It's my interest in understanding human behaviour and my desire to help make brands part of culture, that has forged my 18+ Year communications career. My journey in the communications industry started in Johannesburg where I worked at Publicis as a strategic planner. I later joined MullenLowe Johannesburg and then transferred to MullenLowe London. I returned to South Africa in 2011 and helped start Machine_. The wheel came full circle when Machine_ was acquired by Publicis in 2014. I left Machine_ in December 2020, where I was Chief Strategy Officer and Publicis Groupe Head of Strategy, to consult. Throughout my career, I have worked on a diverse range of brands across multiple markets, and I have been fortunate enough to pick up some sought-after awards along the way.