and digital design elements to improve reading experience for digital campaigns• Created social media content to streamline the brand’s image which increased Instragram engagement to 33%

H&M Conscious (Sustainability) Ambassadors promote fashion innovation and sustainability to both store employees and customers, and act as a representative on behalf of the H&M Conscious Foundation.• Responsible for the in-store development, implementation, and training of social responsibility initiatives• Designed and presented deck presentations to educate staff on CSR initiatives in 2015, 2016, and 2017• Set up an art installation to promote the company's "Close the Loop"​ campaign and World Recycle Week at the 2016 Green Living Show in Toronto and extend reach to eco-conscious consumers

My main duties as an H&M Sales Advisor were to provide customer service, reinforce sales, and uphold the company's visual standards. • Implemented sales strategies and provided a unique customer experience which boosted the store’s performance review to 100% in February 2015• Store's employee representative on the Joint Health and Safety Committee since July 2015.

As an Apprentice at Ryerson’s Fashion Zone, I had the opportunity to work with Formen, the world’s first cosmetic house for men. I was responsible for the development and implementation of social media marketing strategies and content creation for this company in the Fashion Zone and Joe Fresh Centre.• Developed social media marketing strategies and social content which reached and engaged a larger audience and converted online visitors to customers• Designed and wrote print advertisement spots for the company which were featured in Men’s Health UK and Esquire magazines• Edited and contributed online articles to the Formen blog to attract more visitors and improve Search Engine Optimization ranking

Provided superior customer service, promoted merchandise, and reinforced sales as a Forever 21 sales associate. Maintained a clean store and upheld company’s visual standards. • Awarded “Employee of the Month” for February 2013• Awarded “People’s Choice Award” in November 2013

Worked in InStudio, IBM Canada’s graphic design department, as a graphic design cooperative education student. I created a number of different design projects (e.g. business cards, posters, magazines) and became proficient in programs such as Adobe PhotoShop and Adobe InDesign.

Worked at the North Markham Kumon Centre (March 2010 - January 2011) and the Buttonville Kumon Centre (September 2010 - February 2013). I assisted students with reading and/or mathematics work, evaluated and recorded students’ class work and homework, and did data entry.