Led the inception, conception, and design of an innovative restaurant bar lounge concept on a rooftop in a leading hotel in Cannes, French Riviera. Managed contractual negotiations, financial planning, partnerships with renowned international chefs.Provided expertise and guidance on concepts, existing and new, within the hospitality industry such as hotels, restaurants, rooftop bars and cafes.

Lead the food and beverage strategic direction for Majid Al Futtaim Entertainment businesses across the MENA region. Fostered creative and innovative food concepts from global partnerships, to homegrown concepts, transforming the food and beverage offerings within the Majid Al Futtaim ecosystem.

Directed the food and beverage operations for six outlets, leisure and banquet facilities and ensured standards and overall operations and guidelines were met, through revenue targets, cost control and overall guest satisfaction while ensuring service standards and maintaing brand standards.

Directed the food and beverage operations for six outlets, leisure and banquet facilities and ensured standards and overall operations and guidelines were met, through revenue targets, cost control and overall guest satisfaction.