Marc Mascara Email & Phone Number

Rochester, Ny, Us

Wayzata, Minnesota, Us

Industry Analyst consulting for Digital Print Production Press Manufactures.

Melville, Ny, Us

Develop and manage field team of advisors and analysts for production inkjet digital presses.• Manage Regional Color Advisor team and 2nd level field support, driving print quality assurance and production up time in the commercial print arena. • Implement key support activities for customer retention and production problem solving for iX, ColorStream and ProStream production inkjet equipment lines. • Create a team of Industry Analysts, Regional Color Advisors and Finishing Solutions Analysts in support of growing customer volume and profitability.• Analyze profitability of Canon iX platform and enable corrective actions to reverse customers with negative profitability and drive positive revenue streams.Build out of Project 360 program and team of industry advisors driving customer volume and business growth.• Created P360, Canons premier industry leading advisory services, delivering volume growth initiatives, site and workflow assessment, customer success management and business growth seminars. • Initiated customer success management programs assisting customers to realize their full production potential with their Canon production equipment. • Generated consecutive quarters of over 11% increase in volume with production inkjet install base.• Analyze MIF volume data as it pertains to customer press capacity and implement with customer actions to increase output and volume creation. • Oversee customer business audits and print manufacturing optimization, helping drive a positive total cost of ownership for customers manufacturing lines.• Provide monthly volume trend analysis to executive management regarding health of Canon ProStream production inkjet installs. Monitor customer press capacity and enact measures to either mitigate or increase production capabilities.• Designed and implemented “Ramp2Revenue” strategy for Canon ProStream installations to increasing customers print revenue and volume ramp to 3 months over industry average of 6 months.

Fairfield, New Jersey, Us

Director -Customer Communication Advisory Service & Color Digital Label & Packaging Advisory ServiceManage and develop product offerings of multiple advisory services and research products to top industry organizations in the digital print and e-presentment space. • Conduct key market research and analysis into consumer and enterprise communication preferences as it relates to bills and statement and direct marketing, both transactional print, direct mail and epresentment. Key verticals including Financial & Banking, Healthcare, Insurance and Utilities. • Manage industry research and delivery of annual forecasting of digital printing HW vendors in the packaging segments of labels, folding cartons, flexible packaging and corrugated. • Publish an annual forecast of, Bill & Statement Delivery Volume, with a full analysis of market sizing and forecast trends. Primary focus and analysis on the migration from printed and mailed communications to electronic (digital) channels. • Grow the services subscription base and service to top name industry solution providers and government agencies worldwide including those in the top 100 highest market value among the FORTUNE 500. • Conduct key thought leadership webinars and consulting engagements, on the state of play for top OEM digital print manufactures and their impact on the industry, such as Xerox, Canon, HP Indigo, Landa, Ricoh, Konica Minolta, and Kodak. • Research and analysis of digital print technologies and their adoption rate spanning customer communications (transactional/direct mail) to consumer and industrial packaging applications. Key focus on dry/liquid toner, inkjet marking technologies and the migration of analogue print.

Fairfield, New Jersey, Us

Rochester, New York, Us

Director of Marketing – Digital Print Systems – Ink Jet Systems Americas / AsiaDeveloped and coordinated the implementation of product sales strategy for direct and indirect sales teams. Established strong customer value propositions for digital printing, focused on Ink Jet systems and Hybrid Imprinting products. Manage the creation of competitive positioning and target market centric messaging, along with accountability for all business terms including pricing, forecasting, and budget. • Established business goals, strategies and tactics for generating business demand. Implemented strategic base management programs for legacy Versamark product line by increasing consumable burn as well as competitive system upgrades attributing to over $3M in incremental revenue. Managed regional launch of Prosper 6000 Press platform while doubling product pipeline with in the commercial print space.• Oversaw product proposals to customers, financial business cases, and pricing strategies. Managed all aspects of product and customer pricing proposals leading to an over all increase in YOY product margin and gross profit increase by 15%. Instituted pricing and product strategies for Versamark and Prosper Ink and jetting module refurbishment revenues attributing to over $50M in annual consumable sales.• Ensured that the business had an increased customer and market focus, through creation and deployment of effective product marketing initiatives. Grew Prosper Hybrid imprinting equipment sales through creative product pricing while achieving a positive total cost of ownership for the customer. Successfully maintained an overall unit sale of 80+ imprinting units YOY, while increasing consumable burn from existing install base by 20%.

