Marc Geraldez Email & Phone Number

Los Angeles, US

Making people smile through fun and funny digital tools.

• California Triathlon is a 501(c)(3) charity that provides a premium no-fee membership to over 4,500 athletes worldwide. Our mission is to make the sport of triathlon affordable, accessible & sustainable by providing.
• Collaborate with leadership team to optimize californiatriathlon.org (Wordpress) site for improved organic user acquisition via SEO.
• Update and maintain the design and functionality of californiatriathlon.org as we continue to grow bigger to ensure optimal user experience.
• Create and optimize AdWords campaigns for improved paid user acquisitions to efficiently utilize our $10,000/month budget on our race and ride events.

Los Angeles, California, US

Scholly is the ultimate student success platform. We built Scholly Search, Scholly Editor and Scholly Math to help students thrive at every stage of their academic journey.Scholly Search: Our adaptive scholarship matching engine connects you with scholarships tailored just to you. Scholly Search turns the process of finding money for college from months.

Los Angeles, CA, US

• StoryBots is an award-winning children's education brand with more than 500 million online video views and a library of interactive and customizable books, mobile apps, videos, games, activities and more.
• Relaunched Emmy Award-winning website, storybots.com, through collaboration with various external agencies on wireframe and design, while ensuring all the cross-functional stakeholders were apprised of expectations.
• Managed internal and remote development teams to release a platform that increased users by 61%, sessions by 65% and pageviews by 51%.
• Led dev team through execution of StoryBots Classroom for teachers and StoryBots for consumers - two facets of StoryBots with different feature sets and workflows.
• Managed companion apps for the Netflix original shows, Ask the StoryBots, StoryBots Super Songs and A StoryBots Christmas, while working on React Native versions for both iOS and Android.
• Collaborated with departments such as Marketing, Customer Service, Production, Legal, Design and Teacher Outreach to discuss new features and address any issues in an effort to ensure the best user experience.

Los Angeles, CA, US

• Evolve Media is a publisher of leading enthusiast destinations for men and women.
• Oversaw a rebuild of a proprietary ad operations workflow manager by working with cross-functional stakeholders to improve process, user experience and performance.
• Upgraded a proprietary rich-media build & deploy creative platform, to recoup rich media fees and integrate an internal analytics solution for more accurate and reliable metrics.
• Launched an internal analytics platform that utilized proprietary algorithms to provide metrics for internal campaigns.
• Launched an internal reporting dashboard to provide our sales team a centralized location in which they can show the success of campaigns to our clients.
• Made Crowd Ignite, a content and audience marketing platform, profitable by introducing a paid traffic module and expanding its feature set.

Los Angeles, California, US

• Investor's Business Daily (IBD) is an American newspaper and website covering the stock market, international business, finance and economics.
• Senior-level business side technical liaison and subject matter expert. Facilitate communication and manage relationships between business and IT teams. Provide consultation to business units on technical issues and.
• Spearheaded the redesign and launch of an award-winning website, investors.com, which included managing new data modules, streamlining e-commerce, SEO, and community integration.
• Increased page views by 50% and grew unique monthly visitors by more than 1 million through system redesign.
• Improved sales revenue from 30-50% by optimizing and increasing ad inventory.
• Directed the redesign of an in-house CMS, providing website publishing and management of content feed production.

Los Angeles, California, US

• Answer customer enquiries about features, articles, tables and ratings of IBD’s investment tools
• Assist customers with technical support concerning the use of IBD’s products

Washington, DC, US

• Troubleshot compliance issues dealing with FDA regulations
• Interpreted and implemented FDA regulations
• Audited blood donors to determine eligibility
• Assisted different departments in preparing regional audit responses to ensure that reports have been written clearly, that the root cause has been identified and that preventive measures will correct the problem
• Processed blood unit cases that have been recalled or withdrawn from the market
• Exercised project management skills in dealing with follow-up activities, reporting, and record keeping for the FDA

US

• Designed and improved traffic signal systems for the city of Los Angeles
• Designed intersections to be compatible with new city-wide ATSAC system
• Performed field checks in order to gather statistical information
• Prepared cost estimates for current projects
• Oversaw the creation of sophisticated city plans and schematics using AutoCAD

Los Angeles, CA, US

• Created and modified Java and C++ applications
• Worked with.ASP and.XSL pages to modify content and material of company website and product
• Performed Quality Assurance testing on alpha and beta versions of software
• Edited technical material prior to being published on the web
• Developed test procedures to debug software

Mba, Marketing

Bs, Electrical Engineering