My role is to oversee consumer insights and market research for the Philips Sonicare & Philips Avent brands in the US and Canada.

My role was to shape and lead the consumer insights efforts within Aramark's Marketing Center of Excellence. I was responsible for developing and implementing new research processes, and for the identification of actionable insights which will inform the company's business strategies and innovation efforts.

I was Colgate's global insights lead for the antiperspirant/deodrant category. Among my key responsibilities were to establish insights priorities across divisions and to share research learning and best practices on a company-wide basis. I also played a key role in developing the company's AP/Deo innovation strategy and communicating project updates to senior executives. I worked extensively with cross-functional partners, including Marketing, R&D, Legal, and the Packaging Design team.

Managed all U.S. consumer research for Colgate Total, the best-selling toothpaste brand. Responsible for an annual research budget of $1-2MM. Key accomplishments included the development of a successful new IMC campaign and new packaging graphics that increased shelf visibility while improving the brand's image.

Key accomplishments include the oversight of a new product launch for a one-time-use camera which generated $40MM in annual revenue and the development and implementation of a national PR campaign that generated television coverage in more than 20 markets.

Planned and implemented consumer research for Pepcid AC, which was the best-selling antacid brand during my tenure.

Utilized Nielsen and IRI data and BASES’ market simulation model to forecast sales for new products from consumer packaged goods clients such as Kraft and Unilever.