Marc Grossfield Email & Phone Number

Marc Grossfield built two companies and sold them -- a promotional marketing agency to a public company; and, a baby safety products company to a private equity group. He is currently relaunching AVIV 613, his vodka brand and working as a Marketing Consultant. Marc has developed a process for solving marketing issues in 15-30 days. Second Key, Marc's consulting company, has developed an extremely effective methodology of developing strategy they call the 15 & 30 Day CMO4x Approach -- 4 CMOs working in tandem to solve marketing issues and develop marketing plans. Learn more: www.secondkeymarketing.com/plan. The methodology is unique in four main ways:✔The four participating CMOs each have +20 years of experience working for Fortune 500 companies. CMOs are selected based on their experience in the industry, and experience in solving for specific issues. This yields far more strategic knowledge and marketing competence than a marketing team or agency will provide. ✔Strategy sessions use the Spaced-Problem-Solving-Technique which provides potential solutions less constrained, and far more expeditiously than traditional approaches. ✔Planning includes a collaborative process with the client and CMO4x team which provides a much higher level of competence in the analysis of a company's situation to uncover core issues, strategic opportunities, and guidance for key marketing decisions.Using the Spaced-Problem-Solving-Technique, Grossfield has developed successful marketing plans for 👉More than 30 smaller to medium-sized businesses, both B2B and B2C.👉Target 👉 Subway 👉 Hormel Foods👉 S.C. Johnson & Son👉 Marvin Windows 👉 Delta (formerly NWA)

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  University Of Wisconsin-Madison

  Finance & Marketing