Londonderry, Nh, Us

Senior Product Line Manager – Workflow/Integration – Fiery DivisionConceived strategy and drove product management and marketing programs for 3 product lines exceeding $200M in annual revenue. Capitalized on a key revenue opportunity in a primary market and led sales team to successful penetration even with intense competitive pressure. • Developed and launched workflow suite with Canon, Ricoh, Xerox and Konica Minolta, driving value and expanding global sales by 15%.• Improved company’s competitive position in the market place by providing an understanding of company and competitor strengths and weaknesses in order to establish and maintain customer focused competitive advantages for product development. • Directed the product lifecycle activities for EFI’s Fiery Division’s workflow products, demonstrating the ability to analyze the company’s products in the context of market requirements. Incorporated automated retouching and color correction based on those requirements. Senior Product Manager – APPS DivisionWorld Wide Manager of workflow and CTP RIP product lines. Integrate products across the company, resulting in a product suite that delivered measurable value to customers with up to 40% increase in efficiencies. Developed key business OEM relationships with top industry manufactures and resellers. • Achieved key distribution and OEM relationships with Kodak, Nexpress, Mitsubishi, Canon and Presstek, meeting company growth projections. • Managed integration of global developments teams from US, India and Germany. Successfully integrated off shore development with US based teams. • Managed all commercialization aspects of EFI Oneflow and Fiery G210 product line that provided connectivity to CTP and Wide Format Inkjet Systems.

Us

-Manage a global technical sales organization for pre and post sales. Responsible for not only a highly knowledgeable organization on workflow, but also a very talented staff with industry specific knowledge of the competition. Provide a driving voice with senior management on all aspects of product direction and marketing. Responsible for working with the core Shira development team. Main focus was with Shira Xpressi, an automated workflow environment (software). Maintain and continually develop key industry messages for “Lights Our Workflow” and automation. • Develop and drive key marketing and sales deliverables. • Maintain direct link and company focus between Marketing / Sales / Development. • Drive product direction based on market segments.. Provide high-level expertise to closing business in key segments. • Provide technical and marketing direction to CEO for all high-level aspects of product. • Present and moderate knowledge sessions at industry speaking events

Vancouver, Ca

 Manage the commercial success of the Brisque technology workflow product line. Responsible for ensuring the technology is built to meet the demands of the global market space. Brisque technology ranges from SMP AIX Performance RIPS, Macintosh OS and OSX RIPs, NT expose technology, Profile Wizard ICC / CRD color management software and industry specific patented workflow technology. Manage the road map and financial business of the product to maximize the potential for market growth accounting for over $400 million in contribution revenue. Coordinate international development team (Israel) with corporate management (Canada) while driving over 8 distribution units world wide. • Develop and maintain global contribution model • Responsible for business line strategy and market success

 Manage product marketing / management with in corporate core pre-press product division. Oversee and direct all activity pertaining to marketing as related to distribution, brand awareness, and product growth. Implement and develop market strategies that facilitate new and existing revenue growth within all distribution channels. Manage team of professionals responsible for entry level products: •Value line core products include image input, scanning, and copy dot • Premium line products include computer to file devices, high-end image scanning devices • Entry level DFE for film and workflow devices •Management system on-line servers

 Manage corporate systems division with in the Americas. Drive sales of Scitex digital front ends for Xerox production color systems. Maintain and expand relationship between Xerox corporation and Scitex corporate. Drive product development to maintain key market advantages with Xerox over 3rd party competition. • Support 38 key sales regions of Xerox corporation • Develop and maintain relationship with Xerox corporate management • Develop and implement key marketing strategy for market segment growth • Drive future product developments for US based business penetration • Maintain high level relationship with Xerox field operations management

 Manage technology division with in telephony start-up. Provide direction of product mix and product development. Implement technology from various vendors and incorporate applications with AT&T ISDN solutions. Maintain 3rd party relationships and technology exchange. •Coordinate technology seminars for AT&T demonstrations and shows. • Develop and present telephony seminars for key corporate partners. • Present corporate direction and future growth to key investors. • Drive technological message for corporate trade shows.

Us

 Manage Systems Division (workstations) group for Scitex Corporate (Israel). Products range from direct image systems for digital video to traditional macintosh graphic applications. •Manage over 10 different high end product configurations for the Americas • Develop implementation procedures between marketing and product support • Coordinate and position all strategic development for workstations. • Insure division maintains international profitability. • Provide direction and growth for employees.

Masters, Industrial Management

Engineering / Industrial Management

Ba, Engineering / Ind Mg