Responsible for planning and implementing strategies for positional marketing. Developing strong customer programs, create target to reach new markets and leading a strong commercial team. My achievements in this position has been an increase in applying profound strategic approach by doing mix-marketing, with high communications, better sales performance,while helping and leading my team in advancing their positions.

My main responsibility and goal was to lead and guide a team to reach the company goals, setting the quotas, building strong sales plans that help our customers, analyze data to assign sales territories, create permanent training environment and mentor my sales team to success.I crafted successful national sales plans, creating development for the company and ensuring our customers need satisfaction.

Identify and analyze opportunities for catering business, negotiating territory expansion, assessing feasibility, empowering specific locations, developing operational strategies to create community relationship to ensure success in the expansion efforts.The accomplishments were many, but mostly related to the understanding of the environment, conducting the start-up processes, developing and refining the strategies in such a manner that they became roadmaps to be replicated when needed,

As this was a start-up that in the area of hotel reporting, I did a specific collaboration to assess their business and marketing strategy, creating a sales program and developing goals and plans that could be achieved in a short period. It was incredibly interesting to create a sales-marketing area as an external manager, this required building an internal credibility and team acceptance from someone that wasn't part of the culture. The main achievement besides the sales department was the leadership I was able to develop as an interim manager. sales manager

My job was to find new customers, create new businesses with existing ones and extract more value from our mutual relations, making us and them grow.Analyze new possible Markets, strategies to reach them, figure out what was our specifics that could help them, and create a mindset that put the client and the needs above all, not only in the actions but also in the connections that are developed with them. My biggest achievement besides sales goals was that I was able to build and leverage relationships, building a trust with the customers so they could trust our integrity and such facilitating mutual business opportunities.

We did a series of franchise development, openings, location assessments, sales plans and operational strategic planning for all new businesses. This was done in a national approach with initial openings in Barcelona and provincia, Madrid, Galicia, Valencia, Baleares and internationally with a Master Franchise for the Americas in Mexico.