Head Of Market Intelligence - Philips Sonicare & Avent Brands In N. America
CurrentMy role is to oversee consumer insights and market research for the Philips Sonicare & Philips Avent brands in the US and Canada.
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@philips.com
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8 phones found area 516, 505, 248, and 215
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Marc Kaplan is listed as Head of Market Intelligence - Oral Care & Baby Products at Philips North America at Philips, based in New York, United States. AeroLeads shows a work email signal at philips.com, phone signal with area code 516, 505, 248, 215, and a matched LinkedIn profile for Marc Kaplan.
Marc Kaplan previously worked as Head of Market Intelligence - Philips Sonicare & Avent brands in N. America at Philips and Director of Market Research at Aramark. Marc Kaplan holds Master Of Business Administration (Mba), Marketing from Emory University - Goizueta Business School.
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AeroLeads found 1 current-domain work email signal for Marc Kaplan. Compare company email patterns before reaching out.
Consumer & Shopper insights professional with more than 15 years of experience in the consumer products industry.Proven leader with extensive knowledge of quantitative and qualitative research techniques and a strong track record of turning insights into action. Areas of expertise include innovation, trend spotting, segmentation, portfolio strategy, brand strategy, concept testing, copy testing, and syndicated data analysis.
Listed skills include Segmentation, Marketing Research, Customer Insight, Market Research, and 6 others.
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Amsterdam, Noord-Holland, Nl
My role is to oversee consumer insights and market research for the Philips Sonicare & Philips Avent brands in the US and Canada.
Philadelphia, Pennsylvania, Us
My role was to shape and lead the consumer insights efforts within Aramark's Marketing Center of Excellence. I was responsible for developing and implementing new research processes, and for the identification of actionable insights which will inform the company's business strategies and innovation efforts.
New York, New York, Us
I was Colgate's global insights lead for the antiperspirant/deodrant category. Among my key responsibilities were to establish insights priorities across divisions and to share research learning and best practices on a company-wide basis. I also played a key role in developing the company's AP/Deo innovation strategy and communicating project updates to senior executives. I worked extensively with cross-functional partners, including Marketing, R&D, Legal, and the Packaging Design team.
New York, New York, Us
Managed all U.S. consumer research for Colgate Total, the best-selling toothpaste brand. Responsible for an annual research budget of $1-2MM. Key accomplishments included the development of a successful new IMC campaign and new packaging graphics that increased shelf visibility while improving the brand's image.
Rochester, New York, Us
Key accomplishments include the oversight of a new product launch for a one-time-use camera which generated $40MM in annual revenue and the development and implementation of a national PR campaign that generated television coverage in more than 20 markets.
New Brunswick, Nj, Us
Planned and implemented consumer research for Pepcid AC, which was the best-selling antacid brand during my tenure.
Utilized Nielsen and IRI data and BASES’ market simulation model to forecast sales for new products from consumer packaged goods clients such as Kraft and Unilever.
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Marc Kaplan works for Philips.
Marc Kaplan is listed as Head of Market Intelligence - Oral Care & Baby Products at Philips North America at Philips.
AeroLeads has found 1 work email signal at @philips.com for Marc Kaplan at Philips.
AeroLeads has found 8 phone signal(s) with area code 516, 505, 248, 215 for Marc Kaplan at Philips.
Marc Kaplan is based in New York, United States while working with Philips.
Marc Kaplan has worked for Philips, Aramark, Colgate Palmolive, Eastman Kodak, and Johnson & Johnson.
You can use AeroLeads to view verified contact signals for Marc Kaplan at Philips, including work email, phone, and LinkedIn data when available.
Marc Kaplan holds Master Of Business Administration (Mba), Marketing from Emory University - Goizueta Business School.
Marc Kaplan is listed with skills including Segmentation, Marketing Research, Customer Insight, Market Research, Consumer Products, Fmcg, Competitive Analysis, and Brand Equity.
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