Product Owner Po, Crm Transformation And Digital Client Experience
Current
Sep 2021 - Present
AeroLeads people directory · profile
Marc Lapointe Email & Phone Number
Product Owner PO, CRM Transformation and Digital Client Experience
at
Banque Nationale du Canada
1 work email found
@nbc.ca
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Product Owner PO, CRM Transformation and Digital Client Experience
Location
Longueuil, Quebec, Canada
Who is Marc Lapointe? Overview
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Quick answer
Marc Lapointe is listed as Product Owner PO, CRM Transformation and Digital Client Experience at Banque Nationale du Canada, based in Longueuil, Quebec, Canada. AeroLeads shows a work email signal at nbc.ca and a matched LinkedIn profile for Marc Lapointe.
Marc Lapointe previously worked as Senior Advisor, Marketing Data and Client Contact Strategy at National Bank Of Canada and Manager, Membership & Program Development at Aeroplan. Marc Lapointe holds Master'S Degree, Marketing, Msc from Université De Sherbrooke.
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Email format at Banque Nationale du Canada
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{first}.{last}@nbc.ca
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Profile bio
About Marc Lapointe
An expert at developing strategies founded on strong and governed data foundations to maximize customer engagement and marketing effectiveness,Core expertise:- strong experience working in the financial services and loyalty sectors - creating and communication customer insights as a foundation for marketing strategies- developing data strategies and analytical foundations
Listed skills include Database Marketing, Segmentation, Loyalty Programs, Loyalty Marketing, and 23 others.
Current workplace
Marc Lapointe's current company
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7 roles · 31 years
Marc Lapointe work experience
A career timeline built from the work history available for this profile.
Senior Advisor, Marketing Data And Client Contact Strategy
Implementation and Operation of a Data Governance FrameworkCo-designed the initial data governance framework including mandates and guiding principles.Identified, on boarded and supported data stewards representing all business lines. Led enterprise data table meetings, training sessions and supporting documentation.Performed Data Governance.
Jul 2012 - Sep 2021
Manager, Membership & Program Development
Member Centric Marketing Planning and Program DevelopmentIdentification of business requirements and business lead in the development of a segmentation scheme based on members’ profitability including members’ needs, attitudes, preferences and brand perception. Leadership of all process steps, redaction and execution of the initial and subsequent segment.
2002 - Jul 2012
Consultant, Analytical Solutions
Identification of analytical requirements for existing and potential clients and development of business cases demonstrating the positive impact of implementing SAS marketing solutions.Key player in the acquisition of the Aeroplan account. Selling and executing a large consulting mandate for a Canadian chartered bank to develop a data infrastructure and a.
2001 - 2002
~1 yr
Personalization Specialist
Microcell I5
Identification of business needs and required data for the analysis of customers using Fido.ca website and implementation of a software solution that helped improve the site’s usability.Design and implementation of a data collection, analysis, consent and transmission process as a basis for the development of a mobile customer datamart to enrich the.
1999 - 2001
~2 yrs
Senior Analyst, Client Strategy
Identification of all requirements leading to the creation of the first Marketing Information System.Introduced data mining, predictive modeling and geo-marketing analysis and designed campaigns that outperformed past results up to eight times.Drawing up the initial marketing plan for the Client Strategy department including initial customer objectives and.
1997 - 1999
~2 yrs
Commercial Analyst
Design, development and communication of marketing activities to increase cross-usage of financial products and support network executives with the plan implementation and production of marketing campaigns results reports.Production of supporting documentation for the commercial plans (commercialization guide, direct marketing support services description.
1995 - 1997
~2 yrs
4 education records
Marc Lapointe education
Master'S Degree, Marketing, Msc
Université De Sherbrooke
Msc, Marketing
Bsc Marketing
Dec, Administration
Cegep De Chicoutimi
FAQ
Frequently asked questions about Marc Lapointe
Quick answers generated from the profile data available on this page.
What company does Marc Lapointe work for?
Marc Lapointe works for Banque Nationale du Canada.
What is Marc Lapointe's role at Banque Nationale du Canada?
Marc Lapointe is listed as Product Owner PO, CRM Transformation and Digital Client Experience at Banque Nationale du Canada.
What is Marc Lapointe's email address?
AeroLeads has found 1 work email signal at @nbc.ca for Marc Lapointe at Banque Nationale du Canada.
Where is Marc Lapointe based?
Marc Lapointe is based in Longueuil, Quebec, Canada while working with Banque Nationale du Canada.
What companies has Marc Lapointe worked for?
Marc Lapointe has worked for Banque Nationale Du Canada, National Bank Of Canada, Aeroplan, Sas Institute, and Microcell I5.
How can I contact Marc Lapointe?
You can use AeroLeads to view verified contact signals for Marc Lapointe at Banque Nationale du Canada, including work email, phone, and LinkedIn data when available.
What schools did Marc Lapointe attend?
Marc Lapointe holds Master'S Degree, Marketing, Msc from Université De Sherbrooke.
What skills is Marc Lapointe known for?
Marc Lapointe is listed with skills including Database Marketing, Segmentation, Loyalty Programs, Loyalty Marketing, Direct Marketing, Analytics, Campaign Management, and Predictive Modeling.
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