Specialized in sales and marketing team transformation. Combining strong marketing and sales capabilities in B2B projects and retail activities as well as BtoC. Able to set up a creative approach combined with an analytical mindset to challenge a company's perspective, focused on customer demand, user experience (UX) and customer experience (CX) as well as employee experience (EX) to fulfill market demand.Over the years I have gained extensive worldwide experience on a wide variety of products and customer value chains , BtoB and BtoC activities, service-solution and retail environment with an omnicanal strategy. Working across these multiple industries has provided me with a thorough understanding of the various activities which are key to support robust innovation and business processes.Since several years I have been working on fundamental changes to strategy and on profit center organization to set up an agile approach and customer insights to recover growth by leading and developing global teams.I am demanding towards myself and others. My area of expertise are as follows:Maketing Digital | Omnicanal strategy | Content & Inbound Marketing | Business Strategy | Product Management & Positioning | Product Development | New Business Development | Programme & Innovation Pipeline Management | Technical Skills | Global Product Launches | Commercial Excellence | Market, Competitor & Customer Intelligence | People Management & Team Development | PME | ETI | International companies