Director Sales Operations
Dublin, Oh, Us
Responsible for initiating a new sales operations team at OptiFreight Logistics, tasked with improving sales effectiveness through analytics, designing compensation structures, and optimizing sales efficiencies through strategic process management and technology solutions.• Created and implemented the Sales Operations organization, leading a lean team of three direct reports.• Utilized predictive analytics to identify $23.5M in new base growth opportunities, implementing an intuitive analytic targeting solution to guide the sales team towards specific value realization actions.• Boosted Sales representatives' trust in the data by an impressive 28%, fostering confidence in the accuracy and reliability of analytical insights.• Collaborated in designing 11 simplified sales compensation plans, ensuring clarity and alignment with sales objectives.• Restructured the sales quota management process, resulting in a 16-hour/week reduction in execution time, increased weekly audits, improved accuracy, and a more intuitive model for sales to comprehend and assess their performance.• Successfully reduced over 4,000 hours of sales representatives' administrative workload, optimizing efficiency and allowing for a greater focus on core sales activities.• Played a key role in the implementation of a new contract management process using the Apttus technology, enhancing overall contract management efficiency and accuracy.• Introduced Tableau and Alteryx into OptiFreight Logistics, resulting in improved analytical speed, heightened data quality, and advanced capabilities, enhancing the overall analytical landscape of the organization.