Marc Hofer

Marc Hofer Email and Phone Number

General Manager, Cluster Head France and Switzerland, Consumer Health at Bayer @ Bayer
Marc Hofer's Location
Switzerland, Switzerland
Marc Hofer's Contact Details

Marc Hofer personal email

n/a
About Marc Hofer

Digitally native people focused Leader, General Manager, E-Commerce Leader and Marketeer. Experienced in both Europe and Asia (Japan). Built up a new DTC and Amazon based e-commerce business in Japan from scratch. Acquired two e/commerce businesses and running them with the founder/CEO successfully. Experienced in managing global brands and local operations. Built and developed and lead multicultural teams in Japan and Europe, fostering an entrepreneurial and safe to fail environment.

Marc Hofer's Current Company Details
Bayer

Bayer

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General Manager, Cluster Head France and Switzerland, Consumer Health at Bayer
Marc Hofer Work Experience Details
  • Bayer
    General Manager, Cluster Head France And Switzerland
    Bayer Feb 2024 - Present
    Leverkusen, North Rhine-Westphalia, De
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  • Bayer
    Head Of Strategic Commercial Operations And E-Commerce Emea, Consumer Health
    Bayer Apr 2021 - Feb 2024
    Leverkusen, North Rhine-Westphalia, De
    Leading E-commerce, Customer Excellence and Digital Transformation for the EMEA region. In charge of acquired e-commerce businesses. Member of the EMEA leadership team.
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  • Bayer
    Strategic Commercial Operations Emea
    Bayer Jan 2021 - Mar 2021
    Leverkusen, North Rhine-Westphalia, De
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  • Bayer
    General Manager Consumer Health Japan
    Bayer Jan 2019 - Dec 2020
    Leverkusen, North Rhine-Westphalia, De
    Building a fast growing profitable e-commerce and digital based business for Bayer Consumer Health in Japan. Started-up team from 2014 from scratch (as Marketing Head until end 2018, then promoted to Country Head). Devleoped the key brand from zero to a high double digit growth and becoming the third largest market globally in just 4 years. Implemented new O2O and DTC e-commerce and CRM business models with strong success (and some great failure stories as well). Built a young and high performing team that is not afraid to fail and therefore succeeds.Member of the APAC leadership team.
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  • Bayer
    Head Of Marketing Consumer Health Japan
    Bayer Apr 2015 - Dec 2018
    Leverkusen, North Rhine-Westphalia, De
    Built marketing team from scratch, attracting strong talent in a highly competitive market. Defined brand strategies and innovation roadmap. Launched 4 new brands, 2 of them successful, 2 of them still struggling. Most investments focused on digital advertising and e-commerce with strong track record of optimizing and improving ROI and other defined KPI
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  • Bayer
    Short Term Assignment Consumer Health Japan
    Bayer Oct 2014 - Mar 2015
    Leverkusen, North Rhine-Westphalia, De
    Developed Japan market entry strategy covering portfolio, channel strategy and new digital business model designs. Approved by Excecutive Board and implemented in they years to come to date.
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  • Bayer
    Global Brand Leader Elevit
    Bayer Jan 2013 - Mar 2015
    Leverkusen, North Rhine-Westphalia, De
    Led strategic marketing for one of the fastest growing brands, working closely and get support from key markets like China, Australia and Russia. Launched the brand into new markets and developed a strong holistic innovation pipeline and brand success model.
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  • Bayer
    Global Brand Manager Supradyn & Elevit
    Bayer Dec 2010 - Dec 2012
    Leverkusen, North Rhine-Westphalia, De
    Supported the Global Brand Leader in key projects such as global pack design renewal, global web site development and other digitally focused projects.
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  • Bayer
    Brand Manager Bepanthen
    Bayer Jun 2008 - Nov 2010
    Leverkusen, North Rhine-Westphalia, De
    In charge of the biggest OTC brand in Switzerland. Resumed the brand from stagnation to double digit growth and strong market leadership across several benefit areas, assuming leading positions in each of them.
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  • Bayer
    Junior Brand Manager Bepanthol
    Bayer Jan 2007 - May 2008
    Leverkusen, North Rhine-Westphalia, De
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  • Bayer
    Global Marketing Project Associate
    Bayer Oct 2005 - Dec 2006
    Leverkusen, North Rhine-Westphalia, De
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Marc Hofer Skills

Global Marketing Pharmaceutical Sales Segmentation Market Access Pharmaceutical Industry Hospital Sales Marketing Strategy Sales Effectiveness

Marc Hofer Education Details

  • Lucerne University Of Applied Sciences And Arts
    Lucerne University Of Applied Sciences And Arts
    Economics And Marketing Communications

Frequently Asked Questions about Marc Hofer

What company does Marc Hofer work for?

Marc Hofer works for Bayer

What is Marc Hofer's role at the current company?

Marc Hofer's current role is General Manager, Cluster Head France and Switzerland, Consumer Health at Bayer.

What is Marc Hofer's email address?

Marc Hofer's email address is ma****@****yer.com

What schools did Marc Hofer attend?

Marc Hofer attended Lucerne University Of Applied Sciences And Arts.

What skills is Marc Hofer known for?

Marc Hofer has skills like Global Marketing, Pharmaceutical Sales, Segmentation, Market Access, Pharmaceutical Industry, Hospital Sales, Marketing Strategy, Sales Effectiveness.

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