Marc Lacroix

Marc Lacroix Email and Phone Number

Director of Global Product Strategy @ BRP
valcourt, quebec, canada
Marc Lacroix's Location
Sherbrooke, Quebec, Canada, Canada
Marc Lacroix's Contact Details

Marc Lacroix work email

Marc Lacroix personal email

n/a
About Marc Lacroix

Experienced Marketing, Brand Strategy and Product Planning Director with a demonstrated history of working in the recreational products industry. Skilled in Marketing Management, Brand Positioning, Portfolio Management, Product Planning, Communications, Advertising, International Business, Consumer Experience and New Product Business Cases. Strong, bilingual (English and French) marketing professional with an MBA .

Marc Lacroix's Current Company Details
BRP

Brp

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Director of Global Product Strategy
valcourt, quebec, canada
Website:
brp.com
Employees:
4769
Marc Lacroix Work Experience Details
  • Brp
    Director Of Global Product Strategy
    Brp May 2022 - Present
    Sherbrooke, Quebec, Canada
    Head of Product Strategy for the OEM Accessory Business
  • Brp
    Director, Parts And Accessories Portfolio Management And Marketing At Brp
    Brp Apr 2020 - May 2022
    Sherbrooke, Quebec, Canada
    Head of Portfolio Management, Pricing, Go-to-Market and Marketing for BRP's Parts and Accessories business.
  • Brp
    Director Of Ski-Doo, Sea-Doo And Can-Am Orv Marketing And Brp Sports Marketing
    Brp May 2019 - Apr 2020
    Sherbrooke, Quebec, Canada
    Led 3 Brands while accelerating our Sports Marketing deployment.
  • Brp
    Director Of Ski-Doo And Sea-Doo Marketing And Brp Sports Marketing
    Brp Jul 2018 - May 2019
    Valcourt, Quebec, Canada
    Led the Ski-Doo and Sea-Doo Brands during their growth while implementing BRP’s first-ever, dedicated Sports Marketing Strategy.
  • Brp
    Director Of Ski-Doo And Sea-Doo Marketing
    Brp Nov 2016 - Jul 2018
    Valcourt, Quebec, Canada
    Led the Ski-Doo Brand through continued growth.
  • Brp
    Director, Global Product Management
    Brp Oct 2009 - Nov 2016
    Valcourt, Quebec, Canada
    Product Planning and Portfolio Management for the International Division
  • Brp
    Marketing Director, Can-Am Spyder
    Brp 2008 - Sep 2009
    Valcourt, Quebec, Canada
    Product and Go-to-Market
  • Brp
    Product Manager, Can-Am Spyder
    Brp 2006 - 2008
    Valcourt, Quebec, Canada
    Part of Spyder Launch team.
  • Brp
    Manager, Pr, Shows And Events
    Brp 2003 - 2006
    Public Relations, Shows and Events
  • Bombardier, Recreational Products Division
    Manager
    Bombardier, Recreational Products Division Dec 1997 - Apr 2003
    After-Sales and Public Relations
  • Canadian Council Of Snowmobile Organizations
    Executive Director
    Canadian Council Of Snowmobile Organizations May 1994 - Dec 1997
    Barrie, Ontario, Canada
    1994-1995: Near North Trail Association1995-1997: CCSOAssociation Management, Public Relations, Safety Awareness, Trail Development, Government Relations

Marc Lacroix Skills

Market Planning Product Management Public Relations Product Development Product Marketing Marketing Management Marketing Marketing Strategy Market Analysis Competitive Analysis Advertising Product Launch Strategic Planning International Business Media Relations Account Management Sales Management Pricing Strategy Marketing Communications Management Sales Operations Brand Management New Business Development Sales Manager

Marc Lacroix Education Details

Frequently Asked Questions about Marc Lacroix

What company does Marc Lacroix work for?

Marc Lacroix works for Brp

What is Marc Lacroix's role at the current company?

Marc Lacroix's current role is Director of Global Product Strategy.

What is Marc Lacroix's email address?

Marc Lacroix's email address is ma****@****brp.com

What is Marc Lacroix's direct phone number?

Marc Lacroix's direct phone number is +145053*****

What schools did Marc Lacroix attend?

Marc Lacroix attended Université De Sherbrooke, Laurentian University/université Laurentienne.

What skills is Marc Lacroix known for?

Marc Lacroix has skills like Market Planning, Product Management, Public Relations, Product Development, Product Marketing, Marketing Management, Marketing, Marketing Strategy, Market Analysis, Competitive Analysis, Advertising, Product Launch.

Who are Marc Lacroix's colleagues?

Marc Lacroix's colleagues are Erick Castillo, Anthony Mastrocola, Simon Rattenbury, Ana Laura Herrera, Sylvain Brunelle, Hector Monserrat, Minh Tri Tran Nguyen.

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